Connect with More Local Customers with Local SEO Services

Today’s consumers search, and buy, local. Local advertising used to entail advertising in the Yellow Pages, a fleeting strategy. In its place is digital marketing for pest control companies—specifically, local search engine optimization (local SEO).

For pest control companies and exterminators, local search engine optimization services are one of the most efficient and profitable marketing strategies to invest in on the web. Local SEO:

Increases your website’s keyword rankings on search results, including outranking competitors right in your backyard
Enhances your online visibility in Google’s local pack (maps listings), Bing Places, and other online business directories
Helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
Ensures your business is found on Google maps and through other navigational apps
Generates more organic traffic to your website
Increases leads and sales from your specific service areas

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

What Is Local SEO?

Local SEO stands for local search engine optimization. It’s the process of making your company and its website visible on Google and other search engines for geographically related searches, specifically within Google’s local pack.

Why Is Local SEO Important for Pest Control Companies?

Similar to traditional SEO for pest control companies, local SEO helps your business grow by:

Improving your online search visibility – Your business will be listed and found across the leading online directories (Google My Business, Facebook, Yelp, etc.) and in local search results.
Increasing organic traffic to your website – Greater visibility on search engines means more users will click on your website, increasing organic traffic along the way.
Filling your sales funnel with high-quality, local leads – More website visitors equals more calls and web form submissions (leads) from local customers.

Not only that, pest control companies who invest in local SEO strategies are better suited to meet customers where they search, online!

97% of people learn more about a local company online than anywhere else
“Near me tonight/today” type searches grew by more than 900% over two years
92% of searchers will pick businesses on the first page of local search results
Local searches result in purchases 28% of the time

Local SEO for Pest Control Companies & Exterminators: What's Included

Your business isn’t identical to your competitors’, and your marketing strategies shouldn’t be either. At Blue Corona, we offer customized local SEO campaigns that are proven to grow your company’s revenue. Our local SEO services for pest control companies include:

Completing a Local Competitor Analysis

Completing a market analysis of your service areas
Finding local competitors currently outranking you on the web for pest control and extermination services
Analyzing search terms, monthly search volumes, and more in your market

Building and Monitoring Local Citations

Auditing citations across all relevant online directories
Editing all local citations to include the right name-address-phone number (NAP citations)
Creating new citations
Discovering more local citation opportunities
Managing and monitoring local listings

Publishing and Optimizing Localized Website Content

Performing continual keyword research to find what and how your customers are searching for your services
Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
Optimizing landing pages on a continual basis

Optimizing and Managing Your Google My Business Account

Optimizing your company’s Google My Business page for your business address and phone number
Claiming your Google Maps listing
Optimizing your Google My Business page for backlinks
Optimizing your business hours and services on Google My Business

Tracking Your Campaigns

Monitoring your keyword rankings, organic traffic, calls, and leads
Monitoring the keywords rankings of your competitors
Monitoring your top three local competitors
And more

Analytics Tracking and Reporting

Installing and monitoring advanced Google Analytics tracking
Setting up and monitoring tracked phone lines for your campaigns
Providing detailed reports on how our services are impacting your business overall

The Pest Control Industry's Leader In Local SEO Services

About Blue Corona

Blue Corona is an award-winning, full-service digital marketing company. Since we first opened our doors we’ve helped thousands of local businesses increase leads and sales, optimize their marketing costs, and differentiate their brands online using best-in-class internet marketing.

If you’d like to learn more about how local SEO services can help your pest control company maximize its online visibility and grow its revenue, give us a call or contact us online.

Lead Capture – Free Competitor Analysis

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Full Name:*
Company:*
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Phone:*
Website*
Industry*
Annual Revenue*
Target keywords and a few competitors:*
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// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Local SEO Services for Pest Control Companies

Connect with More Local Customers with Local SEO Services

Let's Grow Together

ENTER YOUR EMAIL TO GET STARTED

Email Subscribe – Global

Penguin Air, Plumbing & Electrical

Problem

Solutions

Our Results

$34M

12%

54%

American Vintage Home

Problem

Solutions

Our Results

500+

10%

77:1

Arctic Air Conditioning

Problem

Solutions

Our Results

29%

100

14:1

What Is Local SEO?

Why Is Local SEO Important for Pest Control Companies?

Local SEO for Pest Control Companies & Exterminators: What's Included

Completing a Local Competitor Analysis

Building and Monitoring Local Citations

Publishing and Optimizing Localized Website Content

Optimizing and Managing Your Google My Business Account

Tracking Your Campaigns

Analytics Tracking and Reporting

The Pest Control Industry's Leader In Local SEO Services

About Blue Corona

Lead Capture – Free Competitor Analysis

Get a FREE Competitor Analysis

// Testimonials

See What Our Clients Are Saying

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

Elevate Your Brand Presence

with a new website

Capture & Convert More Leads

without spending a dollar more on marketing