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Local Services Ads Management for Home Service Franchises

Grow Franchisor Revenue & Brand Awareness With Local Services Advertising

Screenshot of Local Services ads for pest control companies

Home service franchise brands are turning to Local Services advertising to connect with more customers in their markets. Found at the very top of Google search results, Local Services ads are the number one way to:

  • Maximize brand visibility at the top of Google search results
  • Build trust with consumers with a Google Guaranteed badge
  • Generate qualified leads within your specific markets
  • Get your money back for unqualified leads

At Blue Corona, we specialize in franchise marketing services for home service brands. We’ve worked with service organizations big and small, from nationally recognized moving companies to HVAC companies, plumbers, and more. We’ll help your franchisors generate verified local leads and boost your brand’s online presence without taking time out of your owners’ busy schedules.

Want to become a Google Guaranteed home services franchise brand? Looking for proven ways to affordably grow revenues across multiple locations? Contact us to learn more about our Local Services ad management for home service franchises!

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Local Services Ads Management for Franchises: What’s Included

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish for franchisors and franchisees.

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1Program Application & Google Guaranteed Badge

Google doesn’t hand out badges to just any home services franchise. There’s a rigorous application process to earn the coveted Google Guaranteed badge. The Blue Corona team will guide you through the application process, required licenses, background checks, and insurance required to earn your badge for every location in your franchise network.

2Profile Setup

Not sure how to set up a profile that will attract customers to each of your brand’s locations? We do! Build a profile that showcases your most important home services when users click on your ads. We’ll even add unique value propositions to your profile to make your brand stand out from the competition.

3Ad Setup & Campaign Launch

Whatever your home services franchise specializes in, the experts at Blue Corona will work with your team to identify the services for which you want to be found online. We’ll help you set up ad campaigns to showcase your expertise and launch them for maximum visibility.

4Ad Bidding & Ongoing Management

Local Services ads aren’t something you launch and forget. They require constant maintenance for optimal lead generation. The Blue Corona team will provide ongoing management of your ads, including your locations’ Local Services bid strategy and ad optimization for better performance and more calls from qualified leads.

5Advertising Tracking & Reporting

To optimize your Local Services advertising, you need access to transparent data. Ensure your Local Services ads are performing their best with cost per lead reporting and revenue attribution services from Blue Corona. See how your ads are performing and maximize your marketing ROI across every location.

6Lead Dispute

Once your franchisors and their team earn a Google Guaranteed badge, you can dispute Local Services leads that aren’t qualified. After all, why pay for leads that can’t turn into revenue? Blue Corona has a team of Local Services specialists who can dispute the cost of a lead on your behalf. We work directly with Google so your franchisors don’t have to. You get refunds for Local Services leads that don’t benefit your business to save money on marketing costs.

What’s the Difference Between Local Services Ads and Pay Per Click Advertising?

Local Services ads differ from pay per click (PPC) advertising in three distinct ways:

1. Pay Per Lead vs. Pay Per Click

Local Services ads are a type of pay per lead advertising. That means you only pay when a qualified lead contacts your home services franchise.

PPC ads are pay per click. That means that you pay whenever a user clicks on your ad, whether you get a lead or not.

2. Google Guarantee Badge vs. No Google Guaranteed Badge

Home service franchises investing in Local Services ads are awarded a Google Guaranteed badge. The Google Guaranteed badge means your brands are a verified business that has passed Google’s intensive application process. It also qualifies your business for refunds for unsatisfied customers who booked using Google’s Local Services.

PPC campaigns alone don’t off the Google Guaranteed badge or any benefits that come along with it.

3. Lead Dispute vS. No Lead Dispute

Local Services gives franchisors the ability to dispute the cost of unqualified leads. That means if a customer contacts your business looking for services you don’t offer, lives outside of your service areas, or is unqualified for any reason, you could qualify for a refund.

Since PPC campaigns are pay per click and not pay per lead, you’re not eligible to dispute or get refunds for bad leads. You can’t dispute a click!

Local Services Ads Ranking Factors

Much like SEO for home service franchises, Local Services ads use ranking factors to determine which brands rank higher than others. Google ranks Local Services ads based on four factors:

  1. Number of reviews and average rating – The more reviews and your higher rating online, the higher your ads will rank in the search results.
  2. Responsiveness – If you ignore leads generated from Local Services ads, Google will punish you by dropping your ads lower in the search results. Answer those calls.
  3. Proximity to searchers – Local Services users are looking for local businesses. The closer your business is to the searchers according to your Google My Business listing, the higher your ads will rank in the results.
  4. Maximum bid – The more you’re willing to spend for each qualified lead, the higher you’ll rank in the search results. Outbid competing home services franchises to stay at the top of the results.

When you work with Blue Corona for your Local Services ads, you won’t have to worry about managing the four ranking factors (or any new factors introduced in the future). Our team will manage all aspects of your Local Services campaigns so you rank at the top of the search results and generate more qualified local leads.

The Marketing Leader for Home Services Franchises

If you’re looking for more qualified, local leads, you’re in the right place. Blue Corona is an industry leader in Local Services ads for home services franchises. We’ll work with you to create a personalized strategy to cost-effectively boost your online visibility. Ultimately we help your franchisors accomplish three core goals:

  • Increase leads and sales
  • Optimize marketing costs
  • Differentiate their brands online

Contact us to start generating qualified leads from Local Services ads!


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24:1 ROI from Google Local Services Ads

Why Select Blue Corona Over Other Local Services Ad Management Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
7595 Rickenbacker Drive
Gaithersburg, MD 20879