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Content Marketing Services
Tell your story & attract more customers with sales-driving content marketing strategies
Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer has a library of information at their fingertips—easily accessible from their laptop or smartphone. Consider these statistics:
- Small businesses with blogs get 126% more lead growth than small businesses without
- 82% of consumers feel more positive about a company after reading custom content
- Content marketing generates over three times as many leads as outbound marketing and costs 62% less
The future of marketing is creating content that is genuinely valuable to your prospects. You want to create content that helps them make better decisions and that establishes your company as THE authority in the process. Do it right and you’ll find your website magically appearing on the first page of Google for relevant keyword searches.
Your prospects will market and build your business for you by sharing your content with others. Content marketing is arguably the most cost-effective way to grow your business and build your brand.
See how we do it below! Want to learn more about content marketing or digital marketing services in general? Head over to our content marketing blog and see what the best examples of content marketing look like.
What Is a Content Marketing Agency and What's Included In Our Content Marketing Services?
Content marketing companies like Blue Corona create, distribute, and monitor online content like blogs, ebooks, infographics, videos, and others. The results include increased website traffic, brand awareness, and online leads. We do this by following the process below:
1CONTENT MARKETING STRATEGY DEVELOPMENT
First, we’ll complete a competitive content marketing analysis to see how your current website content stacks up against your top three competitors. We then identify the top content keywords in your market area and industry. We can then create a content marketing strategy to help you increase sales and differentiate your brand.
2CONTENT AUDIENCE DEEP-DIVE
Different audiences prefer to consume different types of content, so our next step is to perform a deep-dive into your audience to discover what type of content they prefer. After we know who your audience is, we can start to craft remarkable content they’ll love to engage with.
The third step is to roll up our sleeves and get to work. We’ll publish targeted, well-written website content optimized for search engines. This includes:
- Improvements on existing pages
- Site health and technical structure monitoring and optimizations
- Infographics and visual content
- Email newsletters
- Social posts
- And more!
Having amazing content won’t do your company any good unless prospects can find and engage with it. Every piece of content we create for you will be optimized for search engines so it will be found for related search terms. We also recommend combining your content marketing services with email marketing and social media so it takes up as much online real estate as possible.
5CONTENT MEASUREMENT AND ANALYTICS REPORTING
We provide you with content that drives results, and we do that by tracking and measuring its performance over time. You’ll get easy-to-understand monthly reports on the status and results of all your content campaigns and how they’re affecting your bottom line and branding efforts.
6CAMPAIGN OPTIMIZATION & ADJUSTMENT
The final step is to take the results and tracking data and use it to tweak your campaigns. With each report, we’ll learn something new about how your audience is receiving your content and then make adjustments to improve visibility. The end result is a continual wheel of sales-driving content that will improve both your brand visibility and the overall effectiveness of your marketing campaigns.
It’s not enough to just create and publish lackluster content. As David Meerman-Scott says, “on the web, you are what you publish.” As part of a larger inbound marketing strategy, your content—whether it be blogs, videos, case studies, etc.—needs to attract and engage your audience, while establishing you and your company as an authority in your industry. Let Blue Corona help you transform the way you advertise and market your business. As a premier content marketing service provider, we do it all—from supplementing your in-house marketing department to serving as your Chief Content Officer.
Blue Corona’s Content Marketing Process
Unfortunately, not every business owner or marketing department can crank out the quantity and caliber of content it takes to execute a proper content marketing strategy. And on top of that, a successful content marketing strategy includes much more than just creating a lot of content. Our content marketing services list includes:
- Guest blogs
- Social media updates
- Press releases
- E-mail newsletters
- White papers
- And more
Before you even draft your first blog post, a successful content marketing strategy will begin with establishing baseline data for your website so you can track exactly what types of content are successfully driving the right kind of traffic to your website. Next, your content needs to be smartly shaped around the keywords and key phrases that your target audience is using to find your services and information. Finally, this content should be cross-promoted on all aspects of your web presence.
At Blue Corona, we handle all aspects of your content marketing for you, including establishing baseline data, content drafting, publishing, cross-promoting, and tracking. If you don’t have the time to dedicate to content creation, don’t trust your writing skills, or don’t understand how to properly market your content online, let Blue Corona help.
Benefits of content marketing services
For starters, content marketing allows you to boost the number of pages you have on your website—letting you target more keywords. By targeting more keywords, you can rank for more keywords. Since 95% of search engines users never even surf past the first page of search results, ranking for a large number of keywords is critical for getting organic search traffic to your website.
Second, creating great, relevant content will encourage people to link to your website. Marketers sometimes call this creating “link bait.” Having high-quality links from other online sources to your website will help search engines view you as an authority—allowing you to place higher in search engine results than equally relevant content.
Third, content marketing is a less expensive and more effective means of attracting your target audience than more traditional forms of marketing. Traditional forms of advertising like TV commercials, print advertisements, and Web ads interrupt what your audience is doing (watching a TV show, reading a magazine, surfing the web, etc.). And most people have learned to largely ignore this type of advertising. With content marketing, your audience is already actively seeking information or services through a web search. Rather than interrupting them, you are giving them exactly what they want, when they want it.
Finally, in addition to driving traffic to your website, content marketing also gives you the ability to establish yourself as an authority in your industry. This builds better customer loyalty, which can translate to repeat business and referrals.
Learn More About Our Content Marketing Company and the Services Our Agency Provides
Although almost any type of business can benefit from content marketing, Blue Corona specializes in content marketing services for home service businesses such as bathroom remodelers, contractors, HVAC companies, kitchen remodelers, landscapers, plumbers, roofing companies, and more.
If you’re interested in learning more about our content marketing services, call 800-696-4690 contact Blue Corona today!
What is SEO?
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
What’s included in SEO services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
How much do SEO services cost?
Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
How long does SEO take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How does Blue Corona track SEO success?
If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.
Is Blue Corona a certified Google Partner?
Why Select Blue Corona Over Other Content Marketing Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at our content marketing reviews and hear straight from them why we are the best content marketing agency for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backward for you. Content marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line.
Our Happy Clients
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
See the businesses we work with
- Industries we serve
- Client success around the country
- Architects and custom builders
- Bathroom remodelers
- Enterprise accounts
- Financial services
- Fire protection
- Flooring companies
- HVAC companies
- Kitchen remodelers
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