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Remodeling PPC (Pay Per Click) Advertising
Want more leads and booked remodeling projects? PPC for remodelers will get you there.
Over 90% of online searchers click on a website on the first page of search results. If you search Google for “remodeler near me” or “home remodels in [your city, your state]” and you don’t see your website on that first page, you’re choosing to send prospective customers to your competitors’ websites.
Work with a pay per click company that understands the remodeling industry and has a proven track record helping remodeling companies measurably increase leads and sales. When you choose us, you get the peace of mind that your PPC ads are being managed by certified Google Ads (formerly Adwords) experts and Bing Ads PPC specialists. Not only that, but you get the special perk of working with a Google Premier Partner—a distinction reserved for the top three percent of North American Google Partner PPC companies.
Our PPC Management Company Is a Bing Partner and a Google Premier Partner, a Distinction Reserved for the Top 3% of North American Google Partners
Whether you’re looking to fine-tune your existing PPC campaign or you’re starting from scratch and need a complete pay per click setup, our specialists are ready to help. Contact us today to get started!
Remodeling PPC Services:
What's Included with Remodeling PPC Services
PPC for remodelers helps you be found in the right place, at the right time, by the right people. We make it happen by including the following in your PPC services:
1 A DIGITAL COMPETITOR ANALYSIS, INCLUDING:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2CREATING DATA-DRIVEN ADS
- Researching keywords to find what and how your customers are searching for your services
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
3TRACKING YOUR PPC CAMPAIGN
- Tracking average positions by campaign
- Tracking click-through-rate
- Tracking cost-per-click
- Tracking leads, calls, sales, and revenue by campaign
4MANAGING YOUR PPC CAMPAIGN
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring click-through-rate and cost-per-click
- And more optimizations for campaign improvement
5PAID SEARCH CAMPAIGNS, INCLUDING:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
Benefits of PPC for Remodelers
PPC Ads are Visible & Relevant
The two biggest benefits of PPC advertising are controlled visibility and relevance.
With traditional advertising, you have little control over who sees your ad or when they see it. With PPC advertising, you can be sure the only people seeing your ads are ones looking for remodeling services or are browsing remodeling content on social media and YouTube.
Remodeling PPC advertising also allows you to stay in front of your target audience through the entire remodeling purchase process—which is typically a long one.
For example, you can grab homeowners’ attention at the very start of their journey by promoting your work via social media PPC ads. Because the majority of the first stages of remodeling planning happen by gathering ideas on social media, getting your remodeling company front and center from the getgo will increase your brand recognition.
Next, keep them interested in the middle of the sales funnel with mid-roll YouTube ads as they’re getting more information about the remodeling process. When the homeowner is finally ready to get started, PPC search ads help make sure your company is at the top of the search results when they type in “best home remodeler near me.”
PPC Ads Are Highly Controllable & Have Manageable ROI
PPC ads are great for remodelers because they can quickly be turned on and off and are easily adjusted. Because PPC ads are so controllable, you can measurably manage and increase ROI. Everything on the web can and should be tracked, and PPC ads are one of the most trackable forms of digital marketing. Because of the data provided, we can identify what’s working and what’s not quickly, allowing us to adjust your campaign and get you the maximum return on your investment.
Since businesses that track and monitor ROI are 72% more likely to have an effective marketing strategy, you can expect an increase in revenue.
Remodeling Pay Per Click Services Our Clients Swear By
- Paid Search Campaigns – Not only do 75% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (Wordstream). Paid search ads target homeowners in the market for a remodel by the keywords they type into the search bar. This makes PPC the best way to grab someone’s attention at the moment they’re looking for remodeling services.
- Social Media Campaigns – The average social media user spends two hours on social media sites each day, and that number goes up when a homeowner is planning a remodel. Since social media is the prime spot for homeowners to get remodeling inspiration, it’s one of the better advertising channels for remodeling contractors.
- Google Ads Management – Google Ads (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in Ads (Google).
- Bing Ads Management – As a Bing Partner, we’re sure you’re going to get the most return for your ad spend.
- YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies which use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.
- Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
- Remarketing – Customers who see retargeted ads are 70% more likely to convert on your website, and remarketing for remodelers is especially important because of the longer purchase cycle. Learn more about remarketing and get started today!
How Blue Corona Helps Remodeling Contractors with PPC
For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many remodeling companies have. PPC platforms like Google Ads and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many kitchen remodeling companies generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a proven pay per click setup and management system specifically designed for kitchen remodeling companies.
Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results—guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example, wouldn’t it be nice to know which keywords generate the best phone leads? We track that and adjust your account settings to emphasize the keywords that produce the best results!
Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with a pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re a remodeling contractor who is new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your remodeling business!
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our remodeling PPC clients:
- A dedicated Account Manager, someone that understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
- Free Analysis