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Increase leads & new customers with SEO for construction companies.
If your website isn’t listed in the top three search results when someone Google’s “construction company” or “construction services in [your city],” you’re losing business to your competitors—guaranteed. About 71% of commercial buyers begin their research with generic Google searches and the average buyer performs 12 online searches before contacting a construction company. Not only that, but 55% of searchers will only click on one of the first three entries of the search results.
Blue Corona can help. Our team of construction SEO experts has extensive experience helping contractors get more qualified website traffic and convert more website visitors into leads and new customers.
If you own a construction company and you’re looking for expert SEO services to help take your construction company to the next level, you’ve come to the right place! Blue Corona is an award-winning contractor SEO company with proven experience in the construction industry. Learn more about how we can help you generate a steady stream of qualified leads from online search below, or contact us now to get started with an audit!
Construction SEO: What It Takes to Increase Leads and New Clients
Our process for construction SEO is similar to our approach to marketing for construction companies in general: TRACK > TEST > TWEAK > REPEAT. We get you the highest return on your investment by following the process below:
1PERFORMING A COMPETITIVE DIGITAL ANALYSIS
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors using our proprietary data tracking software
- Perform SEO keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
2OPTIMIZING WEBSITE CONTENT AND CODE
- Install advanced Google Analytics and call tracking
- Make your company’s website fast, secure (optional but recommended), and mobile friendly
- Edit your website’s code and structure to be in-line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
3CREATING NEW WEBSITE CONTENT AND CREATIVES
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like infographics & videos
- Optimize and create content for voice search and digital assistants
4OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company’s Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
5MEASUREMENT AND ANALYTICS REPORTING
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what’s coming next
- Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
- And more
6TRACKING AND TWEAKING YOUR SEO CAMPAIGN
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Monitor keyword and search trends in your industry
- Continually optimize and pivot your campaign for better performance over time
Why SEO Is the Best Construction Marketing Strategy
Each month, consumers in the U.S. perform almost 350,000 online searches for construction companies.
Considering more than 90% of searchers click on the first page of the search results, if your construction company isn’t on the first page for your target keywords, you’re losing business—guaranteed.
The solution is to optimize your website so search engines can easily read and understand your content.
What Is SEO?
Google and other search engines crawl pages on the web, indexing and categorizing them in what would be the universe’s biggest library. When you search for something online, you’re putting in a request to the library. Google uses machine learning and artificial intelligence to decipher your search term and produce web pages with the information you’re looking for.
However, search crawlers speak a different language than we do—HTML. So, they need some extra help to determine what a web page is about so they can correctly index it.
By optimizing your website for search, you’re using specific tactics—like adding in extra bits of code and structuring your website a specific way—that act like subtitles and make it easier for crawlers to understand, categorize, and index each web page.
SEO is arguably the most reliable and profitable digital marketing tactic. But, before you ditch all your other advertising methods, understand that SEO is a lot like the stock market. You pick stocks—your keywords—based on information available at the time. Then, you wait for the returns, occasionally tweaking your strategy.
Like the stock market, results fluctuate—often due to factors like seasonal or yearly consumer behavior, Google algorithm tweaks, and advances in digital technology.
What It Takes To Outrank Your Competitors in Search Engines
If you want to outrank your competitors in search engines, you need to accomplish three things: First, your website code needs to be easy for search engines to find, read, index, and rank. Second, your onsite content (copy/text) must establish your company as an authority in the construction industry. And third, your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
To accomplish that, our SEO specialists focus on:
- Website security (HTTPS vs. HTTP)
- Website mobile-friendliness
- Schema markup
- Webpage content quality
- Webpage content length
- Page speed
- Social signals
- Quality backlinks
- Optimized images
- User experience
If you’re like most contractors, you probably get 20 emails a day promising to do the things above. Like most things in life, if it sounds too good to be true, it typically is (after all—think about what your competitors promise your clients!)!
We specialize in SEO for construction companies, which means we know more about construction SEO than virtually any other digital marketing company!
SEO for Construction Companies: Our Process in More Detail
Step 1: Comprehensive Website Tracking & COnstruction SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every marketing service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first evaluate your marketing the same way a great accountant would review your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you do not see increases in sales, revenue, and profit from organic searches (for terms other than your company name!).
SEO is a zero-sum game, which means that for your website to move higher up in the organic search results, you must leapfrog construction websites that are currently perceived to be better optimized than your site. One of the most common questions contractors ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other construction companies in your area.
A typical construction SEO audit includes:
- A business intake so that our account managers see your business from the owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has—it’s the only SEO software specially designed for the contracting industry!)
- Keyword research to identify the best keywords for construction
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online—linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational, Technical SEO Improvements to Your Construction Website
Armed with the data derived from the SEO audit, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit and assessment process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your site speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Content Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
If you hate creating website copy, you’re not alone—Blue Corona has professional U.S.-based copywriters who specialize in creating unique, original, relevant and authoritative content specifically for the construction industry.
Step 4: Optimization of Offsite Factors and Local SEO
The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.
Most homeowners and commercial buyers want a construction company that’s local to the area. When consumers make geographically related searches like “construction companies near me” or “construction company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.
OTHER OFFSITE FACTORS
A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!
Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Ready to rank #1 on Google? It’s time to contact us about construction SEO services
Learn more about how Blue Corona can help your construction company grow with SEO! Contact us today!
What is SEO?
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
What’s included in SEO services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
How much do SEO services cost?
Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
How long does SEO take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How does Blue Corona track SEO success?
If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.
Is Blue Corona a certified Google Partner?
What Makes Blue Corona Different than Other Construction SEO Companies
At Blue Corona, we try and let our clients speak for us. Take a look at our search engine optimization reviews and hear straight from them why we are the best SEO company for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some SEO companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backward for you. SEO is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
Our Happy Clients
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...
"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.