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Digital Marketing for Siding Companies

Increase Sales & Grow Your Business

Marketing is constantly changing, particularly for local businesses. Outdated advertising services like the Yellow Pages have been replaced by websites, Google, social media, and online marketing services.

So how do you, a siding company, increase sales and grow your business in today’s online world? With digital marketing services for siding companies—starting with your website. Your website is arguably your most valuable marketing asset and should serve as a 24/7 online sales representative. Let Blue Corona help your customers find you online.

Blue Corona’s digital marketing services for siding and home exterior companies are proven to:

  • Increase your leads and sales
  • Reduce your marketing costs
  • Differentiate your company online from competitors

Siding companies across the United States are choosing siding marketing services to grow their businesses, including:

Keep reading to learn more about Blue Corona’s digital marketing services for siding companies, or send us a message to schedule a free marketing consultation.

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Digital Marketing for Siding Companies: What It Takes to Increase Leads & Revenue

Digital marketing is not a cookie-cutter strategy. You need a custom siding marketing plan to measurably improve your marketing performance, generate more website traffic and calls, and increase sales for your business.

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1Digital Competitive Analysis

You can’t win the game if you don’t know the score. That’s why before ever signing a contract, you’ll learn exactly how your website and digital presence stacks up against competitors in your market with a comprehensive digital competitive analysis. Our marketing team will dive deep into your siding digital marketing campaigns, including your website, SEO, and PPC. You get actionable insights into how to beat your competitors on the web and increase leads and sales.

2Website Design & Development

After creating a custom siding marketing plan, we’ll work with you to build a custom website that you own. For siding contractors, it’s critical to build not only a search engine-friendly website, but a website that converts more visitors into leads. Implement web design best practices to generate more phone calls, web forms, and web chat leads. This results in more booked appointments, sales, and revenue for your business.

3Search Engine Optimization (SEO)

Search engine optimization, or SEO for short, is the best long-term siding marketing strategy you can invest in. If you don’t rank number one, or even on the first page of Google, for high-demand keywords like “vinyl siding,” “siding installation,” and “siding repair,” you’re losing leads and sales to your competition, guaranteed. Blue Corona’s SEO services for siding contractors will help you rank on the first page of Google and generate more website visitors, leads, and revenue for your business.

4Local SEO & Reputation Management

Word of mouth advertising has been replaced by your company’s online reputation. Today, consumers trust online reviews just as much as a neighbor’s recommendation. When you choose Blue Corona as your provider for siding digital marketing services, you get a team that helps you boost your presence on the internet via local SEO and reputation management. This includes claiming and verifying your online directory listings like Google My Business, the Better Business Bureau, Bing Places, Apple Maps, and more. Your businesses’s name, address, and phone number (NAP information) will be 100% correct, boosting your SEO value and search engine rankings.

5Pay Per Click Marketing (PPC)

Need more leads now? Pay per click advertising (PPC) is a highly scalable lead generation strategy for siding companies. In fact, 75% of people agree that paid ads make it easier to find the information they’re looking for online, and 63% of online searchers say they click on paid ads. Blue Corona is a Google Premier Partner and Microsoft Advertising partner. Our PPC marketers will build, launch, and manage your PPC campaigns using data-driven strategies, and optimize existing ad campaigns for better performance. This generates more website traffic, leads, and sales for your siding company.

6Local Services Ads (Google Guaranteed)

Earn the trust of new customers as a Google Guaranteed siding contractor with Google’s Local Services ads. Customers who search and find you on Google can contact your business directly through the Local Services platform, helping you keep a full schedule of appointments and estimates. Local Services ads for siding companies occupy the most coveted real estate on Google, the very top of the page!

7Email Marketing

Email marketing for siding and home exterior companies is simple, efficient, cost-effective, and read by relevant eyes. As a siding contactor, you’ve built up a database of qualified customers who live in your service areas. Leverage this database and email marketing to build brand awareness, stay top of mind with local homeowners, and turn more customers into repeat buyers.

8Social Media Marketing

An affordable alternative to PPC advertising, social media marketing both increases leads and differentiates your brand from local competitors. Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for siding companies is a smart bet for your business. Does your team handle commercial exterior repairs and maintenance? Try advertising on LinkedIn!

9Customer Service Training & Lead Recovery

At Blue Corona, we offer services to optimize your marketing funnel along every step of your customers’ journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your marketing campaigns.

10Blue Corona Chat

When visitors land on your website they expect to be able to communicate with your business on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for siding companies that responds to customers’ inquiries within three seconds. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.

11Analytics & Ad Tracking

As the leader in home services marketing data and analysis, Blue Corona’s ad tracking and analytics expertise provide you complete transparency into the performance of your siding company’s marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your business.

12Monthly Reports & A Dedicated Team

You’re in the siding business, not necessarily in the marketing business. That’s why when you choose Blue Corona as your siding marketing agency of choice, you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise of marketing. Your account manager will guide you along the journey of growing your business. You’ll also have an entire team of marketing analysts and specialists working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

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15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different from Other Siding Marketing Agencies

At Blue Corona, we let our clients speak for us. Take a look at our Google reviews and hear straight from other local businesses just like you as to why we are the siding company marketing agency with the skills, industry knowledge, and horsepower to grow your business.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some siding company marketing agencies won’t let businesses keep their work when they leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for siding companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, a web designer/developer, and a U.S.-based copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
7595 Rickenbacker Drive
Gaithersburg, MD 20879