Your customers are searching for your products and services from their smartphones and tablets. Will they find you or your competitors? A responsive website can make all the difference!
Is Your Website Ready for Mobile?
Try this little experiment – take out your phone and pull up your website. Look at the image of the iPhone on the top of this page. Are you seeing something similar on your phone? Can you read your site’s text and quickly find your company’s phone number? Are you still waiting for your site to load?
In 2014, mobile search officially eclipsed desktop search—meaning that more people than ever are searching for your products or services online from their mobile devices. In addition, search engines like Google rank mobile-friendly websites higher in search engine results than non-mobile website. To put it simply, not having a mobile-friendly website is basically giving that traffic and leads to your competitors.
Have you ever found yourself on a website that doesn’t display well on your tiny phone screen? A website where you have to zoom and pinch to read small text and clumsily click tiny buttons with what feel like giant sausage-like fingers?
Optimized for mobile simply means that your website’s content and assets are accessible, legible, and usable to visitors across all devices.
Most companies take one of the two routes to optimize their sites for mobile:
Create a custom mobile site – Typically, this version is hosted on a separate domain such as m.bluecorona.com. Mobile-specific sites offer several advantages. They’re inexpensive to build. They’re typically very fast, and the content can be customized for the difference in user intent between people visiting your site from a desktop vs. a mobile device. The drawbacks of having a mobile-specific site are that, while they’re inexpensive to initially build, they’re more expensive to maintain.
Use a responsive website design – Unlike a mobile-specific website, responsive sites do not utilize a separate URL. With a responsive site, you’re showing the same HTML code to all visitors, but adjusting the styling of various assets to better display on different types of devices. In a way, the opposite of creating a mobile specific website. Responsive websites are more expensive to create initially, but far less expensive to maintain over the long-run. If not properly—and heavily optimized—they also tend to be slow.
Depending on your business, there are benefits to using either of the two options.
The Benefits of a Responsive Website
Google has officially stated that they prefer responsive websites.
You only have to manage one website when it’s responsive, as opposed to having to manage both a desktop version and a mobile version.
You won’t have to worry about duplicate content, faulty redirects, or other common usability errors that separate mobile websites create.
Responsive websites offer the best usability for your visitors, as it’s compatible to all users on all devices.
Our Responsive Website Design Services
While there are many benefits to responsive websites, you can’t just throw your website in a responsive-friendly framework. When Disney launched their responsive site back in 2012, they failed to optimize their games for smart phones, despite leaving them in a prominent position on their mobile-sized site. This left a lot of dead-weight pages that only frustrated users.
Users expect different things from content on different devices, and you have to account with that in your responsive website design. This requires revisiting your information architecture and understanding your users. This isn’t impossible, but it does require planning and strategy. We can help.
Blue Corona specializes in designing responsive websites and landing pages that are not only beautiful, but also rank well in search results and help achieve your business goals: increased traffic, leads, and sales. Check out our website design portfolio!
When you sign up for our responsive website design services, we can handle all aspects of your website design, from hosting to design to copywriting, SEO, and more.
Let us turn your website into a fully responsive sales and marketing tool! Fill out a form today or give us a call!
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom. ”