It’s difficult to win the game if you don’t know the right score! Use this comprehensive checklist to determine whether you’re marketing measurement and website tracking system is sufficient!
Accurately tracking each of your marketing strategies – including your website – is a critical, yet often overlooked, aspect to running a high-performance company. Blue Corona provides a “do it for me” ad tracking solution specifically designed (and priced) for small to medium sized businesses; however, we’ve created this marketing measurement / website tracking considerations / checklist to help you DIY types:
Do you receive leads via your website?
Make sure you install Google Analytics
Make sure you filter (or remove) yourself from your Analytics data/reports
Make sure you remove any email addresses on your website
Replace email addresses with web contact forms
Enable Google Goal/Conversion tracking in Analytics
Track things like web form submissions, clicks on social media icons, video plays, etc.
Do you receive inquiries via phone?
Make sure you set up call tracking*
Have someone listen to or “tag” your calls too (because not all calls are leads)
Do you use other forms of online advertising?
Make sure you track them in Google Analytics (with special tracking URLs)
Make sure you track the calls coming from other online marketing strategies
Do you use traditional forms of advertising (print, radio, tv, etc.)
Make sure you assign a specific phone number to each advertising campaign
Make sure you use a specific URL or campaign specific landing page
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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