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Q4 is fast approaching. While we still have more than three months left in 2017, it’s never too early to start thinking about how your marketing strategy has performed and how you might want to tweak it in the new year. And if you don’t have a marketing strategy at all (tsk, tsk!), you definitely need to get started now.
At Blue Corona, we know a lot about internet marketing for electrical contracting businesses. We’ve spent the last decade testing, tracking, and tweaking various electrical contractor marketing strategies so we know what works and what doesn’t.
First, read this list of 35 digital marketing statistics for contractors to get the basics down. Then keep reading for our top tips for marketing your electrical contracting business.
Search Engine Marketing for Electrical Contractors
Search Engine Optimization
How to Rank in Cities Where You’re Not Located
By this time, you already know whether your business has grown in 2017. But if one of your goals for the upcoming years is to move into new markets, you need a plan to make it happen. One of the best strategies is expanding your web real estate to get leads from those new service areas—but you might have trouble getting your pages to rank for Google searches in cities your company isn’t located in. You’ll need to put in some extra effort to capture rankings over multiple cities or states. Here’s how you do it.
How Important Are Local Listings vs. Organic Listings?
As small business owner, you’ve probably searched for your company’s main keywords on search engines like Google countless times (if not, you should!). But did you know that there are different types of listings—namely local and traditional organic listings? Do you know the difference, or which one is more important for your business? Click here to learn all about it.
3 Things You Can Do Right Now to Improve Your Local SEO
Local SEO is important for small, local business like electrical contracting companies because you want homeowners near you to find your business when they need your services. There are a myriad of ways to improve your local SEO so you’re more visible to users in your service area, but let’s start with three of the easiest ways that you can boost your electrical company’s local SEO right now.
Does My Website Need a Blog?
Keep in mind that Google ranks webpages, not whole websites—so as part of your plan to maximize your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (e.g. home rewiring, circuit breaker replacement, electrical outlet repair, etc.). But eventually, you’ll run out of services to write pages about. So what do you do? We explain here.
Pay Per Click (PPC)
Is PPC Worth It for Small Companies?
Many people think PPC doesn’t work for small businesses, but that simply isn’t the case. The real question isn’t whether PPC works, it’s whether it makes sense for your electrical contracting company. In order to determine whether PPC advertising (or any other marketing strategy) is worth it, you have to know your numbers. First and foremost, you should calculate how much you’re willing to pay for a lead. Looking for more practical tips on how to decide if PPC ads fit into your electrical contractor marketing strategy? Click here!
Do People Actually Click on Paid Ads?
Think about it this way: If companies weren’t seeing positive ROI, they wouldn’t be running paid ads on search engines—and just about every major brand uses PPC ads, at least on Google. It’s just that simple. Paid ads are effective for getting clicks to electrical websites, but we understand that marketing strategies and budgets are not one-size-fits-all. Click here for a more in-depth discussion.
What Are Google Home Services Ads?
Google home services ads have been generating buzz since the concept rolled out back in 2015. It wasn’t until recently, though, that business owners and marketers started paying attention. Why? Previously, Google had only been testing these ads on the West Coast, in very limited areas. That’s changed, and now this option is rolling out to major metropolitan cities nationwide. Click here to learn more about Google Home Services Ads.
Social Media Marketing for Electrical Contracting Businesses
Is Social Media Worth It for Electrical Contractors?
If customer service, growing your brand, and owning your online real estate matter, then yes. It absolutely matters. Still need convincing? Click here for three reasons why social media matters for small businesses.
Best Facebook Ads for Contractors
If you already use PPC ads, you might be thinking “Why do I need to run Facebook ads, too?” The short answer is that the audiences for these two types of ads are different, and to maximize your online real estate, you should use both tools (if you can afford it). There are several types of Facebook ads you can run depending on whether you’re looking for more website clicks, “likes” on your Facebook page, or engagement on a particular post. Click here to learn more about Facebook ads for electrical contractors.
Directory Sites & Pay-Per-Lead Services for Electrical Contractors
Are Directory Sites Worth the Investment?
It’s easy to be tempted by sites like Angie’s List, HomeAdvisor, and Yelp when you constantly see their names in search results for your target services. The thing is, there are many factors to take into consideration when deciding whether to invest in these types of pay-per-lead services. See our in-depth discussion here.
Email Marketing for Electrical Contractors
Should Electrical Companies Invest in Email Marketing?
You might be shocked to hear this—but email marketing is an easy way to bring in additional qualified leads every month. So how can your electrical contracting company take advantage of this marketing channel? And will the investment outweigh any costs associated with it? These are valid questions to be asking. Click here to learn more and find out if you should be sending a regular email newsletter to your customers every month.
How to Stand Out in an Email Inbox
Even when you know the basics of electrical email marketing and you’ve sent out a few messages to your contact list, it can be tough to get people to open your emails. Click here for a few simple tips that will help your next email newsletter stand out from the crowd.
Electrical Contractor Website Design
20 Web Design Facts Small Business Owners Should Know
Unsure of what is important to users in web design? Struggling to decide if it’s time for a website upgrade? Never fear, we have your back! It can be hard to sift through the mountains of information available on what’s best for user experience. It seems like everyone has a different opinion and it’s hard to know who to trust. Luckily, we’ve done the research for you. Here are a few things to keep in mind when thinking about updating your website design.
Online Reviews for Electrical Businesses
How to Get Google Reviews for Your Electrical Contracting Company
Reviews are important—period. Not only could low review ratings (or a total lack of reviews) steer potential customers away from your website, but higher review ratings may also help you get in the “local pack” on Google results pages. Read this post for guidelines on how to get more Google reviews for your business.
Recruitment Marketing for Electrical Contractors
Using LinkedIn to Hire Great Talent for Small Businesses
According to a Pew Research Study of Americans who have looked for a new job in the last two years, 90% have used the Internet to research jobs and companies. However, in a recent study that Blue Corona completed of more than 500 small to medium sized businesses that analyzed their digital footprint, 20% didn’t even have a LinkedIn company page. That’s the first solution to this problem—your company needs to have a visible LinkedIn profile that is complete and informative to job seekers.
How to Use Glassdoor to Grow Your Contracting Company
Many business owners cite hiring and retaining employees as a major struggle—in fact, 48% of small businesses report there are few or no qualified applicants for the positions they are trying to fill (according to NFIB). However, Glassdoor brings the talent pool to you—if you have a company profile, that is.
Customer Service as an Electrical Contractor Marketing Strategy
Great Customer Service is a Marketing Strategy
Too many companies treat customer service as an afterthought, and they’re making a terrible mistake. The #1 most effective long-term growth strategy any contracting company can employ isn’t content marketing or SEO, it’s top-notch customer service. Learn how to make the most of it here.
How to Show Your Customers Love
The first step to evaluating your customer service strategy is to find out how well it’s working in the first place. And if your customer service representatives (CSRs) aren’t doing a great job, all they need is a little extra training. Need tips for boosting your customer service strategy? Learn more here.
Need Help Leveling Up Your Electrical Contracting Company’s Marketing Strategy?
At Blue Corona, we know that small business marketing can be overwhelming—we do it every day! But with more than ten years of experience helping contractors grow their businesses, we know a thing or two about electrical company marketing. Stuck on deciding whether to invest in PPC? Never invested in digital marketing at all? No matter where you’re starting from, we’re here to help. Contact us today to get started.
About The Author: Becca is a Content Marketing Specialist at Blue Corona. When she’s not helping small business owners grow their companies, she enjoys listening to podcasts, re-reading Harry Potter, and exploring the city.
View more blogs by Becca Starkes