- What We Do
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HVAC Pay-Per-Click Services (PPC)
Accelerate Lead Growth with PPC Ads and Show Up Every Time Homeowners Search Online
Blue Corona’s pay-per-click (PPC) advertising services put you directly in front of local homeowners who need HVAC services.
We’re not like ordinary ad agencies. Yes, we’re an HVAC PPC agency, but we’re more like a lead-generating, revenue-boosting digital marketing partner.
Leading HVAC companies leverage our PPC services to drive growth as part of an integrated approach to internet marketing.
- Blue Corona has a long, proven record of helping HVAC companies maximize their ROI from pay-per-click campaigns.
- We are a Google Premier Partner, a distinction reserved for the top 3% of all North American Google partners.
- We’re a Microsoft Advertising Partner, too – we expand your search footprint to maximize visibility with homeowners.
- We specialize in full-service digital marketing for HVAC companies –your marketing channels work better together with Blue Corona.
Overview of Our HVAC PPC Services
Our proven, methodical approach to pay-per-click delivers a higher volume of leads at a lower cost per lead.
Our successful HVAC PPC campaigns begin with a well-researched keyword strategy. We leverage our exclusive HVAC industry data – one of the benefits of working with an HVAC PPC agency that has managed hundreds of HVAC pay-per-click campaigns nationwide. We evaluate search volume, competition, historical conversion rates, and other metrics. Our exclusive data and expert analysis provide clear insights about high-performing keywords.
Your PPC strategy begins by defining your account structure–the campaigns and Ad Groups comprising your AdWords account. Keywords are mapped to their corresponding Ad Groups. Your customized PPC strategy also sets budgets, bid strategy, and audience targeting. From top to bottom, your account set-up and campaign structure are optimized for maximum performance.
3PPC Landing Pages
Your dedicated PPC specialists and web developers collaborate to create a PPC landing page experience that converts visitors into leads. For best results, we align your brand message from end to end, from keyword to ad copy to landing page to CTA (call to action). We monitor landing page performance, looking for opportunities to improve pages or adjusting ads to feature more effective landing pages.
With Blue Corona as your HVAC pay-per-click agency, you get a dedicated PPC specialist to manage your campaign from start to finish. Your PPC specialist analyzes campaign performance and makes regular adjustments for continuous performance improvement. We also monitor other local HVAC companies to stay abreast of what competitors in your market are doing.
5A/B Split Testing
We experiment with ad copy, landing pages and promotions to determine which variations deliver the most conversions. We combine this A/B split testing with our exclusive access to HVAC pay-per-click data, which gives us one-of-a-kind insights into the most effective HVAC PPC advertising strategies.
6Conversion Rate Optimization
As part of our PPC management service, we recommend special offers that resonate with homeowners to convert more visitors to leads. We also recommend credibility builders to boost conversion rates. Our data-driven CRO strategies improve return on ad spend (ROAS) and help your PPC budget go further.
7Google Ads & Microsoft Advertising Management
Get more leads by advertising on Google Ads and Microsoft Advertising. Let us set up your Google and Microsoft ad campaigns the right way.
PPC Advertising Drives Growth for HVAC Companies
Traditional HVAC advertising is inefficient – you’re lost in the noise trying to reach a homeowner who doesn’t need your help. PPC puts you front-and-center with local homeowners searching for the services you provide. Now that’s an HVAC advertising strategy that delivers.
Increase Website Traffic
When a furnace fails or an air conditioner needs service, be the website homeowners visit first. Blue Corona’s HVAC PPC campaigns drive qualified traffic to your website fast. Pinpoint targeting means your ads reach the right audience at exactly the right time.
Generate Qualified Leads
Hit your lead generation goals and grow your HVAC business with qualified, transaction-ready leads. PPC is an effective, proven method to reach homeowners who need heating and AC service NOW.
Need to sell more maintenance plans? Book more installation jobs? From big-ticket installs to “bread-and-butter” repair jobs, PPC delivers targeted revenue growth. Your dedicated Blue Corona team builds your HVAC ad campaign around the revenue drivers that matter most to your business.
