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SEO for Contractors

Increase Rankings, Traffic & Calls With Contractor SEO

Customers searching for a general contractor or other home service company no longer turn to the Yellowpages or door hangers to find a reputable company. Instead, they turn to the internet. It’s imperative to partner with a proven internet marketing company that specializes in contractor SEO and local search marketing so your company:

  • Ranks #1 on Google
  • Maximizes your search visibility
  • Generates more calls and inbound inquiries from your website

At Blue Corona, we keep your business goals in mind and strive to be your one-stop-shop for search engine optimization. Our campaign managers specialize in local SEO and for contractors and have the knowledge and expertise to work with virtually any contracting company in any market, including:

  • FREE SEO Analysis
  • Enter your website to see if you could benefit from SEO.

  • Try it - it's FREE!

Our Process to Contractor SEO

Our process for SEO is similar to our approach to marketing for contracting companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market

2PUBLISHING HIGH-QUALITY WEBSITE CONTENT

  • Keyword research to find what and how your customers are searching for your services
  • Publishing well-written website content that improves your local search rankings and provides a seamless user experience
  • Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users

3BUILDING & MONITORING LOCAL CITATIONS

  • Auditing citations
  • Creating new citations
  • Discovering more local citation opportunities
  • Managing and monitoring local listings

4OPTIMIZING & MANAGING GOOGLE MY BUSINESS (GOOGLE+)

  • Optimizing your company’s Google My Business page for your business address and phone number
  • Claiming your Google Maps listing
  • Optimizing your Google My Business page for backlinks
  • Optimizing your business hours and services on Google My Business

5TRACKING YOUR SEO CAMPAIGN

  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the keywords rankings of your competitors
  • Monitoring your top-three competitors
  • And more

6TWEAKING YOUR SEO CAMPAIGN

  • Optimizing and pivoting your campaign for better performance over time

Contractor SEO & Internet Marketing Services

If you’re like most contractors, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it is. With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. When it comes to SEO for contractors, there are no tricks. At Blue Corona, we provide total transparency and we back up the success of our SEO campaigns with tangible data and measurable results.

Taking a Customized Approach to SEO for Contractors

Comprehensive Website Tracking & SEO Audit

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most contractor SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).

SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions contractors ask us is, “how much SEO do I need?” You can intelligently answer this question without first doing a thorough analysis of the other contractors in your area.

Keyword Research

Related to some of the points above – ranking for “top contractors” is worthless if all the visits you’re receiving are from outside your service area! After we’ve installed accurate tracking on your website, gathered baseline data and analyzed your competitors, the next step in our process is keyword research. We have SEO experts that specialize in the contracting industry. We select the right keywords, given your business and geographic location, using a combination of search frequency and conversion data (which keywords actually generate leads and booked jobs).

Content Creation

Armed with accurate tracking data and the right keywords, the next step in the SEO process for contractors’ websites is to update the content on your website and, when necessary, create new website pages. Think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your contracting business  as THE authority for what you do in markets you do it.

Most contractors hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, U.S. based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for contractors.

Offsite optimizations, Local SEO & NAP Citations

The final step in the contractor SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to homeowners and your prospective customers!

READ MORE

SEO Case Study
One New Jersey Contractor Increased Organic Leads by 128%

What Makes Blue Corona Different

Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our contractor SEO clients:

  • A dedicated Account Manager, someone that understands business and SEO, to be your guide
  • Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software(better data drives better results)

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial