Connect with More Local Customers with Local SEO for Home Service Franchises

Home service franchise organizations face unique challenges when it comes to digital marketing, particularly local SEO. Unlike single-location businesses, franchisors must manage multiple business locations—sometimes hundreds. Local SEO, or local search engine optimization, is the number one way to improve the performance of your franchise marketing campaigns:

Increase your franchisee’s website rankings on search engine results pages like Google, Bing, and Yahoo!
Drive more traffic to your corporate website and franchisees’ websites from the local pack (maps listings) on search engines
Help mobile users more easily find and access your franchise websites
Ensure your franchise locations are found on Google Maps, Apple Maps, and other navigational apps

Why Local SEO for Matters for Home Service Franchises

In today’s digital age, customers search, and buy, local:

97% of people learn more about a local company online than anywhere else?
“Near me tonight/today” type searches grew by more than 900% over two years
92% of searchers will pick businesses on the first page of local search results
Local searches result in purchases 28% of the time

If your franchisees are not investing in local SEO services, each location is missing out on leads and sales to your competitors—guaranteed.

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

What Is Local SEO?

Local SEO is an acronym for local search engine optimization. It’s the process of updating and optimizing your company’s website and off-site ranking factors to rank higher on search engines. Similar to traditional SEO for home service franchises, local SEO helps your franchise network:

Increases its visibility in organic search results
Outrank its local competitors and nationwide competitors (on a local scale)
Generate more organic traffic to your corporate website and franchisee websites
Increase leads and sales from within a specific service area

The best local SEO campaigns for home service franchise organizations increase your leads and sales from neighboring customers.

Think of local SEO like the modern phone book. While the calls you receive from the Yellow Pages are few and far between (if you get any at all), local SEO helps you generate more calls and online contact forms from the websites you manage.

Local SEO Services for Franchises: Packages & What’s Included

Looking for a customized marketing strategy that will uplift your entire franchise network? Blue Corona offers fully customized local SEO services for home service franchises. Our local SEO services include a variety of local SEO strategies and deliverables, including:

Completing a Local Competitor Analysis

Completing a market analysis of your service areas, including all franchisee locations you’re interested in including in your local SEO services
Finding local competitors currently outranking you on the web for your franchise’s services
Analyzing search terms, monthly search volumes, and more in your market

Building and Monitoring Local Citations

Auditing citations across all relevant online directories, for every franchise location
Editing all local citations to include the right name-address-phone number (NAP citations)
Creating new citations
Discovering more local citation opportunities
Managing and monitoring local listings

Publishing and Optimizing Localized Website Content

Performing continual keyword research to find what and how your customers are searching for your services in each market you operate in
Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
Optimizing landing pages on a continual basis

Optimizing and Managing Your Google My Business Account

Optimizing your company’s Google My Business page for your business address and phone number
Claiming your Google Maps listing
Optimizing your Google My Business page for backlinks
Optimizing your business hours and services on Google My Business

Tracking Your Campaigns

Monitoring your keyword rankings, organic traffic, calls, and leads
Monitoring the keywords rankings of your competitors
Monitoring your top three local competitors
And more

Analytics Tracking and Reporting

Installing and monitoring advanced Google Analytics tracking
Setting up and monitoring tracked phone lines for your campaigns
Providing detailed reports on how our services are impacting your business overall

Learn More About How Local SEO Services for Franchises

Blue Corona specializes in providing the best local SEO services for home service businesses. No matter if you’re the proud owner of a single franchise location, own multiple locations, or are a franchisor searching for a single company to manage each of your local SEO campaigns, you’ve come to the right place. An award-winning digital marketing company, we’ve worked with franchises in the HVAC industry, plumbing industry, moving, and more! Our team has the skills and home services expertise to take your franchise organization to the next level.

Let’s Get Started

Give us a call or contact us online for more information about our local SEO services for home service companies!

Lead Capture - Free Competitor Analysis

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Full Name:*
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// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Local SEO Services for Home Service Franchises

Connect with More Local Customers with Local SEO for Home Service Franchises

Why Local SEO for Matters for Home Service Franchises

Let's Grow Together

ENTER YOUR EMAIL TO GET STARTED

Email Subscribe - Global

Penguin Air, Plumbing & Electrical

Problem

Solutions

Our Results

$34M

12%

54%

American Vintage Home

Problem

Solutions

Our Results

500+

10%

77:1

Arctic Air Conditioning

Problem

Solutions

Our Results

29%

100

14:1

What Is Local SEO?

Local SEO Services for Franchises: Packages & What’s Included

Completing a Local Competitor Analysis

Building and Monitoring Local Citations

Publishing and Optimizing Localized Website Content

Optimizing and Managing Your Google My Business Account

Tracking Your Campaigns

Analytics Tracking and Reporting

Learn More About How Local SEO Services for Franchises

Let’s Get Started

Lead Capture - Free Competitor Analysis

Get a FREE Competitor Analysis

// Testimonials

See What Our Clients Are Saying

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

Elevate Your Brand Presence

with a new website

Capture & Convert More Leads

without spending a dollar more on marketing