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- Search Engine Optimization
- Pay Per Click
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Pay Per Click Advertising for HVAC Companies
Want more leads and booked jobs for your HVAC business? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy HVAC companies know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.
If you search Google for a keyword or keyword phrase relevant – “furnace replacement city state” or “AC system installation city state” and you don’t see your website on the first page, you’re choosing to send prospective customers to competing HVAC contractors and companies.
If you’re in the HVAC industry and you’re reviewing pay per click firms, you’ve come to the right place! Blue Corona has a proven track record helping HVAC companies measurably improve their PPC return on investment. We are a Google Premier Partner, a distinction reserved for the top 3% of all Google partners, as well as a Bing Partner.
Our PPC Process for HVAC Companies
Our process for PPC is similar to our approach to HVAC marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2CREATING DATA-DRIVEN ADS
- Researching keywords to find what and how your customers are searching for your services
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
3TRACKING YOUR PPC CAMPAIGN
- Tracking average positions by campaign
- Tracking click-through-rate
- Tracking cost-per-click
- Tracking leads, calls, sales, and revenue by campaign
4MANAGING YOUR PPC CAMPAIGN
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through-rate, and cost-per-click
- And more optimizations for campaign improvement
5SERVICES BEYOND PAID SEARCH CAMPAIGNS
- Landing page optimization
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
- LinkedIn advertising campaigns
- Paid social media marketing campaigns
Benefits of PPC Advertising for HVAC Contractors
Visibility & Revelance
The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many HVAC companies continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising – they’ll pay for things that are otherwise free – like the radio or TV – just to avoid commercials. Online marketing strategies like pay per click advertising, only displays your message or ad to people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “new furnace installation deals Maryland” needs a new furnace!
Highly Controllable & Manageable ROI
Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many HVAC companies make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for HVAC companies in the country and we can say, without question, that the HVAC contractors having the most success marketing their businesses online use both strategies.
Pay per click advertising offers several advantages over SEO:
- PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
- PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
- The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
- The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign
How Blue Corona Helps HVAC Companies with PPC
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many HVAC companies have. PPC platforms like Google AdWords and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many HVAC companies generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a proven pay per click setup and management system specifically designed for HVAC companies.
Unlike other Pay Per Click companies, Blue Corona started as a measurement and tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know whether you get more leads from the keyword phrase, “AC replacement” vs. “new AC system”? If you could determine this, you could reallocate your PPC budget on a continual basis to maximize your results. Well, this is exactly the type of thing our PPC team is able to do for you!
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your HVAC business!
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our HVAC PPC clients:
- A dedicated Account Manager, someone that understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”
“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”
“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”
“Sekas Homes Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work. The Problem Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to...”
“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
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