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Is Social Media Worth it For Remodelers?

Is Social Media Worth it For Remodelers?  Image

When I was in college, I had a bad habit of forgetting to do important assignments for my classes. I’d not write them down or something, and then when the next period started, the teacher would be all “so, class, how about you turn in your important assignment, and we can begin class.” This would suck a lot, because I would just sit there like :|. And my friends in the class would be like “Yo, Jake, did you do the important assignment and I’d just respond “:|”.

 

Remodeler Marketing Tip: Tag Other Professionals on Houzz

Remodeler Marketing Tip: Tag Other Professionals on Houzz  Image

By now, you’ve probably heard of Houzz (many professionals in the remodeling and home building industry have and are using it to their advantage), but there are so many features that it can be overwhelming. From adding projects to participating in discussions, there are a number of ways to optimize your Houzz (and general online) presence!

In this post, I’ll be discussing project credits in particular. This is one often overlooked way to expand your presence and maximize your exposure on Houzz.

 

Signs You’re Working with a Shady SEO Company

Signs You’re Working with a Shady SEO Company Image

If you own a small or medium sized business, you know how important every lead, sale, and customer are to the success of your business. But how do you generate those leads? Do you know exactly how many visits, leads and sales are being generated by your company’s website?

Think of it this way—your website is a sales rep that never sleeps!

 

PPC Me Now: What Are Keywords?

PPC Me Now: What Are Keywords? Image

Today we’re going to work with the smallest creatures in the AdWords realm. Some of them are illusive, while some of them can be easily seen. But in order to find them, we need to be meticulous with our strategy. So, just like you need to learn to walk before you run, you need to learn about keywords before you learn how to research keywords or actually begin a campaign.

 

Local Businesses Should Build a Brand, Not Links

Local Businesses Should Build a Brand, Not Links Image

The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always represent a money-making opportunity for marketers (and scam artists—believe it or not, there is a difference), the same is not true for the typical business owner. In order to survive and thrive in a rapidly evolving advertising landscape, business owners must:

 

Do Social Shares & Likes Impact SEO?

Do Social Shares & Likes Impact SEO? Image

Does Facebook influence search engine results? Yes, sort of, but not in the way you’d think. Thank you for reading. This blog was written by Jake.

 

Why Are My Competitors Outranking Me on Google?

Why Are My Competitors Outranking Me on Google? Image

If you are like most business owners, you have probably searched for your company on Google. And if you aren’t currently investing in SEO, chances are the results weren’t exactly what you were hoping for. You may have even seen some of your biggest competitors ranking higher than you for important keywords.

 

Keyword Research—Is It Still Important for SEO?

Keyword Research—Is It Still Important for SEO? Image

550,000: the average number of monthly users who Google the term “SEO.” 12,100: the average number of monthly users who Google the term, “keyword research.” To most, these terms and numbers are irrelevant. However, to a small business owner, SEO (search engine optimization) can play a large role in determining your company’s financial success. Although Google helps users understand how often a word is searched for, what they don’t tell us is whether or not keywords actually matter when it comes to SEO.

 

PPC Me Now: Ad Groups, Ahoy!

PPC Me Now: Ad Groups, Ahoy!  Image

As you may have learned in the previous PPC Me Now post, each paid search campaign contains a number of ad groups. Ad groups are a way to categorize similar products or services that you are advertising within a campaign.

 

Do I Need SEO Software?

Do I Need SEO Software? Image

At this point in your life as a business owner, you’ve probably heard about all the ways that SEO can help you generate more traffic, leads, and sales from the web to grow your business. So you’ve done a little research and found out that SEO services can be somewhat pricey, so you start looking into SEO software. Lo and behold, the SEO software is much more affordable, and some companies even offer it for free.

But exactly does SEO software do and will it help you grow your business?

 

What Is Semalt & Why Is It Crawling My Website?

What Is Semalt & Why Is It Crawling My Website? Image

If you are reading this blog post, chances are you saw semalt.com as source of traffic in your Google Analytics data and are wondering what the heck it is.

What the $%^& is it?!

You know when you hang out with your friends and there is always that one guy that shows up even though no one invited him? And you’re always left thinking “How did he even know about this?” Yeah, semalt.com is like that guy.

 

Everybody Hates Email—Unless You Do It Right

Everybody Hates Email—Unless You Do It Right Image

I love subscribing to emails but hate receiving them. When I see a subscribe box or pop-up while I’m reading content that I find compelling, I think “I don’t want to miss a thing from this site! I totally want to subscribe to their newsletter! It’ll change my life!” Three months later, as I ignore yet another email from said compelling website, I start thinking about unsubscribing.

Why do I want to unsubscribe? There are a few reasons:

 

SMX East 2014: SEO Takeaways

SMX East 2014: SEO Takeaways Image

This last week, Ben and I attended Search Marketing Expo (SMX) East in New York City. For the three day conference, industry leaders and search engines representatives met to discuss some of the biggest trends (both noticed and forecasted) in the search realm—including paid and organic search. In this blog post, I discuss some of the main takeaways for the SEO industry that become apparent throughout many of the sessions attended:

 

PPC Me Now: All About Campaigns

PPC Me Now: All About Campaigns Image

Now that you’ve decided to begin your journey to understand Paid Search (if you haven’t started your journey, begin here for an intro to Paid Search), let’s take a step out into the AdWords jungle. It is time that you learn about the highest level of Paid Search: campaigns.

 

SMX East Live Blog: Long Term SEO Success

SMX East Live Blog: Long Term SEO Success Image

As a member of the SEO team at Blue Corona, sometimes it’s easier to optimistically believe that SEO will be around forever and that my regular “client wins” will continue coming down the pipeline from the same tactics month-over-month. But if you read this blog regularly, you’ll see that the SEO world constantly changes (thanks to brands that try to manipulate the search engines and cheat SEO and then algorithm updates from Google that try to combat that).