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Should your remodeling company be on Instagram? Let me answer that question by first borrowing some content from another Blue Corona blog post:
Instagram currently attracts those under 35. In fact, 90 percent of Instagram users are younger than 35. But guess what? Historically, social media platforms that start out being used by younger audiences tend to gradually attract older and older age groups. Look at Facebook. Better to get started now and fix the kinks before you’re late to the party.
And guess what else? Brands are catching on. In 2016, 48.8 percent of brands are on Instagram. By 2017, this is predicted to rise to 70.7 percent. That means your competitor may very well get ahead of you in the social media game. Get started on Instagram now; that way you’ll be ahead of the age trend and ahead of your competitors.
The short answer to that question at the very beginning is yes—it’s no secret that businesses should use Instagram. Like other social media platforms, it can help you engage with users (including potential clients), boost your online authority, and build your brand.
You’ve Joined Instagram. Now What?
Good question. It can definitely be overwhelming, especially if you aren’t familiar with the platform. I’m going to give you some tips based on success I’ve had with one of my clients, a remodeling company in the Washington, DC metropolitan area. In a year, they gained approximately 200 followers with just organic results (no ads were ever used!).
Here are some tips to consider if you’re using Instagram for your business:
- Use a lot of hashtags. Two just ain’t going to cut it (most of the time). When you look at successful companies on Instagram—those with a lot of followers, photo likes, and engagement—their pictures usually have five or more hashtags. We try to hit that sweet spot between 10 – 20 hashtags, but some social media marketers swear by using 30 or more.
- Use the right hashtags. Don’t just use a lot of hashtags, use the right ones. When you post an image and start typing in hashtag phrases in the caption section, the most used hashtags on that subject should pop up. Pick the ones that are the most relevant and get the most use. I suggest using a combination of broad and widely used (#remodel) to specific and less used (#redbarstools).
- Show personality. While more formal posts are ideal in some cases, sometimes it’s best to lift the curtain, show some personality, and have some fun. Throw a Friday pizza party for your carpentry team? Snap a pic and put it on Instagram. Post seasonal images (I can’t think of a single person who wouldn’t enjoy a picture of a puppy in a pumpkin outfit…and who says it can’t be in a cozy, charming rustic kitchen?). Emojis (hearts, smiley faces, thumbs up, etc.) and “progress” pictures work well too.
- Post images with colors. People like colorful images. The majority of the photos I posted for my client with the most likes have a pop of color.
- Show a before and after. People love transformations. And nothing showcases your company’s expertise and skills better than photographic evidence in a before/after.
- Post progress pics. Yes, they may not be as beautiful as the completed remodels, but people love “behind the scenes” stuff too. Plus, you can use pictures like this to have a little fun in a more informal way. No matter how high-end your remodels are, stuffy and formal captions for every photo is not a great way to go.
- Tag other professionals. Showing off a product from a manufacturer you love to use? Tag them in your photo caption. Did you know that posts that include another handle (username, preceded by @) gain 56% more engagement? Tagging a well-known handle increases your visibility on Instagram and can lead to more likes and engagement.
Or Hire an Online Marketing Company!
These Instagram tips are legit (read any post on how to use Instagram and you’ll see them), and you should absolutely utilize them to gain more exposure, create more engagement, and boost your online authority. BUT…in case you’re forgetting, the Blue Corona team does this for a living! We’ve got all aspects of your social media marketing covered, including Instagram. You have a business to run, so let us handle your online marketing for you—drop us a line!
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky