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Your Homepage Gives Me a Headache

Your Homepage Gives Me a Headache Image

Gone are the days of busy graphic backgrounds and spinning icons (I’m looking at you Space Jam website), and we’re welcoming in clean, flat designs that are appealing to the users—because honestly, that’s what your website is there for, isn’t it?

 

Blog Post Length and SEO

Blog Post Length and SEO  Image

I feel like there should be some kind of “it’s not the size of the ship” innuendo here, but it’s early and my green tea hasn’t kicked in yet. It’s also possible that my blood sugar is low because someone ate my entire box of Mediterranean spice-rubbed pita crackers after I left work yesterday. I’m looking at you, Ben Landers.

 

Is Google Encrypting Paid Keyword Data?

Is Google Encrypting Paid Keyword Data?   Image

I used to live in my Google Analytics organic keyword data. Not just professionally, as an SEO campaign manager here at Blue Corona, but also personally, in my keyword data for my personal blog, Lex and the City. I got the biggest kick out of looking at what search terms people used to find my site.

I think you'll be able to see why. Here's a little taste:

 

What’s Up with the New Facebook Business Page Layout?

What’s Up with the New Facebook Business Page Layout? Image

Recently, Facebook announced a major redesign business pages. And, unlike when Facebook redesigns standard user pages, this redesign is being met with general support! Out: the clunky two-column timeline. In: a sleek, streamlined, one-column news feed. But it’s not just that simple! Whenever Facebook does anything with our pages, we have to break it down. So what does this mean for your business’s page?

 

Reasons to Use a Copywriting Service

Reasons to Use a Copywriting Service Image

When you work in an industry like online marketing, no two work days are ever truly alike. With that being said, there are some very consistent components to most of my days at Blue Corona. For example, at least one person will make fun of the way I pronounce something. My Pittsburgh accent is a source of never-ending amusement for my coworkers, so I think it’s safe to say my job is prolly secure n’at.

 

What Is a Landing Page?

What Is a Landing Page?  Image

When it comes to getting your website ranked in search engine results, most people are surprised to learn that Google doesn’t rank websites—it ranks Web pages. That’s why one of our initial SEO strategies at Blue Corona is creating unique landing pages for each of our client’s products and services. The more relevant these pages are to the search query, the more likely they are to rank.

But let’s get back to basics a minute and answer the FAQ, “what do you mean by landing page?”

 

5 Steps for Getting More Referrals

5 Steps for Getting More Referrals  Image

This is my seventh year running Blue Corona. In that time, we've served well over 100 clients from many different industries (business banks, major manufacturers, b2b technology companies, etc.). But a real sweet spot for us is the home service industry (plumbers, HVAC companies, remodelers, roofers, etc.).

 

Can Grammar & Spelling Affect Website Rankings?

Can Grammar & Spelling Affect Website Rankings? Image

Almost every day, I come across websites with grammar and spelling mistakes and it grates on my nerves. But guess what? I’m not the only one. Poor grammar and typos may result in lower rankings in Bing. Guess it’s starting to grate on the nerves of the search engines as well.

 

Evergreen Content & SEO

Evergreen Content & SEO Image

What is the last thing you searched for online (typed into Google)? “Benefits of working out"? “Types of air conditioners”? “Latest SEO trends”? “2014 kitchen design trends”?

 

The Truth About AdWords for Small Businesses

The Truth About AdWords for Small Businesses  Image

I’ve got a friend who does pay per click (PPC) management for a monster of a marketing firm in D.C. She’s one of hundreds of Web marketing analysts at the firm, and she manages huge AdWords accounts for popular hotel chains and restaurants. Alternatively, I work out of the Airpark in Gaithersburg, Maryland, doing SEO and content marketing for local plumbers, HVAC contractors, remodelers, etc.

 

The Next Google Update—I’m Calling It Google Kitten

The Next Google Update—I’m Calling It Google Kitten  Image

When my boss was trying to decide what to give up for Lent, I suggested that he give up Google. As you can imagine, this would be hard for a guy who heads up an online marketing company. Homeboy basically lives in Google Analytics.

 

I’m Already Ranking—Why Keep Paying for SEO?

I’m Already Ranking—Why Keep Paying for SEO? Image

You’re a savvy business owner, and you understand the Web represents an amazing opportunity to get more leads and sales and grow your business. You’ve been investing in SEO services for a year (maybe even two or three years!) and you’re extremely happy with the amount of #1 rankings you have, and consequently, the increased traffic, leads, and sales your website has generated for your company.

 

How to Track Social Media Success with Analytics

How to Track Social Media Success with Analytics  Image

Social media for businesses is officially “a thing” in the way “fetch” never could be. It’s generally successful at engaging current and potential customers, increasing brand awareness, and providing new and unique ways to market your company. However, it does still fall short in a few areas. Mainly, how the crap do you get data from this thing?

 

Can I Get SEO for $50 a Month?

Can I Get SEO for $50 a Month?  Image

There are certain things in life that you just don’t want to be cheap about. Like buying a car seat or shopping for a brain surgeon. Just as a skimpy car seat can put your little bundle o’ joy at risk and an average-at-best brain surgeon puts your little bundle o’ medulla oblongata at risk, a discount SEO company puts your website and its online visibility at risk.

 

Ranking Penalties Coming Soon to Slow Mobile Sites

Ranking Penalties Coming Soon to Slow Mobile Sites Image

Matt Cutts has warned us more than once that site speed would eventually influence rankings for mobile. In August 2013, Google made its initial move with the publication of new guidelines stating: