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Are Rankings the Goal in Small Business SEO?

Are Rankings the Goal in Small Business SEO? Image

If you’re a small business owner and you hire an SEO company simply to improve your rankings, you’ve just made a rookie mistake.

It’s true that there are many SEO companies out there that tout their skill in improving rankings—after all, that is the essence of search engine optimization. But if you want to get the best results possible from your SEO spend, hire an SEO company not to improve your rankings, but to help you meet your business goals.

 

Advanced Marketing With Houzz Pro+

Advanced Marketing With Houzz Pro+  Image

I’ve written about what Houzz is and why you should be using it. I’ve written about the differences between Houzz and Pinterest. And I’ve written tips on how to use Houzz as a business. In this post, I’m going to take it a step further and talk about Houzz Pro+.

What is Houzz Pro+ and should you be on it?

 

Creating Website Contact Forms That Get You Leads

Creating Website Contact Forms That Get You Leads Image

Website contact forms play a pretty important role when you're trying to generate leads from your website. It’s the easiest way for a potential customer to get in contact with the person behind the website. Not everyone likes to pick up the phone and call, unless they are in dire need of your service, so filling out a contact form to get more information or receive a call back about a service is great for overall user experience.

 

PPC: The Realm of Low-Quality Plumbers Only?

PPC: The Realm of Low-Quality Plumbers Only? Image

There's a definite rivalry that exists between the SEO and PPC teams here at Blue Corona (you might recognize our day-to-day struggles), but even I have to admit that Sean, Hannah, Ellie and the rest of the team do a fantastic job of helping businesses grow by acquiring lasting customers via Google paid advertising while continuously improving ad click-through rate and cost per lead.

 

July 2014 Google Update to Impact Local Businesses

July 2014 Google Update to Impact Local Businesses  Image

If you own a local business, it’s likely that you will be impacted (if you haven’t been already) by the most recent Google update to its local search algorithm. In case you’re unfamiliar, the local search algorithm impacts the “local pack” of search results as well as the Google Map results.

 

You Wish People Were Talking About You Online

You Wish People Were Talking About You Online Image

If you listen to any social media guru or read any social media blog, you're bound to get "the message." The message is, "People are talking about your business online. Are you part of the conversation?" Some business owners hear these words and panic. I've witnessed it first hand.

 

Writing for Different Types of Search Queries

Writing for Different Types of Search Queries Image

“Pizza Hut.”

“Johnny Depp movies.”

“MacBook Air.”

Although very different, these are all types of search queries. In my last blog post, I talked about ways to increase website dwell time—one of those is to “target the right audience.” Part of targeting the right audience is knowing how consumers use the search engines and understanding the different types of search queries.

There are three main types:

 

Common Misconceptions About Paid Search

Common Misconceptions About Paid Search  Image

Paid search can be a great investment, if it is done correctly. I’ve talked to some people who do not believe that it works, but paid search can be well worth it, if given the proper amount of time, patience, and hard work. Here I will be debunking some common thoughts about paid search from those who are skeptical about utilizing it.

 

Does My Online Marketing Company Really Want to Grow My Business?

Does My Online Marketing Company Really Want to Grow My Business? Image

Is this a question that you’ve asked yourself many times? You pay an online marketing company to manage your advertising campaigns and efforts, but what are you really getting out of it? You have an “assigned account manager” but they don’t really seem to know your business—you feel like one of hundreds of clients they “manage.” Do they remember why you stopped Yellow Book advertising in 2010? Can they easily pull up their notes from your last meeting? Do they recognize each of your CSRs by voice?

 

Content Farms: Worst. Idea. Ever.

Content Farms: Worst. Idea. Ever. Image

As part of a website redesign, I was recently going through the archived blog posts on a client’s site. I noticed that dozens of them had a link at the bottom pointing to the “Article Source.” Of course, I clicked every one of these links (we are very thorough here at Blue Corona) and found that whoever had created this client's original website had copied dozens of “articles” from other websites and plugged them into the client’s blog. Sigh.

 

Are Fried Chicken Oreos Real?

Are Fried Chicken Oreos Real?  Image

Did you know that Oreo cookies are vegan? Well, at least the traditional Oreos are. I can’t say the same thing for sure about Fried Chicken Oreos.

A picture of limited edition Fried Chicken Oreos has been circulating its way around the Internet, causing cookie-lovers and meat-lovers all over the world to wonder if this is all just a cruel publicity stunt or if our savory dessert prayers have been answered.

 

Dwell Time: Are Users Staying On Your Website?

Dwell Time: Are Users Staying On Your Website? Image

A toddler playing with a toy for hours (I never thought I’d start out a Blue Corona blog post talking about babies—but there’s a first time for everything, right?). A museum patron lingering at a specific painting. You playing a song on repeat. Seems random, but what do all of these have in common?

 

5 Tips to Get Your Email Clicks

5 Tips to Get Your Email Clicks Image

So you’ve purchased a fancy program that enables you to send hundreds or even thousands of emails to whatever addresses you collected via your fancy new “subscribe here” button on your really awesome new website… now what??

In an ideal world, you would get lead after lead because customers cannot get enough of your really awesome emails…and calories wouldn’t count. However, this isn’t an ideal world and the donut I ate this morning is currently making its way down to my hips.

 

What's the ROI of Social Media?

What's the ROI of Social Media? Image

Ask early retirement blogger Jacob Lund Fisker if you can retire on $2 million dollars and he'll respond by saying, "PROBABLY NOT!" Change your retirement number to $10 or even $20 million and he'll respond the same way. Jacob's rationale is that these are very easy questions to answer for anyone with even a modicum of business and financial expertise.

 

When to Start Creating Next Year's Marketing Plan

When to Start Creating Next Year's Marketing Plan Image

What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with Google. Other times, it's design—think Apple. On rare occasions, it's both. Anyone that's ever worn a pair of Assos cycling shorts knows exactly what I'm talking about. While superior technology and design may be frequent attributes found in great large companies, the same is not true when the conversation shifts to great local / regional companies.