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As a business owner, it’s likely you made digital marketing goals for your company this year. Similar to a New Year’s resolution, you aim to set high goals and achieve all of them! But let’s be honest—how often do we really keep those resolutions? Why do we abandon our goals so quickly?
I’ll let you in on a secret—the companies that successfully execute their goals use a similar playbook and discipline themselves to stick to it with the right habits. So, what is this playbook? And how can you implement the right habits to see your goals through? Allow me to fill you in.
The Importance of Execution
It doesn’t matter how great your strategy is—if you aren’t able to put your plan into action, there’s no way you’ll see the results you were hoping for. In fact, strategy implementation can be one of the biggest challenges a small business faces. The way I see it, the heart of your strategy isn’t the plan itself—it’s the execution.
I can offer you some awesome marketing strategies, but let’s face it: unless those strategies are acted upon, nothing will happen. That why I’m going to make you a new plan—a plan that will help you follow through on your business goals.
Here are five things you need to practice in order to get the execution down pat.
1. Your Business Needs to be Findable
Let’s start at the beginning: you need to be easily found online. After all, how can a potential customer call you if they can’t even find you? The first place in which you need to be findable is where these potential customers typically look for businesses: Google. After all, Google drives 90% of global organic search traffic—and if that’s not reason enough, people use search engines to find an answer—and your services just might be the answer if you pop up.
Not sure how to determine whether or not you’re “findable?” Try this trick: plug your top keywords and service areas into Google. If you notice you’re not on the first page for any of them, don’t worry. This gives you a great opportunity to focus more effort on SEO or PPC. No matter what you end up trying, consistency is of the upmost importance. Check your rankings at least monthly—if you need help doing this, drop us a line.
2. Accessibility Is Key
When you go to a business’ website, you want to be able to easily navigate the site, load pages quickly, and find a clear call to action in case you want to call the company for services. In other words, user experience is important—arguably one of the most important parts of your online presence. After all, if users aren’t able to easily use your site, they’ll move on to another company.
Here are just a few questions you can ask yourself when determining whether your site is user friendly:
- Is your site mobile friendly?
- What is your site speed?
- Is your website secure?
- Is the font on your website easy to read?
Once you can confidently say yes to those questions, make sure you keep up to date with Google’s recommendations for a user-friendly site.
3. Be Informative
Once you know your site is easily findable and boasts great user experience, it’s time to ensure the information your potential customers find is helpful. Do you have a page for each of your services? Are you targeting the right service areas? Do you blog at least monthly? If you don’t do any of this, don’t worry—you’re not alone. We’ve worked with a lot of small business owners who didn’t know the importance of consistently uploading relevant, quality content.
I recommend you add pages and blogs that target your top keywords and service areas to your site a few times a month. Whether you make it a task in your calendar to blog bi-weekly or you hire a digital marketing agency to handle it for you, adding content to your site will only help your digital strategy.
4. Establish Trust
Now you need to establish authority by clearly communicating who your company is. Think about it—when you’re thinking about hiring a company, isn’t it comforting to see a list of their awards and accreditations? Perhaps you take a moment to look at the “meet the team” page to put a face to the business. These small touches can help separate your company from the rest and ultimately create a trustworthy digital presence for your business.
5. Stay in Touch with Your Customers
I’ve been preaching consistency in this blog post—and this last tip might be where consistency is the most important! After you’ve provided services to a customer, how can you make sure you stay in touch with them throughout the year?
Make communication with your customers a priority this year by sending an email newsletter. Whether you send it weekly, monthly, or even quarterly, your customers will simply have to check their inbox to be reminded of you—it’s that easy.
It’s Go Time!
And there you have it—you’ve made the strategy, and now you know how to make it happen. Of course, if this seems like a lot, give Blue Corona a call. We LOVE helping business owners both implement and execute a smart digital marketing strategy (and it’s always fun to see the exciting growth and victories that come along with it).
Fill out a contact form today and we can talk about the best execution plan for the next year. Until then, happy 2017!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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