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Category Archives: Conversion Rate Optimization

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Betsy McLeod Digital Content Manager
September 19, 2019

By now, you're heard about chatbots. I know, because over the past few months calls and questions keep coming…

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Betsy McLeod Digital Content Manager
September 10, 2019

5 Inbound Phone Sales Tips and Techniques Proven to Work When it comes to closing sales over the phone,…

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Betsy McLeod Digital Content Manager
March 2, 2019

Off the top of your head, what's your website’s current visit-to-lead conversion rate? If you don't know, you're not…

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Hannah Nelson Organic Team Lead
September 29, 2016

Conversion rate testing has been a hot topic in the industry—and why wouldn’t it be? With the idea of…

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Blue Corona Editorial Board
November 30, 2015

You get four seconds to convince me to read your website’s landing page. They’re gone now. Am I persuaded…

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Ben Landers President & CEO
October 6, 2015

Without a doubt, every small to medium home service business could use more leads. More leads results in the…

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Blue Corona Editorial Board
October 5, 2015

You go to a webpage to browse through a company’s products or services, only to be inconvenienced by a…

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Ben Landers President & CEO
April 28, 2015

If you want more website leads, you've got two options: advertising and marketing to get more visitors to your…

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Betsy McLeod Digital Content Manager
December 24, 2014

Gone are the days of Mad Men and traditional marketing and advertising. No more liquor cabinets in the break…

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Blue Corona Editorial Board
December 10, 2014

Should you include pricing on your website? Most small business and service websites don’t. However, the prevailing wisdom is…

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Blue Corona Editorial Board
November 12, 2014

You’ve done it. You’ve gotten someone to visit your website. That’s half the battle. But where will they go…

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Blue Corona Editorial Board
November 9, 2014

If there’s one thing we want you to take away from our fine selection of Blue Corona blog posts,…

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Blue Corona Editorial Board
November 4, 2014

At some point in your life, I’m almost certain you’ve had to maintain a long distance relationship. I currently…

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Blue Corona Editorial Board
September 2, 2014

Blue Corona is offering FREE website analyses! Could your website benefit from inbound marketing and SEO? Most likely! Blue…

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Blue Corona Editorial Board
July 29, 2014

Website contact forms play a pretty important role when you're trying to generate leads from your website. It’s the…

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Blue Corona Editorial Board
March 6, 2014

If you own a home service business (HVAC, plumbing, etc.), your phone leads are likely to highly outnumber your…

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Tyler Yost Marketing Specialist
January 21, 2014

At this point in the great game of online marketing, I hope you know your baseline visit-to-lead conversion rate.…

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Blue Corona Editorial Board
December 19, 2013

Far too many companies investing in search engine optimization focus on the wrong metrics to measure SEO success. For…

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Blue Corona Editorial Board
November 22, 2013

Keeping people on your website is hard! Users will often leave a site within 10 seconds if it doesn’t…

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Blue Corona Editorial Board
November 5, 2013

At Blue Corona, we always recommend using Web forms as opposed to email addresses on our clients’ websites. First…

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Blue Corona Editorial Board
September 27, 2013

I get far too excited when I’m working on Blue Corona’s website and the little “Did you find what…

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Blue Corona Editorial Board
July 17, 2013

As someone who doesn’t know how to use the post office and gets easily frustrated with automated phone systems,…

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