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Yahoo! to Replace Google as Firefox Default Search Engine

Yahoo! to Replace Google as Firefox Default Search Engine Image

Yahoo! and Mozilla recently announced a decision to make Yahoo! the default search provider on Firefox, replacing Google, its provider for the past 10 years. The companies have entered into a five year strategic partnership that will affect both mobile and desktop search. They have been working on what they call a clean, modern design that will be launched for U.S. Firefox users in December and will be accessible to all Yahoo! users early in 2015.

 

Domino’s Is Winning the Online Marketing Game

Domino’s Is Winning the Online Marketing Game Image

It was Tuesday night and I was watching the Kansas Jayhawks getting creamed by the Kentucky Wildcats when all of a sudden, I craved the comfort of a cheese pizza with onions. Curled in the fetal position as my team was being clobbered, I just wanted to tell someone to bring me pizza without having to actually speak to a human being through my tears.

 

PPC Me Now: Display and Remarketing Ads

PPC Me Now: Display and Remarketing Ads Image

In addition to targeting people who are actively searching for your products or services via search engines, you can also build brand awareness and encourage future deals with display and remarketing ads.

What Is a Display Ad?

In addition to showing advertisements in the Google Search Engine Results page, Google partners with a bunch of webpages in order to form a network called the Google Display Network (GDN)—where Google can display ads.

 

What Makes a Good Homepage?

What Makes a Good Homepage?  Image

I believe that the best web experiences are ones that give the user a role and the web space a role, and throughout your homepage experience, those roles are upheld. Therefore, the biggest question that your homepage needs to answer is, “who exactly does this website represent and why am I looking at them?”

No matter what kind of service you provide or whether you’re a big company or a small company, a successful homepage must have, at the very least, the three following components:

 

What Does the New Facebook Local Mean for Your Business?

What Does the New Facebook Local Mean for Your Business? Image

Last week the social media behemoth and No. 1 cat picture aggregator rolled out a new version of Facebook Places. Facebook is expecting it to work as some type of amazing Yelp/Trip Advisor combination. It’s ambitious, has a lot of promise, and is the logical next progression of the much-ballyhooed Graph Search. It could help Facebook carve out a part of the web that might earn them relevance for years to come.

 

2015 SEO Tips and Trends

2015 SEO Tips and Trends Image

My mother called about a week ago DEMANDING I send her a Christmas list. At 23 years old, I thought providing a Christmas list to my mother was a little unnecessary. But to keep her happy, I emailed her one anyways. And then it hit me. We’re a little over a week away from one of my favorite holidays, Thanksgiving, and just over a month from Christmas! The holiday season is officially here.

 

How Many of Your Phone Calls Are Actually Leads?

How Many of Your Phone Calls Are Actually Leads? Image

Blue Corona markets predominately for companies in the home service industry. For these companies, it’s likely that most of their potential new customer leads come in the form of phone calls. In fact, most service businesses receive three to nine times as many phone inquiries as they do online inquiries. After all, if one of your pipes bursts and your basement is flooding, you’re not going to fill out a website contact form.

 

How to Win at Online Marketing in 2015

How to Win at Online Marketing in 2015 Image

Merry, merry! It’s budget season! The stores are already full of budgeting decorations—glittery percentage garlands, beribboned income statement wreaths, strings of festive EBITDA lights. Okay, okay, I’m describing a fantasy world. But your 2015 online marketing budget deserves the same attention from you as the holiday season gets from America’s retailers.

 

Why You Aren’t Showing Up for Local Searches

Why You Aren’t Showing Up for Local Searches Image

If you’re like a lot of business owners, you may like to Google keywords related to your business (“insulation contractors tampa fl,” “kitchen remodeling san diego,” etc.). While rankings aren’t true measures of SEO success and shouldn’t be your top concern, I think I understand why you do it.

 

Benefits of Using PPC Ad Extensions

Benefits of Using PPC Ad Extensions Image

Ad extensions are shown below your ad copy. They allow you to take over more online real estate on the search engine results page and help to boost your ad’s rank on the search engine results page.

For the latest blog post in our PPC Me Now series, I’ll walk you through the main types of ad extensions, why you should use them, and how to set them up.

 

What Pages to Put in Your Website Navigation

What Pages to Put in Your Website Navigation Image

You’ve done it. You’ve gotten someone to visit your website. That’s half the battle. But where will they go next? Where do you WANT them to go next? How can you prevent them from getting lost or confused? How can you give them a clear idea of what all your website has to offer?

Your website navigation will make you or break you in these situations and can impact your:

 

Open Graph: Take Your Company’s Social Media to the Next Level

Open Graph: Take Your Company’s Social Media to the Next Level Image

Previously, we’ve talked about how you should write for people and not search engines. While this is true—treating your visitors like dirty pieces of data to be worked into a conversion isn’t the best—there are SEO practices that you basically have to do to get your website to show up in search results. Unfortunately, these don’t necessarily read like actual sentences. Have you ever read a title tag?

 

What to Look for in an Online Marketing Company

What to Look for in an Online Marketing Company Image

As more and more users rely on the web to find services and products, it’s important to engage in an online marketing campaign to attract potential customers.

 

Lead Magnets: Exchanging Momentum

Lead Magnets: Exchanging Momentum Image

If there’s one thing we want you to take away from our fine selection of Blue Corona blog posts, it’s that your small business website is a lead generation machine. If you don’t have that concept top of mind when you’re thinking about your website, you probably aren’t getting as many leads as you can.

 

How to Use Data To Write Better Content

How to Use Data To Write Better Content Image

Ah, content. That pesky thing your marketing person is always harassing you about, saying you need more of it. What exactly is content? Content is everything you see on a web page. All the letters, sentences, lists and drop-downs are content. And content matters.