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If you’re not investing in search engine optimization (SEO) or other online marketing services, you can expect to see your organic rankings going down the drain. Why do I say this? Because more and more plumbing companies have started investing in SEO. The more companies investing, the harder it is to outrank them—which is why you need a knowledgeable team to help you dominate the search engine results pages (SERPs).
While a smart, hardworking SEO strategy is 100% worth the effort, SEO results don’t happen overnight. That’s why it’s important to consider other approaches, including Yelp. So how can you maximize your online real estate? Let’s find out.
SEO for Plumbers
The most critical element in an effective SEO plan is quality content. That means providing your plumbing website’s visitors with the information they need to make an informed decision about the plumbing services you offer. Doing this starts with looking at your business from a potential client’s perspective. Think about the questions people ask you during estimates:
- Do you install specific brands?
- Are emergency plumbing services available?
- Why does X cost what it does?
Think about it—potential customers often contact you asking questions about your products or services. This is a way for them to determine if you are THE authority. Are you the best choice? Do you know what you’re talking about? Will you provide high quality plumbing services quickly and efficiently? Your website should demonstrate this to all viewers.
The content that answers these questions shouldn’t come in a Frequently Asked Questions (FAQ) page (although a good FAQ is always a good thing to have on your site and we’d be happy to help you create one). You should get your ideas for content from your knowledge of your customer’s needs—answering their questions before they even have to ask. Giving them as much information as possible shows site visitors that you know what you’re doing and that you care about providing good service.
But SEO does not stop there. There is much more to maximizing your online real estate than creating high quality content. You need to have an optimized website that always this content to be found when potential customers search for a local plumber. Search engines should be able to easily crawl, understand, and index your website. At Blue Corona, our SEO team will work to improve your site speed, create a search-engine friendly site navigation menu, and develop a well-structured XML sitemap. All of these technical elements work together to increase your organic rankings on search engines like Google.
When considering SEO for your plumbing company, ask yourself this: What is the top organic listing of Google worth?
Yelp for Plumbing Companies
When looking for a local service provider, you probably look for reviews. And your customers do the same thing! Believe me when I say a lot of people use online directories like Yelp to see if other homeowners were satisfied with the company’s services. Why not create a profile that allows people to talk about how awesome you are? Seems like a great idea from where I’m sitting.
Yelp is one of the most popular directory sites due to its easy-to-use mobile app and its focus on reviews. A large amount of positive reviews is important for ranking well on directories and in search engine results, as well, so being found on a site that focuses on reviews can be helpful.
To optimize your profile so that it stands out from local plumbing competitors, ranks well in search results, and generates qualified leads, you should:
- Fill out your entire profile with complete and relevant information
- Encourage your customers to leave reviews
- Respond to every review (even bad ones. Yelp users can update their initial review!)
- Make discounts and specials available to customers
If you need help optimizing your Yelp profile, let us know. Our team at Blue Corona has helped plumbing companies like yours dominate the search engine rankings.
SEO & Yelp Optimization for Plumbing Companies
Aside from the tips we mentioned above, it’s beyond important to constantly monitor your plumbing website’s SEO and Yelp optimizations—which is why the team at Blue Corona lives by the phrase track, test, tweak, repeat.
Between the two of us, you’re the expert plumber and we’re the experts at online marketing—and maybe we should keep it that way! (I am less likely to break a nail while sitting at a desk getting your plumbing company to rank well organically than I am attempting to fix a plumbing issue.) Let us focus on your online marketing so you can do what you do best. Contact us today!
About The Author:
Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck