Use content marketing to improve your organic search visibility, drive traffic to your website, and establish your company as THE authority in your industry to convert more web visits into leads and sales.
Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer has a library of information at their fingertips—easily accessible from their laptop or smartphone. The future of marketing is creating content that is genuine value to your prospects. You want to create content that helps them make better decisions and that establishes your company as THE authority in the process. Do it right and you’ll find your website magically appearing on the first page of Google for relevant keyword searches. Your prospects will market and build your business for you by sharing your content with others. Content marketing is arguably the most cost-effective way to grow your business and build your brand.
But it’s not enough to just create and publish lackluster content. As David Meerman-Scott says, “on the web, you are what you publish.” As part of a larger inbound marketing strategy, your content—whether it be blogs, videos, case studies, etc.—needs to attract and engage your audience, while establishing you and your company as an authority in your industry. Let Blue Corona help you transform the way you advertise and market your business. From supplementing your in-house marketing department to serving as your Chief Content Officer, we do it all.
Blue Corona’s Content Marketing Process
Content marketing includes creating and promoting content including:
Social media updates
Unfortunately, not every business owner or marketing department has the capacity to crank out the quantity and caliber of content it takes to execute a proper content marketing strategy. And on top of that, a successful content marketing strategy includes much more than just creating a lot of content.
Before you even draft your first blog post, a successful content marketing strategy will begin with establishing baseline data for your website so you can track exactly what types of content are successfully driving the right kind of traffic to your website. Next, your content needs to be smartly shaped around the keywords and keyphrases that your target audience is using to find your services and information. Finally, this content should be cross-promoted on all aspects of your web presence.
At Blue Corona, we handle all aspects of your content marketing for you, including establishing baseline data, content drafting, publishing, cross promoting, and tracking. If you don’t have the time to dedicate to content creation, don’t trust your writing skills, or don’t understand how to properly market your content online, let Blue Corona help.
What can I gain from content marketing?
For starters, content marketing allows you to boost the number of pages you have on your website—letting you target more keywords. By targeting more keywords, you can rank for more keywords. Since 90 percent of search engines users never even surf past the first page of search results, ranking for a large number of keywords is critical for getting organic search traffic to your website.
Second, creating great, relevant content will encourage people to link to your website. Marketers sometimes call this creating “linkbait.” Having high quality links from other online sources to your website will help search engines view you as an authority—allowing you to place higher in search engine results than equally relevant content.
Third, content marketing is a less expensive and more effective means of attracting your target audience than more traditional forms of marketing. Traditional forms of advertising like TV commercials, print advertisements, and Web ads interrupt what your audience is doing (watching a TV show, reading a magazine, surfing the web, etc.). And most people have learned to largely ignore this type of advertising. With content marketing, your audience is already actively seeking information or services through a web search. Rather than interrupting them, you are giving them exactly what they want, when they want it.
Finally, in addition to driving traffic to your website, content marketing also gives you the ability to establish yourself as an authority in your industry. This builds better customer loyalty, which can translate to repeat business and referrals.
Learn More About Content Marketing
Although almost any type of business can benefit from content marketing, Blue Corona specializes in content marketing services for home service businesses such as bathroom remodelers, contractors, HVAC companies, kitchen remodelers, landscapers, plumbers, roofing companies, and more.
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him that the money we have been spending is paying off. ”