It’s difficult to win the game if you don’t know the right score! Use this comprehensive checklist to determine whether you’re marketing measurement and website tracking system is sufficient!
Accurately tracking each of your marketing strategies – including your website – is a critical, yet often overlooked, aspect to running a high-performance company. Blue Corona provides a “do it for me” ad tracking solution specifically designed (and priced) for small to medium sized businesses; however, we’ve created this marketing measurement / website tracking considerations / checklist to help you DIY types:
Do you receive leads via your website?
Make sure you install Google Analytics
Make sure you filter (or remove) yourself from your Analytics data/reports
Make sure you remove any email addresses on your website
Replace email addresses with web contact forms
Enable Google Goal/Conversion tracking in Analytics
Track things like web form submissions, clicks on social media icons, video plays, etc.
Do you receive inquiries via phone?
Make sure you set up call tracking*
Have someone listen to or “tag” your calls too (because not all calls are leads)
Do you use other forms of online advertising?
Make sure you track them in Google Analytics (with special tracking URLs)
Make sure you track the calls coming from other online marketing strategies
Do you use traditional forms of advertising (print, radio, tv, etc.)
Make sure you assign a specific phone number to each advertising campaign
Make sure you use a specific URL or campaign specific landing page
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”