There once was a wonderful time for business owners when a bad review left by a Facebook user could be individually removed—now you either get all or nothing when it comes to displaying a company’s reviews on their Facebook business page. Earlier today my Maryland-office counterpart, Lexie, shared with you how you can remove your Facebook reviews section, but now I’m here to guide you on whether you should or not.
What Are Your Average Reviews On Facebook?
If you have five stars, or close to that, it’s a no brainer! Keep your reviews! Your average review rating will depend on how many reviews have been left and how many stars (out of five) those users selected. If you have one hundred four or five star reviews and just a dozen lower than three stars, you’ll still have a pretty good average and the average number displayed on your Facebook page will help build your business’s authority and reputation.
What Are Your Other Online Reviews?
Is it just your Facebook reviews that are unappealing, while you have stellar customer reviews on Google, Yelp, and Angie’s List? You want to paint a picture across the board, but you don’t want a few disgruntled Facebook followers to skew those results. Potential customers will be able to find reviews of your company on multiple websites with a quick Google search—you may be able to hide your Facebook reviews, but there’s not that option for websites built solely for reviews. Reviews on other sites, especially Yelp and Google+, are much more likely than a Facebook star-rating to show up in search results for keywords like “your company + reviews.”
Are the Reviews Accurate?
While accuracy of the reviews may not play a part in the average on the scale of five stars, they may give you some insight into areas that you can improve with your company. At Blue Corona, we don’t just put our clients’ social media posts live—we become your online marketing manager. That comes with the bonus of helping you grow your business. Improving customer services, ensuring transparent pricing, and building credibility and authority are all a part of that package—whether they fall into the realm of the World Wide Web or not. Improve the experience your customers have, improve your Facebook reviews, and you won’t worry about hiding that five star score any longer!
What Are Your Competitors Doing?
There’s no task I enjoy more than a little competitor spying for my clients (my account managers prefer to call it “competitor research and analysis”). Do your main competitors have their reviews public on their Facebook pages? Are their review averages better than you? That can give you an idea of what you’re up against on Facebook and what potential customers may be researching.
Invest in Facebook Marketing Services
Think your small or medium business needs help on its Facebook presence or marketing efforts? Request a social media analysis from the experts at Blue Corona!
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
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