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Should Plumbers Invest in Email Marketing?
Tired of letting qualified leads go down the drain? Don’t flush away your chances at generating new sales—create a strategic plumber email marketing campaign to improve customer retention and increase the number of booked appointments from loyal customers! Not sure if email marketing is the right decision for you? We’re here to tell you why you should take the plunge.
Let’s take a look at some interesting email marketing statistics:
- Email, website, and social media are the top three marketing tools used by businesses: 54% email, 51% website, 48% social media.
- 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
- 44% of email recipients made at least one purchase last year based on a promotional email.
Let me pose the question again: Should your plumbing company invest in email marketing?
If you read the bullet points above, I hope you’re saying “yes!” to that question! When done right, email marketing campaigns are simple, efficient, cost-effective, and are read by relevant eyes—making it an easy way for your plumbing company to generate additional qualified leads each month from business owners and homeowners who have already opted in to hear from you. Email marketing is a no-brainer.
How Email Marketing Can Increase Your Plumbing Company’s Leads
As a plumber, you’re busy helping homeowners and business owners ensure their plumbing systems are working properly. While you want to grow your company, your days are spent putting your customers’ needs first. You don’t have the time or resources to maintain your online marketing yourself—and that’s alright! But that’s where having a team backing up your marketing efforts can really help you grow your plumbing company.
With a strategic plan in place, your email marketing can be extremely effective in generating new business. Your audience has already opted-in to receive your content. They’ve shown interest in your plumbing company, so give them what they want! Sending a regular email newsletter is a cost-effective way to ensure your company is constantly in the minds of your customers—which is right where you want to be.
Not only can monthly email newsletters with valuable tips and information help build your authority in the plumbing industry, but they can also help drive more traffic to your website and generate leads! The more leads you get, the more sales you’ll make. And this is where email marketing can really make an impact.
Check it out—one client had 545 visits from their email newsletter in only three months (that’s an extra 181 website visits per month!):
32 of those were visits with conversions through web forms, but that’s not all—there were an additional 112 phone leads from email during this three month time period! Yes, you heard that correctly. That is a total of 144 leads from their email newsletters in just three months.
The best part? A visit from your newsletter is most likely a person who is already interested in your plumbing services and is therefore more likely to turn into a sale. A nurtured lead increases sales 20 percent more than a cold lead, which is why a smart email marketing campaign is one of the single most effective ways to build relationships with your customers—both existing and new.
Email Marketing Case Study: How Email Newsletters Can Increase Leads & Sales
There are plenty of statistics that I can share to convince you that email marketing is worth is for an plumbing company—but I’ll let the results of this case study do the talking for me. Take a look at how Blue Corona helped this distinguished air conditioning and heating company generate more qualified leads in a few short months.
Our client, an air conditioning and heating company, was looking for ways to further the growth of their business in a large, competitive marketplace. Previously, they had invested in a variety of marketing strategies, from pay per click to radio to print, but were looking for a way to stay top of mind with existing customers and build relationships with prospective customers.
Our client had been in business a long time, and over the years they had grown a large customer base. But simply forming that relationship wasn’t enough to take their business to the next level. They needed to find a way to nurture their existing relationships, stay in the forefront of their customers’ minds, and generate more qualified leads with prospective homeowners. The solution was simple—they needed a more consistent and strategic email marketing campaign.
See how we helped them generate 160 leads in one month! Download the rest of this FREE case study here.
You Have an Business to Run; Let Us Handle Your Plumbing Company’s Email Marketing
When it comes to pipe line repair or installing a new water heater, you’re the expert. But when it comes to marketing your plumbing business online, it’s likely that you don’t have the time, tools, or resources required. So when you want to begin creating and managing ongoing plumbing email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly plumbing companies like yours. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today.
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About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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