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How to Make Sure Your Ads Are Seen on Google

How to Make Sure Your Ads Are Seen on Google Image

Advertisers and business owners alike went into full-on freak mode this month after Business Insider released an article titled “Google Just Admitted More than Half of the Ads It Serves Are Never Seen.”

 

Social Media Is Not Just for Restaurants: 3 Contractors Who Are Doing It Right

Social Media Is Not Just for Restaurants: 3 Contractors Who Are Doing It Right Image

You don’t have to be a restaurant to run a killer social media campaign. While for your contracting company, you’re probably not going to be running deals for half-priced margaritas, you can still promote your brand and foster long term engagement with a smart social media campaign. But figuring out how to run a social media campaign for your contracting firm is hard.

 

Call Tracking vs. Call Intelligence Reporting [Infographic]

Call Tracking vs. Call Intelligence Reporting [Infographic] Image

We get it. We’re not the only company who does call tracking (anymore). But we are the only ones who do call tracking as advanced as we do it. In fact, we had to give it another name.

Meet Call Intelligence Reporting.

With basic call tracking, you only learn which ad generates what calls. But are those calls even leads? If they are leads, are they closing? Is there a reason why they aren’t closing?

 

Building Great Landing Pages & Optimizing for Mobile

Building Great Landing Pages & Optimizing for Mobile Image

We have a problem. A huge problem. It's costing business owners thousands of dollars a year and ruining the perfectly good conversion opportunities. I'm talking, of course, about shoddy mobile landing pages. Where we are in mobile landing page quality today is where desktops were in the late 90s: slow, unpredictable, and not much good for anything but playing Oregon Trail. Businesses are sort of casting their lines out there into the murkey waters of the mobile web, hoping for the consumers to swim along and take a bite. But it doesn't have to be like that. And it shouldn't be like that.

 

Should I Respond to Online Reviews?

Should I Respond to Online Reviews? Image

What the Home Services Industry Learned from Aaron Rodgers

I watched Old School this week, which inevitably led to a trip down memory lane to my time spent at Ithaca College (go Bombers!). However, I wasn’t on the debate team, I was in journalism school. I still remember the feedback my professor left on the first article I ever submitted freshman year, “What’s the story here?

 

Integrating Public Relations and Online Marketing

Integrating Public Relations and Online Marketing Image

As a small business owner, you may already know that your company should be using both digital marketing and PR tactics. But if you want to make the most from your investments, PR and marketing shouldn’t operate as entirely separate entities. By integrating PR and SEO, you can maximize your online real estate to get more, higher quality leads and sales—not just from the web, but in general.

 

What Is Your Shared Hosting Costing Your Business?

What Is Your Shared Hosting Costing Your Business? Image

Your website is an extremely powerful lead generation and sales tool. For many businesses, their website is their #1 source of new business. So when your website goes down, do you ever stop to think about how much money every minute of website downtime costs you?

 

Why Aren’t PPC Clicks Considered Leads?

Why Aren’t PPC Clicks Considered Leads? Image

SEO and PPC both have clicks, conversions, and leads. However, a common misconception is that clicks are the same thing as leads. Think of it like this: you wouldn’t consider someone who briefly came into your business and then ran away yelling about how horrible it was a lead. Similarly (though less scary), you wouldn’t consider someone who came to your site for a brief period of time a lead.

 

Pricing on Your Website: Yea or Nay?

Pricing on Your Website: Yea or Nay?  Image

Should you include pricing on your website? Most small business and service websites don’t. However, the prevailing wisdom is that you should.

Let’s take a look at why businesses don’t include pricing and why it might be a good idea if you want to attract more qualified leads.

Does Pricing Reduce the Value of Your Service?

Some small-business owners argue that including pricing on their company website will attract prospects that are just price shopping. They think that offering prices will reduce their services to just that—prices.

 

Social Media Tips for Home Remodelers

Social Media Tips for Home Remodelers  Image

Facebook and remodeling were born to work together. You know what people love? Their homes. You know what is cool to look at? People adding new stuff to their homes. Seriously, I watch like 16 hours of HGTV a week for the sole purpose of checking out how the Property Brothers turned yet another fixer-upper into a gorgeous home. Who wouldn’t want to see that on their Facebook feed?

 

Crowd Rabbit & Online Marketing

Crowd Rabbit & Online Marketing Image

The internet changed your marketing—now will it change your fundraising too?

Google’s ever continuing search algorithm updates have changed the way you do marketing. Now with the launch of Crowd Rabbit, your fundraising may change too.

Before we jump into how Crowd Rabbit will impact your online marketing and online fundraising, let’s do a brief overview of what it is.

 

Where Do Your Competitors Get Their Leads?

Where Do Your Competitors Get Their Leads?  Image

I have a friend who works for one of Blue Corona’s local competitors. I won’t lie—whenever he lets some competitive info slip, I feel like Nicholas Cage in National Treasure uncovering a hidden goldmine.

Truth is, we’re all dying to know what our competitors are doing. There’s a reason why Blue Corona’s free competitor analysis (which tells you how well optimized your website is for search engines vs. your competitors) is so popular.

 

How to Get Your Site Mobile-Ready for 2015

How to Get Your Site Mobile-Ready for 2015 Image

From the kitchen table to the train station, it seems like there’s always someone with their head buried in their iPhone or tablet wherever you go. And it’s not just your teenage daughter relying on her smartphone for texting and Facebook. Consumers are also using their mobile devices each year more than the year before to make purchasing decisions. From searching for directions to reviews and everything in between, mobile devices offer an easy and convenient platform for finding what you need, no matter where you are—and consumers are taking advantage!

 

Problem-Solution Content Marketing

Problem-Solution Content Marketing Image

People are innately obsessed with problems. Don’t believe me? Turn on the six o’clock news and what do you hear? Were there any feel-good stories? Maybe one, if you’re lucky—after all it is the holidays.

 

Is Advertising on YouTube Worth It?

Is Advertising on YouTube Worth It? Image

YouTube is an extremely engaging search engine and social network. I’ve been known for finding one thing on YouTube, then going to the next, and the next thing I know, I’m watching some strange German music video and singing along!

There are a number of different types of video marketing opportunities for YouTube advertisers. Which one is best for your business depends on your goals, resources, and budget.

Types of YouTube Ads

YouTube allows for several types of video advertisements that will fit a variety of video advertising goals.