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Are you using LinkedIn as part of your social media strategy?
Did you know that you can incorporate videos on LinkedIn into that strategy? This fact gets even more exciting with the recent announcement that LinkedIn is rolling out native video uploads.
I’ve mentioned this quite a few times in other blog posts, but video marketing is where you need to start looking to invest your marketing dollars, and LinkedIn native videos will be no exception. Though it isn’t available for paid ads and can only be used from personal profiles, you can still start taking advantage of this new video option. With the heavy shift to image-based marketing, the video marketing trend is only going to grow in the coming years, so we suggest you familiarize yourself with the concepts and formats NOW.
Keep reading to find out:
- Native video on LinkedIn vs.shared video links
- What the new native video announcement means for LinkedIn advertisers and business owners
- How to use video on LinkedIn
- If your company be on LinkedIn
Native Video on LinkedIn Vs. Shared Video Links
LinkedIn is slowly rolling out the ability to upload native video to your personal profiles. It is not yet available for business pages or ads, but that may change in the future. What this means is that over the course of the next few months, more and more publishers will have the option to upload native videos directly from the LinkedIn mobile app. These videos can last up to 10 minutes, though LinkedIn recommends videos ranging between 30 seconds and five minutes.
That’s all great, Betsy, but what exactly is the difference between native video content and shared video content?
With a native video, instead of needing to post your video to YouTube and then share the link, you can upload videos directly into the LinkedIn feed. Below you’ll see two examples of videos on LinkedIn, the new native option, and a shared link from YouTube:
What the New Native LinkedIn Video Means for Your Business
It’s okay that it’s only available to personal profiles. You can still use it for your business. Have your CEO start blogging and uploading videos. Encourage your employees to share company videos. The list goes on and on.
If Facebook is an accurate indicator of the success of native video, this new option for videos on LinkedIn should be a goldmine. What do I mean by that?
- Native videos uploaded to Facebook get 10x more shares than links from YouTube. If that’s any indication of how LinkedIn will be, there will be a real impact just by uploading your videos directly to LinkedIn instead of to YouTube first.
- Not only will publishers have access to traditional video ad metrics like viewership and demographics, but LinkedIn will give people new information about their viewers like the companies where they work and their job titles.
- LinkedIn is highest-trusted social media platform, according to research by Business Insider. This means that you have an extraordinary opportunity to really reach people with your content and messaging on the place they’re most likely to trust your message.
How to Use Native Video On Linkedin for Your Business
At the time of publication of this post, only specific publishers have access to uploading native videos on LinkedIn. The feature is slowly rolling out to other publishers and influencers, and then will eventually roll out the the rest of the population. We do not know whether this will be available to business pages, currently it is only available for personal profiles.
To prepare, I recommend you get started with a video shoot schedule, including the following:
- Introduction of your company video
- Video testimonials
- Service-specific videos
- How-to videos that accompany blog posts
- Recruitment videos
With those types of videos in your LinkedIn video arsenal, you should be in good shape when the feature reaches your company.
Is LinkedIn the Right Platform for Your Business?
If you answer “Yes” to more than one of the following questions, then ABSOLUTELY your company should be using LinkedIn marketing:
- Is your target audience on LinkedIn?
- 49% of college graduates use LinkedIn.
- 45% of adults making more than $75,000 per year are on LinkedIn.
- 34% of 18 – 29 year olds use LinkedIn.
- 31% of 30 – 49 year olds use Linkedin.
- 21% of 50 – 64 year olds use LinkedIn.
- Is your service B2B?
- Are you targeting commercial clients?
- Are you targeting professionals?
- Are you trying to hire someone?
- Is the information you have professional information? (work email addresses vs. personal email addresses)
- Is your service one that people would be interested in with a day-job mindset? (Would people be more likely to click on your ad while they’re at work or while they’re scrolling through in from of the TV?)
Blue Corona: Your LinkedIn Advertising Partner
I love LinkedIn. I love it so much I made it my job.
And that’s what you need—a LinkedIn marketing partner that KNOWS social media marketing. They get both the big picture and the micro-data and will be best suited to help your LinkedIn video campaigns.
Contact us to discuss what we can do for you, and I wish you the best of luck with your social media marketing goals!
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About The Author: Betsy is Blue Corona's in-house Digital Marketing Specialist. When she’s not directing Blue Corona's corporate digital content campaigns she’s urban exploring with her wife, diving into the latest marketing trends, or teaching horseback riding lessons. Twitter: @educatedbets
View more blogs by Betsy McLeod