Online Marketing with Houzz
Times are changing—word of mouth is not the only way to get noticed for your work today. If you’re a professional in the home service industry, displaying your work online can create discussion between the consumer and design professional—you!
What Is Houzz?
Houzz is a new social media platform where architects, renovators, and other design professionals can showcase their work. The social media site has become one of the largest resources for over 65,000 home service professionals to connect to homeowners. One of the biggest features on Houzz is the ability to upload pictures of your company’s projects—a kitchen remodel, backyard landscape design, or bathroom renovation. Users will then be able to read reviews, view work samples, and compare contractors before they choose the right professional for their project.
The fun feature on Houzz is the “ideabook,” where users can assemble a virtual scrapbook of images from contractor’s projects, which is created through the user’s likes. The idea is similar to Pinterest but allows consumers to directly connect to the professional rather than just browse images. That’s right—homeowners are able to create customizable ideabooks that can be shared with not only friends and family but also home design professionals. It takes the traditional idea of showing professionals ripped out magazine pictures to the Internet.
Houzz is perfect for users who want to redesign their home but don’t want to visit a showroom. Are you ready to sign up your business?
How to Create a Professional Profile on Houzz
Once you have registered for Houzz using your Facebook account or your email, you will want to create a profile for your company.
Follow these steps to build your Houzz profile:
- Customize your profile: Provide a profile picture, a description of your company, and contact information.
- Upload high-quality images: The more pictures your company profile has—the better. Provide descriptions with your images so other users will be able to find you through their searched keywords.
- Follow other professionals: It’s a good idea to see what others professionals in your industry are posting.
Here is an example of a completed profile for Charlie & Co. Design, Ltd:
How to Market Your Business on Houzz
Since 2009, Houzz has racked up more than 5 million users and has become a great tool for marketing online. Once your profile is complete and is being maintained on a daily basis, your account will be capable of driving referral traffic to your website.
One thing you won’t see on Houzz is advertisements, because they make their money from direct marketing. So you’re probably wondering—how could a potential client find you if they won’t advertise your business? Houzz has an algorithm that was created just for them. The more proactive you are on the site—the more your company will show up.
Here are some tips to increase your activity on Houzz:
- Have three or more positive reviews on your profile.
- Have a Houzz link on your company website.
- Discuss topics related to your business via online discussions on Houzz ideabooks. Provide keyword descriptions in the caption of your pictures to make it easy for searchers to find your profile.
Houzz Marketing Infographic
Should My Business Be on Houzz?
If you are a landscape designer, architect, building contractor, or a professional in the home service industry—then Houzz is a great social media site for your business! It’s important to know that before you sign up, Houzz will require time to properly build a strong profile. As long as you upload (high quality) pictures on a frequent basis, use keywords on your captions, and get your business involved in online discussions and reviews—Houzz will be a great marketing tool for your company.
There has been talk that Houzz is going to launch Houzz Pro+, which will be a subscription marketing service for home service professionals to get even more exposure on the site. The Houzz Pro+ site will give professionals increased visibility in their local area and give users access to a metrics dashboard. The metrics dashboard will give professionals an idea about how many users click their photos and the click-through rate (CTR) of your page. It’s important to track your marketing strategies! Here’s an example of the new Houzz Pro+:
With Houzz expanding—there is no reason for your home services business to not be on it!
If you’re ready to post your latest work on Houzz—Blue Corona can help! At Blue Corona, our online marketing experts will keep your business up to date with the latest in social media. We will also monitor and track the success of your social media pages. Don’t hesitate—call Blue Corona today!
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