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Category Archives: Small Business Marketing

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Betsy McLeod Digital Content Manager
December 17, 2019

B2B marketing has changed drastically over the past five years and in order to succeed in 2020, you need…

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Brandon Doyle Marketing Manager
December 1, 2019

As someone who works with small business owners every day, I know just how important marketing dollars are. As…

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Betsy McLeod Digital Content Manager
November 26, 2019

Consider this: “What creates two out of three net new American jobs; produces close to half of our nation’s…

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Betsy McLeod Digital Content Manager
November 18, 2019

No matter how great you think your contracting business is, if you don’t have the right online presence your…

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Blue Corona Editorial Board
November 5, 2019

It's that time of year again—your kids are practicing lines for this year's Thanksgiving play, and there’s entirely too…

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Betsy McLeod Digital Content Manager
September 19, 2019

By now, you've heard about chatbots. I know, because over the past few months calls and questions keep coming…

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Betsy McLeod Digital Content Manager
September 10, 2019

5 Inbound Phone Sales Tips and Techniques Proven to Work When it comes to closing sales over the phone,…

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Betsy McLeod Digital Content Manager
July 12, 2019

Is your marketing strategy ready for the next recession? All the warning signs of an economic downturn are flashing…

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Betsy McLeod Digital Content Manager
June 5, 2019

Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more…

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Betsy McLeod Digital Content Manager
March 2, 2019

Off the top of your head, what's your website’s current visit-to-lead conversion rate? If you don't know, you're not…

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Betsy McLeod Digital Content Manager
February 2, 2019

The image above is an actual, real, functioning website. Not only does it give give you a headache, it's…

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Betsy McLeod Digital Content Manager
January 10, 2019

I'm willing to bet you're a great electrician. Chances are, you built your business based on your high-quality services,…

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