Local Services Ads Management for Home Service Franchises

Grow Franchisor Revenue & Brand Awareness With Local Services Advertising

Home service franchise brands are turning to Local Services advertising to connect with more customers in their markets. Found at the very top of Google search results, Local Services ads are the number one way to:
  • Maximize brand visibility at the top of Google search results
  • Build trust with consumers with a Google Guaranteed badge
  • Generate qualified leads within your specific markets
  • Get your money back for unqualified leads

At Blue Corona, we specialize in franchise marketing services for home service brands. We’ve worked with service organizations big and small, from nationally recognized moving companies to HVAC companies, plumbers, and more. We’ll help your franchisors generate verified local leads and boost your brand’s online presence without taking time out of your owners’ busy schedules.

Want to become a Google Guaranteed home services franchise brand? Looking for proven ways to affordably grow revenues across multiple locations? Contact us to learn more about our Local Services ad management for home service franchises!

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Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Local Services Ads Management for Franchises: What’s Included

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish for franchisors and franchisees.

Google doesn’t hand out badges to just any home services franchise. There’s a rigorous application process to earn the coveted Google Guaranteed badge. The Blue Corona team will guide you through the application process, required licenses, background checks, and insurance required to earn your badge for every location in your franchise network.
Not sure how to set up a profile that will attract customers to each of your brand's locations? We do! Build a profile that showcases your most important home services when users click on your ads. We’ll even add unique value propositions to your profile to make your brand stand out from the competition.
Whatever your home services franchise specializes in, the experts at Blue Corona will work with your team to identify the services for which you want to be found online. We’ll help you set up ad campaigns to showcase your expertise and launch them for maximum visibility.
Local Services ads aren’t something you launch and forget. They require constant maintenance for optimal lead generation. The Blue Corona team will provide ongoing management of your ads, including your locations' Local Services bid strategy and ad optimization for better performance and more calls from qualified leads.
To optimize your Local Services advertising, you need access to transparent data. Ensure your Local Services ads are performing their best with cost per lead reporting and revenue attribution services from Blue Corona. See how your ads are performing and maximize your marketing ROI across every location.
Once your franchisors and their team earn a Google Guaranteed badge, you can dispute Local Services leads that aren’t qualified. After all, why pay for leads that can't turn into revenue? Blue Corona has a team of Local Services specialists who can dispute the cost of a lead on your behalf. We work directly with Google so your franchisors don't have to. You get refunds for Local Services leads that don’t benefit your business to save money on marketing costs.

What’s the Difference Between Local Services Ads and Pay Per Click Advertising?

Local Services ads differ from pay per click (PPC) advertising in three distinct ways:

1. Pay Per Lead vs. Pay Per Click

Local Services ads are a type of pay per lead advertising. That means you only pay when a qualified lead contacts your home services franchise. PPC ads are pay per click. That means that you pay whenever a user clicks on your ad, whether you get a lead or not.

2. Google Guarantee Badge vs. No Google Guaranteed Badge

Home service franchises investing in Local Services ads are awarded a Google Guaranteed badge. The Google Guaranteed badge means your brands are a verified business that has passed Google’s intensive application process. It also qualifies your business for refunds for unsatisfied customers who booked using Google’s Local Services. PPC campaigns alone don’t off the Google Guaranteed badge or any benefits that come along with it.

3. Lead Dispute vS. No Lead Dispute

Local Services gives franchisors the ability to dispute the cost of unqualified leads. That means if a customer contacts your business looking for services you don’t offer, lives outside of your service areas, or is unqualified for any reason, you could qualify for a refund. Since PPC campaigns are pay per click and not pay per lead, you’re not eligible to dispute or get refunds for bad leads. You can’t dispute a click!

Local Services Ads Ranking Factors

Much like SEO for home service franchises , Local Services ads use ranking factors to determine which brands rank higher than others. Google ranks Local Services ads based on four factors:

  1. Number of reviews and average rating – The more reviews and your higher rating online, the higher your ads will rank in the search results.
  2. Responsiveness – If you ignore leads generated from Local Services ads, Google will punish you by dropping your ads lower in the search results. Answer those calls.
  3. Proximity to searchers – Local Services users are looking for local businesses. The closer your business is to the searchers according to your Google My Business listing, the higher your ads will rank in the results.
  4. Maximum bid – The more you’re willing to spend for each qualified lead, the higher you’ll rank in the search results. Outbid competing home services franchises to stay at the top of the results.
When you work with Blue Corona for your Local Services ads, you won’t have to worry about managing the four ranking factors (or any new factors introduced in the future). Our team will manage all aspects of your Local Services campaigns so you rank at the top of the search results and generate more qualified local leads.

The Marketing Leader for Home Services Franchises

If you’re looking for more qualified, local leads, you’re in the right place. Blue Corona is an industry leader in Local Services ads for home services franchises. We’ll work with you to create a personalized strategy to cost-effectively boost your online visibility. Ultimately we help your franchisors accomplish three core goals:
  • Increase leads and sales
  • Optimize marketing costs
  • Differentiate their brands online

Contact us to start generating qualified leads from Local Services ads!

Case Study

24:1 ROI from Google Local Services Ads

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Why Select Blue Corona Over Other Local Services Ad Management Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.
// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience