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Video Marketing a Must for Remodelers

Video Marketing a Must for Remodelers Image

Smart remodelers understand that their website can and should be their #1 source of new leads and business. And remodelers with video content on their website have a significant edge over their competitors.

Every year, we use our proprietary SEO software to crawl remodeler websites using factors believed to determine a website’s position in search engine results. In addition, we also did a qualitative analysis of well-known strategies for establishing trust and credibility online—a necessity for turning website visitors into leads and customers.

 

Improve Site Speed—Disable WordPress Comments

Improve Site Speed—Disable WordPress Comments Image

Out of all the convoluted metrics people mistake for SEO success, blog comments is one of the most ridiculous I’ve heard. No, seriously. One of our clients was once mad that the blog posts we were writing for him were not generating any comments. Just so we’re on the same page, qualified leads (in your service area) are a good measure of SEO success—definitely not blog comments.

 

Are You Getting Less Site Traffic than You Think?

Are You Getting Less Site Traffic than You Think?  Image

Has your website seen an increase in organic traffic lately? Well before you thank your SEO company or high five your marketing person, you might want to take a closer look.

At Blue Corona, many of our clients saw a higher than usual uptick in organic traffic last week. Upon further investigation, we found spammy organic traffic in the organic landing page reports. Check this out:

 

YouTube Metrics Your Business Should Track

YouTube Metrics Your Business Should Track  Image

Measuring Video Marketing Success

How many people are watching your videos? How long are people watching your videos? Which video is the most popular? How many people are watching your video on YouTube versus on your website, Facebook, etc.?

If you’re investing in video marketing, these are probably a few of the things you want to know.

 

How to Improve WordPress Site Speed

How to Improve WordPress Site Speed Image

Site speed directly affects search ranking. How precisely it affects rankings we aren’t entirely clear on, but we know that it does—and that slow isn’t good. A large number of our very happy Blue Corona clients have a site that is developed on the WordPress CMS (Content Management System), which makes it very easy to add content and distribute it to the world.

 

Get More Website Visits in Your Service Area

Get More Website Visits in Your Service Area Image

If you own a local business, increased website traffic is not necessarily a good measure of online marketing success. After all, if you’re an electrician in Chicago, who cares if you’re getting more website traffic from China!

For a local business, the real measure of online marketing success is leads within your service area. In order to get them, you need more website visits from people within your service area. Before I tell you how to get more website visits in your service area, let’s get you some baseline data.

 

Why Can't I Find My Business Page on Facebook?

Why Can't I Find My Business Page on Facebook? Image

Since everyone knows you have to be on Facebook, you diligently created a Facebook page for your business and linked to it on your website. Great job!

There’s just one problem: you can’t find it in search.

Some Facebook Business users report having a difficult time finding their page after publishing it—which means they can’t share it with others.

 

Should My Internet Marketing Company Be Local?

Should My Internet Marketing Company Be Local?  Image

Getting older has really done a number on my sleep schedule. Even on weekends, I’m rarely up past midnight and rarely still in bed past 8 a.m. But this new sleep schedule has also opened up a whole new world to me—BREAKFAST.

And I’m not talking about cereal. I’m talking about nova lox, eggs benedict, sausage biscuits and gravy, bacon, bacon, and some more bacon for good measure.

 

Can My Business Just Install an SEO Plugin?

Can My Business Just Install an SEO Plugin? Image

I have a confession to make (Seriously—why do so many of my blog posts start out this way?). I knew almost nothing about SEO before I started working at Blue Corona. In my job interview, my now boss Katelyn McKinley asked me if I even knew what SEO stood for. The word “social” barely escaped my mouth before I heard the buzzer going off.

 

What Do Consumers Expect from Brands on Social Media

What Do Consumers Expect from Brands on Social Media Image

Social media marketing is different from traditional marketing. For one, it’s cheaper. A carefully thought out social media strategy can reach thousands of people with just the click of a button. But as you’re creating your strategy and brainstorming ideas as to how your brand can reach its target market, it’s important to understand what consumers expect from brands using social media platforms.

 

Update: Yahoo! Sees More Traffic as Firefox Default Search Provider

Update: Yahoo! Sees More Traffic as Firefox Default Search Provider Image

 We recently discussed Firefox’s plans to make Yahoo! its default search engine on the toolbar many users rely on. Well, it’s 2015 and the change has taken effect. But how has the new partnership impacted Yahoo! traffic, if at all? And more importantly, what does this mean for your website and online marketing plan in general?

 

“Why Is SEO So Expensive?”

“Why Is SEO So Expensive?”  Image

That headline is in quotes because I personally don’t think SEO is expensive (which says a lot because I’m a 20-something up to my neck in student loan debt and trying to afford DC-area rent). Compared to traditional advertising, SEO is extremely cost-effective. Most of our clients will tell you SEO is the best return on investment they’ve ever seen.

 

10 SEO Resolutions You Need To Make for 2015

10 SEO Resolutions You Need To Make for 2015 Image

2015 is upon us and other than fitting back into non-stretchy pants, my resolutions have stacked up quite nicely. There’s one about picking my socks up off the floor, another to donate more money to local charities, but then I realized I don’t have one regarding my career. So to remedy that little gap in my New Year’s resolutions, I’ve gone ahead and compiled a list of 10 New Year’s SEO resolutions you need to make in order to help you along with having a fantastic, bottom line-boosted 2015!

 

The Top 100 Small Business Online Marketing Blog Posts in 2014

The Top 100 Small Business Online Marketing Blog Posts in 2014  Image

How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer those small business owners easy to digest and understand blog posts from 2014 that would help get their gears turning for the new year ahead of us. 

 

How Does the Yahoo Directory Closing Impact My Small Business?

How Does the Yahoo Directory Closing Impact My Small Business?  Image

Yahoo is like that annoying guy Larry who peaked in high school—still bragging about the 1983 state victory and that he took Pam to the prom. Most of the time, you’re fine ignoring that update on his latest fishing trip or his annoying Facebook-status brag about his recent game of golf. But sometimes, he does something bigger, and you can’t ignore it (but you still wonder if it’s worth your time). And that has been Yahoo this weekend.