Ah, the battle between Houzz and Pinterest rages on—hopefully it won’t turn into anything remotely similar to the Hunger Games (great story but scary concept). Chances are, you may be more familiar with Pinterest–although the two websites started at around the same time, Pinterest picked up more quickly and become popular first.
Chances also are that you’re on Pinterest but not Houzz, and this is a mistake. I would say “may the odds be ever in your favor,” but I just don’t think they will be if you don’t take advantage of Houzz (and the numerous other social media platforms).
(Scroll to the bottom to discover an awesome infographic on Houzz content marketing tips!)
Differences Between the Two
Houzz is similar to Pinterest, yes, but the two definitely have some differences:
One of the most obvious is that Pinterest covers a broader range of topics (not just house design but also food, exercise, fashion, and more) while Houzz is specifically geared toward home design/remodeling. It allows home professionals—architects, remodelers, etc.—to display their work.
On Houzz, users can connect with the design professionals rather than just look at pictures.
Houzz users can write a review of a company right on the company’s profile page. You can’t do this on Pinterest. I guess you can really just look at pictures and visit the company’s website.
You can use Houzz for content marketing opportunities—most homeowners use the ideabook feature to post pictures of their dream home/design ideas, but companies can use it as a tool for short content pieces, with photos, of course, and even links back to their website. Targeted keywords. Links to your website from a legitimate source. Need I say it? SEO value, hello! Here’s an example of what an ideabook could look like for a company on Houzz:
Houzz connects homeowners with home design companies on a local level. The professionals are broken down by metropolitan areas in nearly every state. Pinterest doesn’t filter local pins, so local companies aren’t as easy to find.
Oh, one more thing…I’d also argue that users on Pinterest aren’t as interested in actually using a company’s services—since Houzz is so specialized, visitors who go to a company’s website from their Houzz profile are more qualified and are more likely to lead to conversions.
Take a look at two screenshots of one of my client’s visits from both Houzz and Pinterest (in a 3-month span):
Not only did Houzz drive more visits to the website, NONE of the Pinterest visits converted, whereas there were 22 total visits with conversion from Houzz. And of the non-converting visits from Houzz, the bounce rate was much lower, and users stayed on the website longer (nearly 2 minutes vs. less than 30 seconds) and looked at more pages.
No, not every single client will get that many visits with conversions from Houzz. But even looking at a client who got 0 converting visits from Houzz and Pinterest showed metrics that are associated with a more qualified visitor—one who is more likely to come back and contact the company about their services:
See? The bounce rate is MUCH lower from the Houzz visitors, and they also stayed on the site a lot longer and visited more pages.
In short, Houzz is perfect for homeowners who want to browse and get design ideas but may not be ready to visit a showroom. Ok, it may seem like I was hating on Pinterest in this blog post. I wasn’t—but I will say that if you were to only pick one, I think Houzz makes more sense from an SEO (and lead-generating) perspective!
Don’t you want to see your website traffic look like this?
And guess what? Those are visits just from Houzz!
While the whole Houzz vs. Pinterest hasn’t quite reached Hunger Games full-on battle status, it does almost feel like a Team Peeta/Team Gale situation (my coworker Tyler is Team Gale, but I’ve reluctantly forgiven him for it). Are you Team Houzz or Team Pinterest?
No matter which team you’re on, the online marketing specialists at Blue Corona can not only write awesome website content for you but can also help you come up with an awesome social media strategy to promote that content, so drop us a line!
If you’re not using Houzz—and other social media media outlets like Facebook, Google+, and more—the odds won’t be in your favor when it comes to getting more website traffic and leads and building your authority on the web.
And sorry I’m not sorry for all the Hunger Games references.
Start Marketing Your Business on Houzz
Most business owners simply don’t have the time to maximize their Houzz presence—they’ve got a business to run! At Blue Corona, we’re Houzz Marketer Certified to help those in the home design and exteriors industry maximize their online real estate, implement a Houzz online marketing strategy, and improve their authority on the web.
If you already have Houzz, fill out the form below with your Houzz URL for a FREE Houzz assessment. If you don’t have a Houzz, contact us today and we’ll get you set up!
Check out our infographic on Houzz marketing tips:
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky
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