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You’ve done it! Your business is attracting customers on your home turf via search engine results, now it’s time to start expanding to other service areas. Branching out to other geographic regions is great, but it’s easier said than done. Ultimate success comes down to how effective you are in your execution (which includes ensure your expansion is effectively done online and through your website to ensure search engine success in your new market as well). Use these steps provided by SMB marketing experts the at Blue Corona when you decide to start expanding your SEO to additional cities.
Don’t Leave Opportunities in Your Backyard
Before you start deciding on which surrounding cities you want to target next for your business, make sure you are not wasting any opportunities that you have when enhancing your local SEO.
The first thing you should do is try out different keyword variations when identifying your business on search engines. If you show up number one in local results for “Heating & Cooling Charlotte, NC,” that’s great, but don’t stop there. Try mixing it around based on your particular services. For this example, “HVAC Contractor Charlotte” or “Charlotte AC Repair Company”, you might be surprised to see that your results will not be the same.
It is important that you attain success in these opportunities before moving on to different cities. Google factors in your proximity to a searcher when showing local search results, so you have the best advantage to win nearby and you should make sure you’re dominating your local market before expanding. The ability to identify and achieve quick wins in your local area will be less time sensitive than trying to expand out all over the place.
Expand SEO to the Right Cities
When growing your business into a new city, it’s very easy to get excited and think you know exactly what and where you want to go. Before you do, consider some of these options:
- Proximity: How close is this city? Are you going to be spending the majority of your time traveling as opposed to doing business? Do you have the proper licenses?
- It’s always better to start close to your city and expand out gradually instead of hopping across the map 45 miles away, keeping all of these questions in mind. From there, you will be on your way to ranking better in cities where you are not located.
- Competition: Be aware of competing local businesses in the new area you are trying to target. The more competition there is in this city, the more you are going to have to compete for spots on the search engine results.
- You can always conduct a google search and see who comes up. Also, type in those the same keywords into Google Maps and see where the drop pins fall. Take note of how many companies pop up. It would also be a good idea to have a competitor analysis performed by an SEO company in order to help aid in your expanding decisions.
- Target Customer: Research what types of people occupy this city and how it relates to your business. For example, if your business solely relies on pool cleanings but this particular city has a county laws that prohibit people from owning pools, it probably wouldn’t be a good idea to try to expand as your rankings won’t be as impactful here.
Incorporate Service Areas for Local SEO
In your process of expanding your services to different cities, make sure that your website reflects that. An easy start would be to include a services area section on your website.
Having this in place avoids the guessing game potential customers may have if they come to your website. They are online with a purpose and want answers fast; if they want to make sure you service where they live, they are not going to spend a lot of time doing so.
Secondly, in your efforts to dominate local SEO, you can start to build out your website that have geo-targeted, service-specific pages. Having these will give you a better chance of ranking and directing customers exactly where you want them to go.
There are many methods in expanding your service area and enhancing your local SEO, the above steps are a great place to start. If you would like some assistance in getting started or fine-tuning your expansion strategy, contact the SEO experts at Blue Corona.
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About The Author: Kyle is an Account Manager in Blue Corona's Charlotte office. Beyond digital marketing practices, he has interests in anything involving sports, food, music, and hanging out with his corgis Otis & Oliver.
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