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Do I Need Geo-Targeted Content On My Website?

Do I Need Geo-Targeted Content On My Website? Image

Search engines—Google, Yahoo!, Bing, etc.—are always learning and evolving, constantly becoming smarter in order to deliver a better overall search experience to its users. Geo-targeted content is one way to deliver a better user experience focusing around hyper-local, unique, informative content relative to your website’s desired visitors. Let’s take a closer look at geo-targeted web content and its benefits.

 

PPC Me Now: Google Shopping Campaigns

PPC Me Now: Google Shopping Campaigns Image

Happy Thanksgiving! And to all of you outside of the USA, happy Thursday! A lot of stores are opening on Thanksgiving now rather than on Black Friday. While this is looked down upon by some, selling items on Thanksgiving isn’t an issue if you’re trying to sell things online; people can purchase products online without any hassle. Cyber Monday is a major sales day—do you have your online shopping campaigns set up?

 

Should I Pause My PPC Campaigns for the Holiday?

Should I Pause My PPC Campaigns for the Holiday? Image

This is a question that I hear a lot – should I pause my campaign for the holiday? There is no easy answer for this as the answer varies from client to client. Here are some things that you need to consider when you ask this question.

What's your budget?

Budget is one of the most important things to consider when you are thinking about pausing your PPC campaigns for the holidays. If you do not have a limited budget, I recommend keeping your PPC campaign on for a number of reasons:

 

Holiday Blog Post Ideas for Home Service Industry Websites

Holiday Blog Post Ideas for Home Service Industry Websites Image

With the holidays just around the corner, the copywriting team at Blue Corona is brimming with joy at the wide range of new, seasonal blog post topics that we can write about for our bread and butter clients: the home services industry. We specialize in SEO and content marketing for plumbers, remodelers, HVAC technicians, and electricians, so when it comes to writing blog posts for our clients, we attempt to make things seasonal.

 

What Makes a Great Holiday Social Media Ad?

What Makes a Great Holiday Social Media Ad?  Image

“’Tis the season for highly-targeted Facebook ads. Fa la la la la la la la la.” That’s how the song goes, right? Well, that’s how you should approach this holiday season with your business. If you don’t have a social media ad strategy by now, you’re missing the boat, my friend.

The holidays are among the biggest times for customers and businesses to spend. So no matter what your business is, you need to have a plan.

 

10 Tips for Small Business Website Design & Development

10 Tips for Small Business Website Design & Development Image

I’m not going to lie—I mostly use Yelp to find restaurant reviews. After all, I don’t need to be paying $15 for subpar pizza—the #1 staple in my food pyramid:

However, the other day I was researching home service companies on Yelp as a part of some market research. What I found was pretty astounding. Looking at the Chicago area alone, over 1700 home service companies DON’T currently have websites!

 

Bing Joins the Party: Another Reason to Optimize for Mobile

Bing Joins the Party: Another Reason to Optimize for Mobile Image

Everybody’s favorite first runner-up, Bing, has announced that it is now ranking mobile-friendly sites higher on mobile devices. It used to be that Bing’s desktop and mobile search results were the same; with this update, that’s no longer the case. If your site ranks at say, number five (lucky you!) when someone uses Bing on a desktop, you won’t get that same high rank for the same search on mobile if your site isn’t optimized for mobile.

 

Yahoo! to Replace Google as Firefox Default Search Engine

Yahoo! to Replace Google as Firefox Default Search Engine Image

Yahoo! and Mozilla recently announced a decision to make Yahoo! the default search provider on Firefox, replacing Google, its provider for the past 10 years. The companies have entered into a five year strategic partnership that will affect both mobile and desktop search. They have been working on what they call a clean, modern design that will be launched for U.S. Firefox users in December and will be accessible to all Yahoo! users early in 2015.

 

Domino’s Is Winning the Online Marketing Game

Domino’s Is Winning the Online Marketing Game Image

It was Tuesday night and I was watching the Kansas Jayhawks getting creamed by the Kentucky Wildcats when all of a sudden, I craved the comfort of a cheese pizza with onions. Curled in the fetal position as my team was being clobbered, I just wanted to tell someone to bring me pizza without having to actually speak to a human being through my tears.

 

PPC Me Now: Display and Remarketing Ads

PPC Me Now: Display and Remarketing Ads Image

In addition to targeting people who are actively searching for your products or services via search engines, you can also build brand awareness and encourage future deals with display and remarketing ads.

What Is a Display Ad?

In addition to showing advertisements in the Google Search Engine Results page, Google partners with a bunch of webpages in order to form a network called the Google Display Network (GDN)—where Google can display ads.

 

What Makes a Good Homepage?

What Makes a Good Homepage?  Image

I believe that the best web experiences are ones that give the user a role and the web space a role, and throughout your homepage experience, those roles are upheld. Therefore, the biggest question that your homepage needs to answer is, “who exactly does this website represent and why am I looking at them?”

No matter what kind of service you provide or whether you’re a big company or a small company, a successful homepage must have, at the very least, the three following components:

 

What Does the New Facebook Local Mean for Your Business?

What Does the New Facebook Local Mean for Your Business? Image

Last week the social media behemoth and No. 1 cat picture aggregator rolled out a new version of Facebook Places. Facebook is expecting it to work as some type of amazing Yelp/Trip Advisor combination. It’s ambitious, has a lot of promise, and is the logical next progression of the much-ballyhooed Graph Search. It could help Facebook carve out a part of the web that might earn them relevance for years to come.

 

2015 SEO Tips and Trends

2015 SEO Tips and Trends Image

My mother called about a week ago DEMANDING I send her a Christmas list. At 23 years old, I thought providing a Christmas list to my mother was a little unnecessary. But to keep her happy, I emailed her one anyways. And then it hit me. We’re a little over a week away from one of my favorite holidays, Thanksgiving, and just over a month from Christmas! The holiday season is officially here.

 

How Many of Your Phone Calls Are Actually Leads?

How Many of Your Phone Calls Are Actually Leads? Image

Blue Corona markets predominately for companies in the home service industry. For these companies, it’s likely that most of their potential new customer leads come in the form of phone calls. In fact, most service businesses receive three to nine times as many phone inquiries as they do online inquiries. After all, if one of your pipes bursts and your basement is flooding, you’re not going to fill out a website contact form.

 

How to Win at Online Marketing in 2015

How to Win at Online Marketing in 2015 Image

Merry, merry! It’s budget season! The stores are already full of budgeting decorations—glittery percentage garlands, beribboned income statement wreaths, strings of festive EBITDA lights. Okay, okay, I’m describing a fantasy world. But your 2015 online marketing budget deserves the same attention from you as the holiday season gets from America’s retailers.