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Our clients often ask us if WordPress is good for SEO. The answer is yes! Once known primarily as a blogging platform, WordPress has built a reputation for providing a solid SEO foundation as a CMS—and with good reason. It’s not a coincidence that WordPress sites tend to rank well on Google. Its success can be attributed primarily to the built-in features that make it easy to customize a site, especially for businesses or authors with little technical experience.
What’s more, WordPress automatically alerts Google each time you update your site, causing recent blogs to move up the ranks in Google search results. But it’s SEO friendly for a variety of other reasons as well. And if you use it to your advantage, you’ll be seeing an increase in marketing ROI in no time. If you need help launching your SEO campaign on WordPress to improve your website’s search rankings, just contact Blue Corona.
Customizing Meta Data Is Easy
WordPress not only offers default site templates with clean code, but it also allows you to easily customize each page for SEO. Whether you’re building a landing page or a blog post, you can create unique title tags, meta descriptions, and URLs that are optimized to the keywords your potential customers are searching for. You can also include custom excerpts or add plug-ins, depending on what type of site you’re trying to build.
Fast Site Speed
When Google or another major search engine develops rankings, it takes site speed into account—which can only be beneficial to WordPress users. WordPress sites tend to have fast load times that can be made even faster through certain plugins, like the WP Super Cache plugin, created to optimize site speeds. However, it’s important to be aware that load time can vary depending on which template you use for your web pages or blogs.
You Don’t Need to Be Skilled in Web Design
WordPress caters to those with little experience in web design, making it easy for companies in the home service industries—HVAC contractors, landscape design firms, flooring companies, etc.—to use. Because you don’t need a skilled web developer to upload content on WordPress like you do with other content management systems like Joomla or Drupal, you can build a site much faster. This also means that you can launch an SEO campaign much faster and with less cost to your business.
Plug-ins Enhance Site Functionality
You can further customize your WordPress site by choosing plug-ins that work to enhance your overall site functionality. And there are some plug-ins developed specifically to improve SEO—like WordPress SEO by Yoast. This plug-in is especially popular because it adds options to your “Add a new post” page that help with optimization by scoring your content for key components like title tags, meta descriptions, and H1 tags. You can also use Yoast to create an XML sitemap and other features that can further enhance your site.
Crawling WordPress Sites Is Easy for Search Engines
Not only are WordPress websites easily customizable, but they also have a simple framework and link structure that’s shared among numerous other websites. Because search engines are familiar with these types of sites, it’s easy for Google’s spiders to find your web pages, index them, and rank them.
Optimizing Your WordPress Site
Now that we’ve identified the different features of WordPress that make it SEO-friendly, it’s time to start optimizing your WordPress site. The first thing you should do is make sure that each page has a unique title tag and meta description—which is easy to do in the “Add a post” page. You can also install plug-ins that can walk you through the optimization process to make sure you’re not missing any key components. It’s also important that you provide crawlers access to XML sitemaps, as it will help your pages show up faster in the search index. And be sure to set your site up on Google Analytics so you can track your visits and leads; you can then use this information to improve your visit-to-lead ratio and you might even be able to get content ideas from Google Analytics as well. If you need help optimizing your WordPress website, Blue Corona can help you create custom WordPress websites to maximize your online real estate and increase the number of qualified leads you’re getting from the web.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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