- Competitive Analysis
- Search Engine Optimization
- Pay Per Click
- Website Design
- Tracking & Analytics
- Email Marketing
- Social Media Marketing
- Video Marketing
- Franchise Marketing
- Case Studies
- Case Studies
- Home services
- Home Design & Remodeling
- Commercial Services
Email Marketing Services
Generate & Close More Leads with Targeted Email Marketing Services from a Top Email Marketing Company
With an average 4,400% return on investment (ROI), email marketing is an affordable and highly effective way to generate and close more leads.
In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92% of US adults use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days.
When done right, email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Email marketing and marketing automation from Blue Corona are a low-cost way to increase referrals, up-sells, leads, and booked jobs (sales)!
See what’s included in our email marketing services below. Ready to get started? Contact us online or call 800.696.4690 for an email marketing services list, including pricing. Want proof we can help your business? Check out our email marketing case studies:
What's Included in Our Email Marketing Services
Email marketing services from our full-service agency always include a custom-designed email template, professional copywriting services, and advanced analytics tracking and reporting.
1Building Opt-In Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
2Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
3Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
4Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
5Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
6Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Why Choose Email Marketing? It’s a Cost-Effective Way to Grow Your Business
Opt-in email marketing campaigns are a highly effective way to grow your home services business. What does “opt-in” mean? It means sending your messages—whether they’re to existing customers, prospective customers, referral partners, or vendors—to people that have chosen to receive them.
This targeted email marketing service is the direct opposite of sending unsolicited messages to unsuspecting random prospects because opt-in messaging is far more effective.
You Have a Business to Run—Let Us Manage Your Email Marketing Campaigns
Most business owners simply don’t have the time, tools, or resources to create content and manage on-going email marketing campaigns in-house. Nevertheless, email marketing is a foolproof way to increase your overall marketing performance, and it perfectly complements and enhances other types of marketing strategies such as pay per click advertising, SEO, print, and TV.
That’s why we offer full-service email marketing. We do everything for you, from idea generation to execution and reporting.
Watch Out for Free Email Marketing Services or Free Email Marketing Software
Here’s the thing about free things—you get what you pay for. When it comes to marketing automation software, if you’re not buying a product, you are the product. That’s why it’s always best to avoid “free” email marketing services.
Blue Corona provides turn-key, “do it for me” full-service email marketing solutions, either through our preferred email marketing software Campaigner or your existing bulk email marketing software (like MailChimp) for large and small businesses.
We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns throughout the social media world. We also establish benchmarks for improvement. Our email marketing campaigns utilize:
- Custom, professionally designed email templates
- Email blasts for targeted campaigns
- Remarkable conversion-oriented content
- Social media sharing features (Facebook, Twitter, etc.)
- Advanced tracking and analytics tools
- Monthly reporting
- Website archiving features
- And more
Whether you need help with bulk email marketing, formatting your newsletter template, building an opt-in email list, creating compelling copy, or accurately tracking your campaign results, our agency can help!
What Types of Companies Can Benefit from Email Marketing?
Do you have a target audience? Is that target audience part of the 90% of Americans that use email?
Then, yes, your company can benefit from email marketing.
Although almost every type of business can benefit from opt-in email marketing campaigns, Blue Corona specializes in email marketing newsletters and campaigns for small business, enterprise, and ecommerce, as well as:
- Remodeling companies
- HVAC companies
- Roofing companies
- And other contractors
If you own a business with an existing customer base, opt-in email marketing campaigns are one of the best ways to increase referrals, leads, and sales for a low cost.
Looking for the Best Email Marketing Services in the USA? Our Top Email Marketing Agency Is the One You’ve Been Searching For
Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as an internet marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web. Our best email marketing examples have been turned into case studies, so don’t forget to check them out!
Why Choose Blue Corona Over Other Email Marketing Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at our email marketing reviews and hear straight from them why we are the best email marketing company for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Now, let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your email marketing creatives. Some marketing automation companies won’t let you keep your email designs when you leave. Not us.
- You’ll optimize your marketing costs. All your email campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backwards for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated email marketing specialist.
- You get detailed monthly reports (you can actually understand) that connect email marketing performance to your bottom line.
Our Happy Clients
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”
“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”
“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”
“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
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