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“I feel the need…the need for speed!” said Maverick, said Goose, oh yeah, and said the millions who search for something online each month. While we all couldn’t be cast in Top Gun, we all empathize with Tom Cruise when it comes to his desire to go fast. Don’t believe the hype? After three seconds of waiting for a website to load, 57 percent of users will abandon it. It is important to optimize your website’s speed to both enhance user experience and your rankings on search engines.
Why Do Online Searchers Care About Site Speed?
When looking for something online, people often click “back” if a selected site takes too long to load – we are all guilty of it. In an instant-gratification era, we want information and we want it now. Google understands that and gives ranking incentives to sites that load faster. This click-back action by users can impact your bounce rate (percentage of people who navigate away from your site almost immediately) and can negatively affect your SEO. If your website loads quickly, users are able to consume (and share) more of your content. Ideally, this will increase your SEO and rankings, as Google will sense users engaging and enjoying your content.
What Causes My Site to be Slow?
Slow loading times can be caused by many things, including:
- Multiple page elements
- Dense site navigation
- Slow third-party features
- Several hosts
There are online tools to check and compare your site speed, and if something is off, our team knows the tricks of the trade to get pages back to running as optimally as possible. Intimidated? That’s okay! Contact Blue Corona for a free website analysis and we’ll let you know if your site speed could use some improvement!
Does Site Speed Impact My E-Commerce Business?
Not convinced on the importance of optimizing your site speed? Larger corporations have publicly noted that site speed can impact their sales rates for their e-commerce sites. Amazon found that every extra 100ms of loading time cost them 1 percent in sales and Wal-Mart found that of the visits that led to a sale loaded twice as fast as the non-sales visits. For growing a small-to-medium sized business, it is important to increase your visit-to-lead conversion rate, something that site speed clearly can impact.
Does Speed Matter for Mobile Searches?
YES! This is one of the hottest SEO trends for the summer thus far. As Google has hinted, your mobile site’s speed will begin to greatly impact your rankings for search queries. Users expect even quicker results and load times when they are on their phones (i.e. they need the answer faster or don’t want to use as much data). Regardless, ensuring that you have a speedy mobile version is going to help your SEO.
How Can I Improve My Site Speed?
There are many things you can do to improve you site speed, and in turn, traffic and leads:
- Check out your website’s load time using Google’s free page speed tool
- Talk with your web developer and see if there are any changes that can be made
- Avoid websites with lots of flash, Java Script, and hefty items to load
- Optimize for mobile speed – users expect even faster results when they Google on the go!
Remember – it’s all about user experience and, in our day and age, perception of online time and waiting is greatly skewed.
Want to fulfill potential customers’ need for speed on your website?
Want to talk directly with one of our account managers? Drop us a line!
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson