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Should Remodelers Invest in Email Marketing?
When it comes to transforming a vision into a custom masterpiece, you’re the expert—when it comes to homes. When it comes to creating a strategic—and successful—email marketing campaign, we’re the experts. Not sure if email marketing is the right marketing investment for your remodeling company? We’re here to share why email marketing is an extremely cost-effective way to generate more leads AND sales for your remodeling business—and an opportunity to stay top of mind with your customers!
Let’s take a look at some email marketing statistics:
- Email, website, and social media are the top three marketing tools used by businesses: 54% email, 51% website, 48% social media.
- 44% of email recipients made at least one purchase last year based on a promotional email.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
So, Let me pose the question again: Should remodeling companies invest in email marketing?
YES. It’s that simple. Now shout it with me, YES! When done right, email marketing campaigns are efficient, cost-effective, and are read by relevant eyes—making it an easy way for your remodeling company to generate a additional qualified leads each month from homeowners who have already shown interest in your remodeling services. If you won a remodeling company, investing in email marketing is a no-brainer.
How Email Marketing Can Increase Your Remodeling Company’s Leads
As a professional remodeler, you’re the expert homeowners trust for all their remodeling wants and needs. Over the years, you’ve created a large customer base of those who trust you for kitchen additions, master suite remodels, custom home builds, and more. This customer base you’ve created is the reason why email marketing can be extremely effective for remodeling companies like yours!
With email marketing, your audience has already opted-in to receive your content. It’s likely that the people on your email list are existing customers or prospective customers that have filled out a contact form on a website—because you should NEVER purchase an email list. If someone has already shown interest in your remodeling services, give them what they want! Sending a regular email newsletter is a cost-effective way to ensure you’re the remodeler that is constantly in the minds of your customers—which is right where you want to be.
Check it out—one email marketing client had 545 visits from their email newsletter in only three months (that’s an extra 181 website visits per month!):
32 of those were visits with conversions through web forms, but that’s not all—there were an additional 112 phone leads from email during this three month time period! Yes, you heard that correctly. That is a total of 144 leads from their email newsletters in just three months.
The best part? A visit from your newsletter is most likely a person who is already interested in your remodeling company and is therefore more likely to turn into a sale. A nurtured lead increases sales 20 percent more than a cold lead, which is why a smart email marketing campaign is one of the single most effective ways to build relationships with your customers—both existing and new.
Email Marketing Case Study: How Email Newsletters Can Increase Leads & Sales
There are plenty of statistics that I can share to convince you that email marketing is worth is for a remodeling company—but I’ll let the results of this case study do the talking for me. Take a look at how Blue Corona helped this distinguished air conditioning and heating company generate more qualified leads in a few short months.
Our client, an air conditioning and heating company, was looking for ways to further the growth of their business in a large, competitive marketplace. Previously, they had invested in a variety of marketing strategies, from pay per click to radio to print, but were looking for a way to stay top of mind with existing customers and build relationships with prospective customers.
Our client had been in business a long time, and over the years they had grown a large customer base. But simply forming that relationship wasn’t enough to take their business to the next level. They needed to find a way to nurture their existing relationships, stay in the forefront of their customers’ minds, and generate more qualified leads with prospective homeowners. The solution was simple—they needed a more consistent and strategic email marketing campaign.
See how we helped them generate 160 leads in one month! Download the rest of this FREE case study here.
You Have an Business to Run; Let Us Handle Your Remodeling Company’s Email Marketing
When it comes to transforming a vision into a custom home addition or remodel, you’re the expert. But when it comes to marketing your remodeling company online, it’s likely that you don’t have the time, tools, or resources required. So when you want to begin creating and managing ongoing remodeling email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly remodeling companies like yours. Get some example email newsletter campaigns emailed to you. Work with our team to remodel your online marketing campaigns—contact one of Blue Corona’s email marketing specialists today.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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