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SEO for Contractors
Want to Grow Your Contracting Business? Get It on the First Page of Google with Contactor SEO from Blue Corona
If you’re looking for an SEO company that has proven experience helping other contractors rank higher on Google, Yahoo and Bing, you’ve come to the right place! Blue Corona is one of the top SEO companies serving the home service industry and we can help you get more qualified visitors to your site and convert more visitors into leads and sales!
It’s not enough to JUST have a website. Go to Google and search, “contractors city, state” or, “home service contractors city, state”. If you don’t see your contracting company’s website listed on the first page, you’re losing business to other contractors. Blue Corona can help! Our team of SEO experts has extensive experience helping contractors get more qualified website traffic and convert more website visitors into leads and booked jobs.
Our SEO Process for Contractors
Our process for SEO is similar to our approach to marketing for contracting companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
3BUILDING & MONITORING LOCAL CITATIONS
- Auditing citations
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
4OPTIMIZING & MANAGING GOOGLE MY BUSINESS (GOOGLE+)
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
5TRACKING YOUR SEO CAMPAIGN
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
6TWEAKING YOUR SEO CAMPAIGN
- Optimizing and pivoting your campaign for better performance over time
Our Contractor SEO Services
If you’re like most contractors, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, IT IS! With a million self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. For the record, when it comes to SEO, there are no tricks. At Blue Corona, we provide total transparency and we back up the success of our SEO campaigns with tangible data and measurable results.
Three things are required if you want your website to rank above all the other contractors:
- Your website code needs to be easy for search engines to find, read, index and rank. (Learn more about our search-engine friendly website design services for contractors here)
- Your onsite content (copy/text) must establish your company as an authority in the contracting industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers contractors a turn-key SEO service to measurably improve the (3) metrics above. The end result, for many of our clients, is an exponential increase in website traffic, leads and sales!
Contractors we have experience with include but are not limited to:
- HVAC contractors
- Electrical contractors
- Flooring contractors
- Insulation contractors
- And more
OUR CONTRACTOR SEO PROCESS IN MORE DETAIL (CLICK TO EXPAND)
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions contractors ask us is, “how much SEO do I need?” You can (intelligently) answer this question without first doing a thorough analysis of the other contractors in your area.
Step 2: Keyword Research
Related to some of the points above – ranking for “top contractors” is worthless if all the visits you’re receiving are from outside your service area! After we’ve installed accurate tracking on your website, gathered baseline data and analyzed your competitors, the next step in the SEO process is keyword research. We have SEO experts that specialize in the contracting industry. We select the right keywords, given your business and geographic location, using a combination of search frequency and conversion data (which keywords actually generate leads and booked jobs).
Step 3: Content Creation
Armed with accurate tracking data and the right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your contracting business as THE authority for what you do in markets you do it.
Most contractors hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, U.S. based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for contractors. (see the line above highlighted in yellow!)
Step 4: Optimization of Offsite Factors
The final step in the contractor SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our contractor SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
Our Happy Clients
“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”
“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”
“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”
“Sekas Homes Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work. The Problem Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to...”
“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
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