Local Services Ads Management for Home Service Franchises
Grow Franchisor Revenue & Brand Awareness With Local Services Advertising
- Maximize brand visibility at the top of Google search results
- Build trust with consumers with a Google Guaranteed badge
- Generate qualified leads within your specific markets
- Get your money back for unqualified leads
At Blue Corona, we specialize in franchise marketing services for home service brands. We’ve worked with service organizations big and small, from nationally recognized moving companies to HVAC companies, plumbers, and more. We’ll help your franchisors generate verified local leads and boost your brand’s online presence without taking time out of your owners’ busy schedules.
Want to become a Google Guaranteed home services franchise brand? Looking for proven ways to affordably grow revenues across multiple locations? Contact us to learn more about our Local Services ad management for home service franchises!
Lead Capture - Free PPC Analysis
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Local Services Ads Management for Franchises: What’s Included
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish for franchisors and franchisees.
Program Application & Google Guaranteed Badge
Profile Setup
Ad Setup & Campaign Launch
Ad Bidding & Ongoing Management
Advertising Tracking & Reporting
Lead Dispute
What’s the Difference Between Local Services Ads and Pay Per Click Advertising?
1. Pay Per Lead vs. Pay Per Click
2. Google Guarantee Badge vs. No Google Guaranteed Badge
3. Lead Dispute vS. No Lead Dispute
Local Services Ads Ranking Factors
Much like SEO for home service franchises , Local Services ads use ranking factors to determine which brands rank higher than others. Google ranks Local Services ads based on four factors:
- Number of reviews and average rating – The more reviews and your higher rating online, the higher your ads will rank in the search results.
- Responsiveness – If you ignore leads generated from Local Services ads, Google will punish you by dropping your ads lower in the search results. Answer those calls.
- Proximity to searchers – Local Services users are looking for local businesses. The closer your business is to the searchers according to your Google My Business listing, the higher your ads will rank in the results.
- Maximum bid – The more you’re willing to spend for each qualified lead, the higher you’ll rank in the search results. Outbid competing home services franchises to stay at the top of the results.
The Marketing Leader for Home Services Franchises
- Increase leads and sales
- Optimize marketing costs
- Differentiate their brands online
Contact us to start generating qualified leads from Local Services ads!
Case Study
24:1 ROI from Google Local Services Ads
Download – SEO Case Study Form
Why Select Blue Corona Over Other Local Services Ad Management Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.
// Testimonials
See What Our Clients Are Saying
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."