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Since everyone knows you have to be on Facebook, you diligently created a Facebook page for your business and linked to it on your website. Great job!
There’s just one problem: you can’t find it in search.
Some Facebook Business users report having a difficult time finding their page after publishing it—which means they can’t share it with others.
Keep in mind: when you are logged in as your page’s admin or manager, the page may not show up in your own search results. Search for your Facebook business page when you are logged out or have a friend who hasn’t liked your page yet search for it. If you still can’t find it, you may be wondering…
Did My Facebook Page Disappear?
Probably not. But there are several reasons why it might not be showing up when you look for it.
Facebook hasn’t indexed your page yet.
It can take a few days for Facebook to index your page—that is, make it “findable” when people search for it. If it’s been a week or so since you created your Business page and you still aren’t seeing it in search results, you may want to try un-publishing the page and then publishing again. Anecdotally, Facebook users have said that this trick made their page appear in search results immediately.
Your Business page may have been changed to a “Places” page.
Sometimes Facebook’s algorithm changes Business pages to Places pages because of inactivity, people “checking in” to your location, and other factors. Although there are reasons to keep a Places page, if your business has multiple locations or isn’t location-based (i.e. you provide a service that gets delivered virtually), you want to switch back to a Facebook Business page. Here’s how you do it:
- While logged in as the page’s admin or manager, click “Edit page”
- Click “Update info”
- Select a category other than “Local Business”
After you complete the above steps, do the following:
- Click “Update info”
- Delete your address
- Click on the dropdown next to the address field; select “No physical street address”
- Save changes
- Return to the address field; click “remove this Place” in the yellow box that appears
Allow a day or so for the changes to take effect.
You may need to change your Business page settings.
When you first set up your Facebook business page, you had the option to select country and age restrictions. If you chose to place either of these restrictions on your page, it’s time to remove them. Why?
If you are restricting users in certain countries from seeing your page, any user (from any country) who isn’t logged in will be asked to log in before they can see your page.
If you placed age restrictions on who can see your page, you’ll have the same issue—searchers who aren’t logged in won’t be able to see your page until they sign in.
Unless you have reasons to restrict access to your page, it’s a good idea to leave the “Country restrictions” box empty and the age restriction set to “Anyone (13+).”
How Can I Increase My Facebook Page’s Search Engine Rank?
There are several things you can do to help your Facebook Business page rank higher in Google and other search engines.
First, make sure you’re linking to your Facebook page wherever you can. Create a bright, visible link on your company website, and include that link in your site’s blog posts and in your comments on other blogs (where applicable). Ask people to like your page:
more likes = more authority = higher rankings
Second, create a richly detailed and specific “About” section on your page. Search engines crawl this little box to see how relevant your page is to search queries. So optimize it! If your most prized line of business is renovating historic farmhouses in a 25-mile radius around Lancaster, say so. Don’t just call yourself a “historic remodeler.” Think about what your customers are searching for and write an About section that answers their queries.
After you’ve laid the foundation, keep building on it by posting. A LOT. Engage your audience (and attract the search engines) with relevant posts. Not sure what to post or how often? Take a look at our guide to posting on your business’ social media accounts.
How Can I Maximize the Impact of My Facebook Business Page?
Get more tips on optimizing your Facebook page:
- Discover how to use Facebook Business when you have multiple locations
- Get the most out of the new Facebook Business page layout
- Find the best ways to use Facebook Places if you’re a local business
- Learn how to schedule your Facebook and Twitter posts in advance
- Create the right Facebook ad budget for your business
About The Author:
Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
View more blogs by Blue Corona