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When it comes to Halloween participants, I feel like most people fall into two categories: those who meticulously plan out elaborate and original costumes and those who procrastinate to the point that they end up just slapping on a dress and some animal ears while promising themselves that next year, they will be more prepared.
Last year, my coworker Jill and I were prepared. Her mom fortunately still had two penguin costumes that she and her brother wore in elementary school, so we pasted a Google logo on our chests and showed up to work as “Google Penguin.”
For all you non-creative types, I’ve decided to share some of the online marketing Halloween costume ideas that my coworkers and I came up with.
Any Google Update Named After an Animal
Last year Jill and I chose to go as Google Penguin, but any Google update named after an animal can work. Google Panda and Google Hummingbird come to mind. You’ll usually be able to find a sexy and non-sexy version of most animals depending on how conservative or risqué you’d like to be this Halloween.
Google Secure Search
In September 2013, Google decided to move to secure search by default for all users—causing webmasters everywhere to lose their Google organic keyword data.
You’ll only need half of this lock and key costume to be Google secure search this Halloween—I’ll give you two guesses which half (and the second guess doesn’t count).
Keyword (Not Provided)
When Google moved to secure search by default, we all definitely saw our keyword (not provided) searches skyrocket. At least you can recycle that Riddler costume…
Social Media Costumes
Everyone seems to have the same general consensus about social media–its role in marketing your business online and improving your website’s SEO is increasing. Fortunately, you don’t have to pioneer your own social media costumes. Plenty of others have some ideas to get you started:
I can’t take credit for this one, but it’s just too good not to include:
If you happen to get a manual penalty for Google, it might be for spammy or unnatural links. So for your online marketing-themed Halloween costume, just add spam:
The easiest way to dress up as Bing—the T.J. Maxx of search engines—for Halloween is to simply cover yourself in cobwebs. Be careful though; people might also mistake you for Google+.
If you’re really hurting for a costume, grow a beard, throw on a plaid shirt, and call it a day:
Alternatively, you could always go as the lesser-known Fish Randkin:
Got a better idea for an online marketing costume? Want your online marketing costume included in our list? Send us a tweet @BlueCorona.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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