Do you like puzzles? Or do you get easily frustrated trying to fit the millions of little pieces together? Using a website builder to create your own custom site is similar to piecing together a puzzle. There are hundreds and thousands of pieces, and it can be overwhelming to figure out where to start. You know what the outcome should look like—but it takes time and hard work to get there.
Which raises the question: should you attempt to build your company’s website or hire a professional web designer to tackle the project?
Why Hire a Professional Web Designer
Many small business owners experience sticker shock when pricing a custom web development project. But the initial investment gets you much more than any DIY website builder ever could—let me tell you why.Benefits of a Professionally Built Custom Business Website
Apart from increased revenue, there are many advantages a small business owner will experience when hiring a professional web developer, including:- Complete Customization – On average, a yearly subscription to a website builder costs approximately $100. This investment doesn’t include any add-ons you may want to include, which can cost an upwards of $50 for each extra feature you implement on your site! (All of which you need to learn to set up yourself—yikes!) By hiring a web designer, they can add as many customized features to your site that you want, all for one cost.
- Troubleshooting – When creating your own site, you will likely run into some trouble. (Nothing is ever as simple as it seems.) Believe me, you have more important ways to be spend your time instead of scanning Google search results for the answer to your question that isn’t filled with confusing technical jargon. Because if you don’t know squat ‘bout coding, things could get a bit tricky. That’s where the help from a web designer comes in. You get to spend your time on more important things while they focus on the nitty gritty details.
- Achieving Company Goals – Not everyone with a wrench can fix a toilet and not everyone with a website builder can build a website that will help you achieve your business goals (increased visits, leads, sales, revenue). You might know what looks pretty, but do you know how to create a site that generate conversions? A good web designer knows the ins and outs of the industry from a digital perspective. They can create a website that uses the best online marketing practices from the location of your phone number and the order of your navigation to creating successful calls to action and more!
- Implementing SEO Best Practices – Sure, you can build your site yourself, and for a fraction of the cost. But you get what you pay for. A web development company can help you set up website tracking in Google Analytics. They can also monitor the calls you’re receiving from paid ads or organic traffic. At Blue Corona, we not only create a beautiful, search-engine friendly website, but we write pages upon pages of keyword-rich content. That’s why Blue Corona includes professional website copywriting serviceswith almost every website we design and build.
Creating Your Own Site With GoDaddy’s Website Builder
If you’re not ready to hire a professional web development company, you have a few options. Companies like GoDaddy attempt to make the DIY design process flow as smoothly as possible. But not all online website designers are created equal. If you’re contemplating using GoDaddy’s Website Builder, sit down and consider its pros and cons before making any decisions.Advantages of Utilizing GoDaddy’s Website Builder
Whether you’re upgrading your current site or creating your company’s first website, GoDaddy offers a user-friendly, and rather inexpensive, website building option for the everyday business owner. Along with the cost, there are many advantages of building your business’s website through GoDaddy’s Website Builder.Design Flexibility
It’s true, a one stop shop makes things simple—and business owners sometimes prefer simple because running a company can be hectic. With GoDaddy, you can not only register a domain name and purchase your web hosting, but you can use their Website Builder’s tools and templates (there are more than 300!) to create a website that suits your needs—for both desktop AND mobile. (Which is very important if you want to rank well on the search engine results!)Easy to Use
If you’re not extremely tech-savvy you need a website creator that is user-friendly and easy to navigate. GoDaddy’s interface is relatively easy to understand—they use a drag-and-drop feature that allows you to put what you want, where you want, when you want it.Affordable
Depending on your price range, GoDaddy offers two relatively inexpensive options for business owners. Their first plan is the normal Business package, which is “ideal for small businesses.” This package runs for $5.99 / month (currently on sale) and provides a free domain, access to 300 website themes, unlimited pages, 10 GB of disk space, 50 GB of bandwidth, and more. If you’re looking for a little bit of an upgrade, GoDaddy offers Business Plus plan costing $10.99 / month (currently on sale). With the upgraded plan, you receive the same as the smaller package but increased disk space (50 GB) and increased bandwidth (1,000 GB), as well as search engine optimization (SEO) and a one-click social media manager. (Don’t forget—Blue Corona’s SEO team can optimize your site’s content and handle your social media too!)
