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Mobile-Friendly Now a Ranking Factor

Mobile-Friendly Now a Ranking Factor Image

It wasn’t that long ago that I urged you to stop what you’re doing and check how your website looks on your smartphone. I even confessed to you that Blue Corona’s blog, what you’re reading now, most definitely doesn’t look good if you’re reading it on your smartphone because it’s not part of our separate mobile site.

 

Why You’re Getting More Website Traffic but Not More Business

Why You’re Getting More Website Traffic but Not More Business  Image

Do you have Google Analytics installed on your small business website? Don’t sound so smug when you answer, “yes.” Most small businesses DO have Google Analytics installed on their website (though whether or not they have it filtered properly and have goal tracking set up correctly is an entire other story).

You’re probably also feeling pretty smug when you see all of that website traffic rolling in. Maybe you even called up one of your buddies—who also owns a small business. “Hey John! I bet my website got more visits today than yours!”

 

3 Marketing Lessons from the Movie Rad

3 Marketing Lessons from the Movie Rad Image

Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not talking about Goonies or Blade Runner (although, I like those too). I'm talking about really obscure movies like The North Shore, Thrashin', Vision Quest, etc.

 

For SEO Success, Revenue > Rankings

For SEO Success, Revenue > Rankings Image

If you own a business, you’ve inevitably gotten an email from an SEO company at some point promising you #1 rankings on Google. And if you’re like most business owners, this probably piqued your interest. After all, more rankings = more clicks = more visits to your website = more customers. Right?

Wrong.

Well, sort of. Hear me out.

 

How to Get More Phone Leads

How to Get More Phone Leads  Image

Data-driven. It’s become a little bit of a marketing buzz word, hasn’t it? While I can’t speak for other marketing companies, I can safely tell you that every single employee at Blue Corona takes a data-driven approach to not only their jobs, but also to growing our business. They know our company’s revenue goal; they know how many sales we need to get there; and how many leads we need to get those sales. Even better, they know this information for all of their clients. This is just the tip of our data-drivenness—here’s another example:

 

How Many IT People Does it Take to Update Your Website?

How Many IT People Does it Take to Update Your Website? Image

If you’re from this area, you’ve definitely heard of McCormick Paints. Last year, the company came to us in need of a new website. One of the company’s biggest pains with their current site was that it was hard to update.

 

4 Stupid Easy Ways to Get More Leads from Your Website

4 Stupid Easy Ways to Get More Leads from Your Website Image

My family is not the Whalbergs, by which I mean we don’t necessarily mix business and family. But yesterday I couldn’t help but check out my uncle’s website for his HVAC company in Pennsylvania. Over the past few years, I’ve helped a good handful of HVAC companies get more leads and sales from the web (and I’ve learned so much about home heating and cooling in the process that I’m convinced I’m going to make a great husband someday).

 

Why No One Likes Your Facebook Posts

Why No One Likes Your Facebook Posts  Image

Last year was a big year for the ladies of the Blue Corona office. Four of my female coworkers got engaged, and another announced a pregnancy with her first child. Most of these milestones were coupled with cutesy Facebook posts—of which got likes of bombastic numbers:

  • 225
  • 300+
  • 750+?!?!

Meanwhile, I caught a homerun ball at a National’s game last year (while proudly sporting a Blue Corona tank top, I might add). How many likes did that get? A measly 50. At least I got a few good GIFs out of it…

 

Should I Build My Own Small Business Website?

Should I Build My Own Small Business Website? Image

If you own a small business, chances are you’ve found pretty crafty ways to reduce costs in the name of growing your business. For example, here at Blue Corona, we don’t use an office cleaning service. Instead, you’ll often see our very own President taking out our trash or vacuuming our floors.

When it comes to building a website for your small business, there are plenty of free or otherwise inexpensive services out there that allow you to do it yourself. Let me give you an example from real life.

 

Are Super Bowl Ads Worth It?

Are Super Bowl Ads Worth It? Image

The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather around the largest TV they can possibly find to devour thousands of calories worth of pizza, wings, and beer while watching masked men smash into each other and major brands blow millions on ads of questionable business and entertainment value.

 

Video Marketing a Must for Remodelers

Video Marketing a Must for Remodelers Image

Smart remodelers understand that their website can and should be their #1 source of new leads and business. And remodelers with video content on their website have a significant edge over their competitors.

Every year, we use our proprietary SEO software to crawl remodeler websites using factors believed to determine a website’s position in search engine results. In addition, we also did a qualitative analysis of well-known strategies for establishing trust and credibility online—a necessity for turning website visitors into leads and customers.

 

Improve Site Speed—Disable WordPress Comments

Improve Site Speed—Disable WordPress Comments Image

Out of all the convoluted metrics people mistake for SEO success, blog comments is one of the most ridiculous I’ve heard. No, seriously. One of our clients was once mad that the blog posts we were writing for him were not generating any comments. Just so we’re on the same page, qualified leads (in your service area) are a good measure of SEO success—definitely not blog comments.

 

Are You Getting Less Site Traffic than You Think?

Are You Getting Less Site Traffic than You Think?  Image

Has your website seen an increase in organic traffic lately? Well before you thank your SEO company or high five your marketing person, you might want to take a closer look.

At Blue Corona, many of our clients saw a higher than usual uptick in organic traffic last week. Upon further investigation, we found spammy organic traffic in the organic landing page reports. Check this out:

 

YouTube Metrics Your Business Should Track

YouTube Metrics Your Business Should Track  Image

Measuring Video Marketing Success

How many people are watching your videos? How long are people watching your videos? Which video is the most popular? How many people are watching your video on YouTube versus on your website, Facebook, etc.?

If you’re investing in video marketing, these are probably a few of the things you want to know.