Capture the phone leads generated by your pay per click (PPC) campaigns and increase your ROI. Did you know that a typical service company (HVAC, plumbing, roofing company, etc.) receives up to 12 times as many phone leads as they do web leads? If you’re not tracking the phone leads you receive from paid search campaigns, you’re missing more than half the picture!
Call tracking for pay per click (PPC) campaigns
Did you know that the average service business receives up to 12 times as many phone leads as they do web leads? It’s true! Companies selling to consumers (dentists, HVAC, kitchen remodeling companies, pest control, plumbers, roofers, solar panel installers, etc.) get far more inquiries via phone than from web contact forms and email.
For these types of companies, call tracking is not a luxury – it’s a necessity! You cannot effectively manage your pay per click (PPC) campaigns without accurately tracking the number of leads, sales, revenue and profit generated by your campaigns, ad groups and keywords. And there is no way to obtain this information and maximize your PPC ROI without a properly configured call tracking platform.
Track calls by campaign, by ad group or by keyword
How granular you get with tracking your pay per click (PPC) campaigns depends on your industry and your business goals. Blue Corona has been tracking calls from pay per click campaigns since the invention of call tracking and pay per click! Call us and tell us more about your situation and we’ll show you some options and case studies from clients in similar industries to yours.
Contact us and learn more today!
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