We’ve all heard the phrase “a picture is worth a thousand words.” And it’s true. But if that’s the case, your remodeling company needs to do more than keep your blog and website content fresh. What kind of visual story can a remodeling company tell that will help customers get to know you and humanize your brand? That’s where using Pinterest can help.
What Is Pinterest?
Pinterest describes itself as a virtual pinboard. Whether you’re redecorating your home and tired of cutting out pictures from magazines, preparing for a dinner party and having trouble keeping all your recipes organized, or planning your wedding and looking for a place to keep all your great ideas, Pinterest lets you organize and share all the interesting, pretty, unique, remarkable, inspiring things you find on the web. Any image can be turned into a pin and a collection of images makes up a board. This is an especially cool idea if you have a remodeling business!
How Is Pinterest Beneficial to Remodelers?
I know firsthand that many people use Pinterest to redecorate and/or remodel their apartments, condos, and homes. Beginning a remodel project can be tricky. You know you want something that’s created specifically for you, but where do you begin? There’s no store you can go to and pick up a “My Dream Kitchen” kit. You have to do your research. From appliances and cabinets, to plumbing fixtures and amenities, there’s a lot of research and reading involved. But with Pinterest, the homeowner has the opportunity to see the different options and visualize them in their own home. Rather than scouring through magazines trying to find that dog-eared page with your dream dishwasher, you can keep all the ideas together on a board to reference and share.
According to Mashable, Pinterest drives more traffic to websites and blogs than Twitter, YouTube, Google+ and LinkedIn combined. You heard me right. It’s simple. Pinterest is an easy way to showcase your remodeling portfolio and drive visitors to your website.
How Can Remodelers Connect With Their Target Market?
As you can see, Pinterest is an easy way to interact with your target market on a personal level. Connect with your audience using the following tips:
Engage with Pinterest users – Like most social media channels, Pinterest allows you to tag users, comment on images, and “like” posts. By taking part in all of these activities, you can expect the users to appreciate your personal interactions.
Become an information curator – You need to prove to your audience that you are THE authority in the remodeling industry. Being a curator means you pick the best images and display them in an interesting way that benefits your audience. By “pinning” beautiful remodeling visuals on a consistent basis, you can expect to become the curator Pinterest users turn to when they need remodeling advice and services.
Create boards featuring your portfolio and blogs – Drive traffic to your website AND help users with remodeling FAQs by answering their queries on your company blog and showcasing the picturesque jobs you’ve completed.
Looking to expand your remodeling company’s online presence? Pinterest is a great place to start. Another option to consider is Houzz.
Improve Your Pinterest Marketing Strategy
As a remodeling company, you’re probably looking to get more leads and sales from the web—and you might be considering marketing your business on Pinterest. That’s where the experts at Blue Corona can help. Although we service all industries, we have extensive experience helping remodeling companies just like yours improve their online presence.
About The Author: Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
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