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Are You A Responsive Remodeler?

Are You A Responsive Remodeler? Image

In the remodeling industry, aesthetics matter. Although, you wouldn't necessarily know this if you looked remodeling company websites from your mobile phone or tablet, something I spent a lot of time doing this yesterday at the 2014 Remodeling Show and DeckExpo in Baltimore.

 

How to Remodel Your Marketing with PPC

How to Remodel Your Marketing with PPC Image

Since it is remodeling week on the Blue Corona blog, you get not one, but TWO of my posts today. Feel free to head to my post on Keyword Research, or read on about remodeling your online presence with PPC.

 

PPC Me Now: Intro to Keyword Research

PPC Me Now: Intro to Keyword Research Image

Research is essential before you begin to do almost anything. While the amount of research you do depends on what you are doing, there is still an element of research. For example, if a homeowner wants to remodel their house, they may research things such as: brand, price, and maybe even the company’s reputation. Similarly, a remodeling company would want to do keyword research for remodeling services, including research for their products or services.

 

How Can I Get My Remodeling Firm on Page 1 of Google?

How Can I Get My Remodeling Firm on Page 1 of Google?  Image

Even if you only know a little about search engine optimization (SEO), you probably know that you want your remodeling company to show up on the first page of the search results that appear when someone Googles “remodeling + your service area.” What you may not know is how to make that happen. The best ways to achieve page one search results for your remodeling firm are outlined below.

 

Is Social Media Worth it For Remodelers?

Is Social Media Worth it For Remodelers?  Image

When I was in college, I had a bad habit of forgetting to do important assignments for my classes. I’d not write them down or something, and then when the next period started, the teacher would be all “so, class, how about you turn in your important assignment, and we can begin class.” This would suck a lot, because I would just sit there like :|. And my friends in the class would be like “Yo, Jake, did you do the important assignment and I’d just respond “:|”.

 

Remodeler Marketing Tip: Tag Other Professionals on Houzz

Remodeler Marketing Tip: Tag Other Professionals on Houzz  Image

By now, you’ve probably heard of Houzz (many professionals in the remodeling and home building industry have and are using it to their advantage), but there are so many features that it can be overwhelming. From adding projects to participating in discussions, there are a number of ways to optimize your Houzz (and general online) presence!

In this post, I’ll be discussing project credits in particular. This is one often overlooked way to expand your presence and maximize your exposure on Houzz.

 

How to Tell If You’ve Been Penalized by Penguin 3.0

How to Tell If You’ve Been Penalized by Penguin 3.0 Image

Have you noticed a drop in your website's organic rankings? Have you felt a significant decrease in organic web traffic and leads? Whether you're actively investing in SEO or not, it's possible that your site has been penalized by Google’s Penguin 3.0 update. Before we help you determine if your site has been hit by Penguin, let’s first review what exactly Penguin is.

 

Signs You’re Working with a Shady SEO Company

Signs You’re Working with a Shady SEO Company Image

If you own a small or medium sized business, you know how important every lead, sale, and customer are to the success of your business. But how do you generate those leads? Do you know exactly how many visits, leads and sales are being generated by your company’s website?

Think of it this way—your website is a sales rep that never sleeps!

 

PPC Me Now: What Are Keywords?

PPC Me Now: What Are Keywords? Image

Today we’re going to work with the smallest creatures in the AdWords realm. Some of them are illusive, while some of them can be easily seen. But in order to find them, we need to be meticulous with our strategy. So, just like you need to learn to walk before you run, you need to learn about keywords before you learn how to research keywords or actually begin a campaign.

 

Local Businesses Should Build a Brand, Not Links

Local Businesses Should Build a Brand, Not Links Image

The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always represent a money-making opportunity for marketers (and scam artists—believe it or not, there is a difference), the same is not true for the typical business owner. In order to survive and thrive in a rapidly evolving advertising landscape, business owners must:

 

Do Social Shares & Likes Impact SEO?

Do Social Shares & Likes Impact SEO? Image

Does Facebook influence search engine results? Yes, sort of, but not in the way you’d think. Thank you for reading. This blog was written by Jake.

 

Why Are My Competitors Outranking Me on Google?

Why Are My Competitors Outranking Me on Google? Image

If you are like most business owners, you have probably searched for your company on Google. And if you aren’t currently investing in SEO, chances are the results weren’t exactly what you were hoping for. You may have even seen some of your biggest competitors ranking higher than you for important keywords.

 

Keyword Research—Is It Still Important for SEO?

Keyword Research—Is It Still Important for SEO? Image

550,000: the average number of monthly users who Google the term “SEO.” 12,100: the average number of monthly users who Google the term, “keyword research.” To most, these terms and numbers are irrelevant. However, to a small business owner, SEO (search engine optimization) can play a large role in determining your company’s financial success. Although Google helps users understand how often a word is searched for, what they don’t tell us is whether or not keywords actually matter when it comes to SEO.

 

PPC Me Now: Ad Groups, Ahoy!

PPC Me Now: Ad Groups, Ahoy!  Image

As you may have learned in the previous PPC Me Now post, each paid search campaign contains a number of ad groups. Ad groups are a way to categorize similar products or services that you are advertising within a campaign.