Optimize Marketing Costs
Think of PPC as the thermostat of HVAC advertising: Need more leads? Turn the dial up. Need to conserve budget? Turn the dial down. We can fine-tune ad spend at the keyword, service line, or geographic level. Blue Control’s precise PPC campaign tune-ups ensure optimal ad spend as your marketing needs evolve from season to season.
Differentiate Your Brand
PPC lets you deliver a message that speaks to the homeowner’s biggest pain point. Our HVAC advertising specialists craft your ad copy to resonate with your audience. We’re an agency that elevates your brand above the noise.
HVAC Company PPC Case Studies
A leading HVAC company needed help setting up and managing Google Ads campaigns. Blue Corona delivered, and within one year the company saw a 1,214% return on ad spend (ROAS). Read more.
Pennsylvania heating and cooling contractor Jack Lehr still had additional capacity during slow seasons. We tested a small PPC campaign in December to answer one question: Could PPC drive supplemental leads without cannibalizing SEO leads? Read more.
Advertising for plumbing, HVAC, and electrical services in a large market can get expensive – FAST. One contractor realized this when three previous agencies produced an unacceptably high cost per lead (CPL). Blue Corona flipped the script, increasing leads and reducing the cost per lead. A huge conversion rate improvement was key. Read more.
How much does PPC cost for HVAC keywords?
Here’s a trap to avoid: Steer clear of agencies that say “The average cost per click for HVAC keywords in Google Ads is between $1 and $2.” With their pricing, that sentence alone would cost you a bunch of money.
First, only a sucker pays the “average” cost per click. The so-called “average” cost per click is designed with one goal: Get you to spend more money. Our approach to campaign management gets you leads at the best cost per click, not the average CPL.
Second, click costs vary dramatically from market to market, depending on the level of competition in the auction. We manage your ad spend to maximize performance in your local market.
Finally, your cost per click may fluctuate depending on your goal. For example, if you want to maximize leads, you may be willing to pay more per click. On the other hand, if you care more about the best possible cost per lead, you might bid lower for clicks. Our PPC specialists are experts at finding the sweet spot based on your lead generation goals and your cost-per-lead tolerance.
What are the best HVAC keywords for PPC?
Phrases like “AC repair near me” or “local HVAC company” have a high search volume, but don’t underestimate the value of super-specific search terms like “ductless AC installer near me” or “AC turning on and off repeatedly.”
Niche keywords often have high conversion rates, shorter sales cycles, and a lower cost per click. Awareness-stage keywords – i.e., those used by a searcher who is aware of an HVAC problem and is researching possible solutions – are great for getting in front of homeowner before they’ve built a list of potential service providers.
Our approach to HVAC keyword targeting will display your ads when local homeowners search for the services you offer, even if it’s a one-of-a-kind a phrase that’s never been typed before.
Do PPC ads work for HVAC contractors?
Yes! The top half of the search results page is dominated by PPC ads for HVAC companies. Google Local Services ads appear on the top and traditional pay-per-click search ads for local HVAC contractors appear underneath. If a PPC campaign isn’t part of your digital marketing mix, you’re conceding that territory to competitors.
What are Google Local Service Ads?
Google Local Service ads are an affordable way for contractors and other local businesses to increase leads and sales from the web. Local Service Ads – sometimes called LSA or GLSA, for short – connect you with homeowners who search on Google for the services you offer. You only pay for the ads if a customer calls you directly through the ad. Blue Corona’s Local Service Ads management service lets you focus on running your business while we focus on making the phone ring.
How do I get the Google Guaranteed badge on my ads?
Your business can become a Google Guaranteed HVAC company and earn a Google badge to give you extra credibility with homeowners. You can apply for the Google Guaranteed program after signing up for Local Services Ads. Google will check your business license, insurance and customer reviews. They’ll also perform a background check of employees (at no cost to you). Blue Corona can help answer your questions about getting the Google Guaranteed badge as an HVAC contractor.
What Makes Blue Corona Different from Other HVAC Pay Per Click Management Companies?
Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our HVAC PPC clients:
- A dedicated Account Manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software because better data drives better results
Our Happy Clients
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...
"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.