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Facebook Marketing for Electricians
Over 80% of consumers between 30 – 44 years old expect brands to use Facebook, and 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Facebook marketing is a great way for electricians to engage with your current or potential local customer base. Home-owning adults spend on average between six and seven hours on Facebook per week, and fundamentally, you want to put your brand where your target audience spends its time. You can trust your entire social media presence with us—we specialize in Facebook marketing for electrical contractors, and our methods include:
- Facebook business page optimizations
- Paid ads
- Retargeted ads
- Organic posts
- Content creation
- Social media monitoring
- Review generation and response
We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news. By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including positive reviews, post likes, comments, and shares) that also lead to conversions and a solid ROI.
Ready to get more traffic and customer referrals? Contact us now to get started with your custom social media package.
Facebook Ad Campaigns for Electricians
Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website.
Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your HVAC company
How Much Do Facebook Ads Cost?
The cost of Facebook ads are typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. There are a few main factors that influence the cost of your ads:
- Ad objective
- Ad format
- Bidding type and amount
- Ad quality
- Your industry
- Your ad’s perceived relevance
Only a specially trained paid social media expert will be able to balance all these factors to produce the perfect balance of leads at a reasonable cost.
Facebook Retargeted Ads for Electrical Contractors
Want to know where the money is? Facebook retargeted ads. Retargeted customers are three times more likely to click on an ad than new customers. Why WOULDN’T you retarget ads to them?
You can retarget Facebook ads based on:
- Customer information you have (name, email, etc.)
- Which pages on your website prospects visit
- Which pages they do not visit
- When they visit those pages
Our paid social experts know how to combine remarketing factors to create high-impact lists. For example, we can target people who:
- Visited your website in the past 180 days, but haven’t come back to it in the last 30 days
- Visited your website in the last 24 hours
- Visited certain pages on your website (example: electrical Installations)
- Visited a specific page on your site (example: electrical installations), but not another specific page you wanted them to visit (example: contact us)
Organic Facebook Marketing for Electricians
You need to have some sort of organic componant to your facebook marketing strategy. The problem most electrical contractors run into is creating social content that their target audience engages with. With our organic Facebook marketing, we create one-of-a-kind posting plan that best resonates with your specific market and audience, and that complements an overall content strategy.
We’ve found the best organic posts for electricians include:
- Local electrical safety news updates
- Quick tips on saving energy
- Photos of high-end electrical projects
- How-to videos
- Company culture photos
- Specials, discounts, and deals
Other Types of Social Media Marketing Electricians Should Invest In
When it comes to social media marketing for electricians, your company shouldn’t put all its eggs in one basket. For example, most electricians have a commercial component to their companies. However, Facebook is not the ideal social media platform for commercial social media marketing, LinkedIn is.
We recommend you explore these other social media marketing options:
About Blue Corona
Whether you need help setting up and optimizing your electrician Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help.
Looking to grow your electrical business online? Facebook is a great platform to both create a community for your existing customers and reach more homeowners interested in your electrician services in their area. At Blue Corona, we are experts in Facebook marketing for electrical companies and can help you grow your following and engagement to get more out of the social network for your business.
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