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Conversion Rate Optimization
Have you ever wondered why more of your website visitors don’t contact you for service? Almost every business with a website—no matter how small—has some website traffic. Before you spend another penny on advertising to get more website traffic, doesn’t it make sense to maximize your website’s ability to convert visitors into leads and sales? Of course it does! Improving your website’s visit-to-lead conversion rate by just a few percentage points can have a huge impact on future leads and dramatically increase the value of each new website visitor.
How is your website converting visitors? If you’re not sure or if the answer is “not very well,” you’ve come to the right place. Learn more about conversion rate optimization below, or get started by contacting us now!
Why Visit-to-Lead Conversion Rate Matters
Your website’s visit-to-lead conversion rate is one of the most versatile and important metrics in online marketing. It is crucial for all sorts of marketing decisions—from how much to invest in various online marketing strategies like PPC and SEO to determining the effectiveness of traditional campaigns such as radio and TV advertising. You can’t intelligently answer a question like, ” should I spend more money on web traffic?” or “what’s the most I can afford to pay per click?” unless you know exactly what percentage of your web visitors turn into leads.
Tips to Increase Your Website’s Conversion Rate:
Want to increase your website’s conversion rate? Apply these tips:
- Use plenty of calls-to-action
- Make sure your contact info and CTAs are front and center
- Include as few form fields as possible
- Use more actionable language
- Add confidence-builders like testimonials and awards
- Split-test CTAs, buttons, and forms
- Use high-quality images and videos
- Speed up your website
Those are just the tip of the iceberg! Our professionals have a library of tips we can share with you.
Meet the Conversion Rate Optimization Experts
Your website is not a brochure; it’s a sales rep with a built-in sales funnel. Your site must be managed exactly the same way you’d manage a sales rep. The process goes: TRACK, TEST, TWEAK, REPEAT. Our conversion rate optimization team uses tracking tools to see exactly how your website performs today.
Specifically, we’ll show you how many people hit your site each day; where they come from; the pages they visit; and why they leave without contacting you first! This step typically takes about a month (less if you have more website visitors).
After baseline data is collected, our conversion rate experts will implement tests to improve your visit-to-lead conversion rates and our success rate is exceptional. We’ve helped companies from a variety of industries double, triple and even quadruple their website conversion rates.
Get More Leads and Sales from Less
If you want to get more business from your website, you’ve got to know exactly how many of your website visitors become leads and sales. Failing to accurately track your website leaves open the (strong) possibility that you’re spending money to send qualified visitors to a website that doesn’t effectively convert them into leads. That’s like paying money to send leads to a sales rep that can’t close. It makes no sense. Your website’s visit-to-lead conversion rate is one of the most important online marketing metrics available, and virtually no one is accurately tracking it. Savvy business owners can get an enormous leg up on the competition by accurately tracking this number, making smarter marketing decisions based on it, and putting in place plans to continually monitor it and improve it. However, the window of opportunity is rapidly closing!
Increase Leads and Sales with our Conversion Rate Optimization Agency
If you want to accurately track the number of website visitors that convert into leads, you need to two things – a properly setup and configured website analytics platform such as Google Analytics, and a call tracking service with dynamic number replacement like that offered by Blue Corona.
Don’t waste your limited advertising budget sending visitors to a website that can’t close! Contact the conversion rate optimization experts at Blue Corona today for a free consultation and evaluation.
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