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The Most Important Content Marketing Lesson I Learned at Digital East

The Most Important Content Marketing Lesson I Learned at Digital East Image

In addition to discovering that Tysons Corner traffic is truly as bad as they say, I learned an incredibly important lesson at the 2014 Digital East conference. Are you ready? It is this: When it comes to content marketing, your audience is always one.

 

What Does the New Twitter Algorithm Mean for Your Twitter Campaign?

What Does the New Twitter Algorithm Mean for Your Twitter Campaign? Image

Twitter recently said some words that made a lot of Twitter loyalists really sad. The words were that the current reverse-chronological Twitter feed “isn’t the most relevant experience for a user.” Naturally, those words lead to a lot of people saying “Uh-oh!

 

Why Aren’t My Remarketing Ads Showing?

Why Aren’t My Remarketing Ads Showing? Image

Remarketing is a feature on Google that allows your ads to easily reach people who have previously visited your website or a certain page on your site. Your ad appears to previous visitors via the Google Display Network or as they search for terms related to your product on Google. Remarketing is a great way to increase your ROI and to encourage people to return to your site and complete a purchase.

 

How Much Is an HVAC Lead Worth?

How Much Is an HVAC Lead Worth? Image

It's HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O'Dell put the vibe out at HVACR Comfortech in Nashville, the BC blogging team has been cranking educational content to help you grow your HVAC business (and/or convince you to hire us to do it for you!).

 

Is PPC Worth It for HVAC Companies?

Is PPC Worth It for HVAC Companies?  Image

When I first decided I wanted to do an HVAC week on the Blue Corona blog, I had two goals. First of all, I wanted it to be just as cool as Shark Week, albeit with fewer deaths. Unfortunately, nothing will ever be as cool as Shark Week—but at least we've managed to keep the casualties to a minimum. My second and more important goal was to be able to cram as much valuable online marketing info for HVAC contractors into one week as possible.

So far we've covered: 

 

What Makes a Good HVAC Website?

What Makes a Good HVAC Website? Image

Neglecting your website is a common mistake among business owners in the HVAC industry, when in reality it should be one of your best assets. Your website should act as an extension of your sales team, driving in leads and sales even when your staff is off the clock. Think of it not as an online brochure, but rather a sales rep with a built-in sales funnel.

 

HVAC Marketing Tip: Blogging for Local Audiences

HVAC Marketing Tip: Blogging for Local Audiences Image

If you’re like many of the HVAC companies that come to us for SEO, you may have seen what looked like outstanding results coming from just one blog. All of a sudden your organic visits are skyrocketing…but the extra traffic isn’t converting into any leads. That’s probably because your blog is bringing in visits from out of your service area. When you’re blogging about common HVAC problems or industry trends, you’re likely drawing in national traffic from users searching long-tail keywords that relate to your blog.

 

Getting Your HVAC Business on Page 1 of Google

Getting Your HVAC Business on Page 1 of Google  Image

Take a minute to Google “HVAC company + your service area.” Now try to find your HVAC company’s website. Where does your company show up? If I’ve learned anything from working at an SEO company, it’s that hardly anyone ever navigates past the first page of search results.

 

Top Five Must-Read SEO Blog Posts

Top Five Must-Read SEO Blog Posts Image

Are you considering taking the plunge into SEO for small business, but aren’t sure how it works or if it’s worth the effort? We have made it easy for you to get the basic concepts down with this curated package of SEO and online marketing content aimed at small business owners.

 

New AdWords Extension: Callout Extensions

New AdWords Extension: Callout Extensions Image

Google recently announced a new ad extension called callout extensions on their AdWords blog. This new extension allows you to take up more space, or “real estate” on the search engine results page. Callout extensions are similar to sitelink extensions; however, there are differences between the two.

What Are Sitelink Extensions?

Let’s start out with the more complicated one: sitelink extensions.

 

“I Only Want My Ads to Show on Mobile”

“I Only Want My Ads to Show on Mobile”  Image

You want your ads where your customers are, and more and more often, your customers are searching on their mobile devices—not on their desktops. Even if mobile search wasn’t fixing to overtake desktop search in volume and PPC revenue, there are many situations for companies in various industries where it makes sense to only display paid ads on mobile.

 

Increase Lead Conversions With Giveaways

Increase Lead Conversions With Giveaways Image

Blue Corona is offering FREE website analyses! Could your website benefit from inbound marketing and SEO? Most likely! Blue Corona is a marketing analytics and optimization company that helps small (and not so small) businesses measurably improve their marketing performance and return on investment (ROI)

 

Use Caution with Directories & Pay Per Lead Services

Use Caution with Directories & Pay Per Lead Services Image

Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this; in fact, according to a 2012 survey conducted by Constant Contact, how to attract new customers (read: lead generation) is the number one thing keeping the average business owner up at night.

 

5 Reasons You Need to Hire an SEO Copywriter

5 Reasons You Need to Hire an SEO Copywriter Image

Think a website is all you need? My friend, that’s just the beginning. You’ve got to invest in the content on your site if you want it to be the online sales funnel that it’s meant to be. Here are the top five reasons you should hire an SEO copywriter for your small business website.

 

Secure Sites to See Increase in Google Rankings

Secure Sites to See Increase in Google Rankings Image

Google recently announced plans to provide those with secure sites minor ranking boosts in an effort to encourage users to make the switch. Secure sites include the SSL 2048-bit key, which you’ll recognize via the HTTPS (Hypertext Transport Protocol Security) at the beginning of the URL, and can protect a site connection through authentication and encryption. They are known to keep users' data safe and reduce vulnerability to hacking.