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5 Reasons You Need to Hire an SEO Copywriter

5 Reasons You Need to Hire an SEO Copywriter Image

Think a website is all you need? My friend, that’s just the beginning. You’ve got to invest in the content on your site if you want it to be the online sales funnel that it’s meant to be. Here are the top five reasons you should hire an SEO copywriter for your small business website.

 

Secure Sites to See Increase in Google Rankings

Secure Sites to See Increase in Google Rankings Image

Google recently announced plans to provide those with secure sites minor ranking boosts in an effort to encourage users to make the switch. Secure sites include the SSL 2048-bit key, which you’ll recognize via the HTTPS (Hypertext Transport Protocol Security) at the beginning of the URL, and can protect a site connection through authentication and encryption. They are known to keep users' data safe and reduce vulnerability to hacking.

 

How Do I Know if My CSRs Are Good?

How Do I Know if My CSRs Are Good?  Image

If you’ve ever called Blue Corona, there’s a good chance that Erin has answered your call. If Erin represents the first impression you get of our company, then I can say with 100 percent certainty that your first impression is a positive one.

 

Is LinkedIn Direct Sponsored Content Worth It?

Is LinkedIn Direct Sponsored Content Worth It? Image

Everybody’s favorite work-appropriate social media platform, LinkedIn, is stepping up their advertising game. Previously, it was impossible to target your ads to specific demographics without first posting it to your own feed. Basically, if you wanted to figure out what ad performed best, you’d have to feel comfortable spamming your poor followers with basically the same ad. And that don’t fly in the white collar LinkedIn world.

 

Which Is Better for SEO: WordPress or Drupal?

Which Is Better for SEO: WordPress or Drupal? Image

Content management systems (CMS) have been popular since the early 2000s as a way for anyone to create content on the web without having to be a web developer. The current most popular platform, WordPress, was released in 2003 primarily as a blogging engine and has quickly grown to become the dominant CMS on the web—over 12.7 million sites are built on WordPress, just under 50% of all sites built on a CMS.

 

Are My Angie’s List Leads Qualified?

Are My Angie’s List Leads Qualified? Image

For many small businesses in the home contracting industry (think roofers, flooring contractors, electricians), Angie’s List is a lead generation tool. If you’re looking to grow traffic to your website and expand your brand awareness, Angie’s List is great for that. But at Blue Corona, our main goal is to grow our clients’ businesses—meaning increase sales and revenue year-over-year. To do that, you need not only leads, but qualified leads (meaning people in your region searching for (and looking to “close” on) services in your market).

 

Do More Google+ Followers Equal Better SEO?

Do More Google+ Followers Equal Better SEO?  Image

How many followers do you currently have on your Google+ page? Without looking, how many of those followers are genuine people interested in your services?

When engineers built Google+, they knew they wanted to develop a force to be reckoned with in the SEO world. Google+ content is crawled, indexed, and ranked in Google search just like your individual webpages.

 

3 Reasons Your Site Doesn’t Show Up On Google

3 Reasons Your Site Doesn’t Show Up On Google  Image

I Google myself sometimes—I’ll admit it. Wanna know what shows up? My 10th grade school portrait, among other embarrassing things. But you know what’s worse than Googling yourself and finding an embarrassing picture? Googling your company name and not finding your website.

 

Website Call Conversions Take Google One Step Closer to Commerce

Website Call Conversions Take Google One Step Closer to Commerce Image

Today, Google launched a new AdWords feature called website call conversions, which allows business owners and marketers to track phone calls generated by their Google PPC ads. Recognizing the importance of call tracking, Google has been working hard to bring various phone analytics offerings such as click-to-call, call metrics, and calls as conversions to market.

 

Always Be Optimizing: Tips for Offsite SEO

Always Be Optimizing: Tips for Offsite SEO Image

A few of my younger, more adventurous Blue Corona coworkers went on a mini vacation to Dewey Beach last weekend. Amidst the reports of hangovers, pretzel necklaces, “pagne,” and partial nudity, Lexie told us that she “met an older guy at a build-your-own-bloody-mary bar,” at which point we all rolled our eyes, thinking we knew what was coming next. But the joke was on us!

 

AdWords Update Aug. 2014 to Impact Exact & Phrase Match Keywords

AdWords Update Aug. 2014 to Impact Exact & Phrase Match Keywords  Image

Back when organic keyword data was still a thing (wow, I must be an SEO dinosaur), I remember sorting through Blue Corona’s keywords and softly chuckling at my deskicle (it’s not quite a cubicle) at all of the people who searched for “Blue Carona.” I wonder if Corona has the same problem.

The point is, people can’t spell. Especially my cousin Tony. For a good time, ask him how to spell “bananas.” Didn’t Gwen Stefani teach you anything, my dear boy?

 

Let Your (Online Marketing) Garden Weed Itself

Let Your (Online Marketing) Garden Weed Itself Image

Do you know which of your marketing campaigns is most valuable? Do you know which has the lowest ROI?

 

Should You Have a Facebook Page for Each Business Location?

Should You Have a Facebook Page for Each Business Location?  Image

Does your company have a Facebook page? If not, it should. The reasons for a Facebook page have been well documented here before—engaging customers, extending your web reach and online real estate, etc.—but once you have one, a new question arises: should you have a Facebook page for each business location?

 

Caller ID for Your Website

Caller ID for Your Website Image

Do you remember the days when you had a house phone to answer—yes, a house phone! You know, the one connected to the wall, by a cord! *gasp* I assume if you’re interested in reading this bog post, you’re old enough to remember having a house phone—perhaps even one without caller ID. I remember getting so frustrated and quickly pressing *69 if I missed the call, because God forbid I didn't know who had called. Oh, the agony—reckon, I was probably in the 8th grade and no one really had anything important to tell me anyhow. But that’s beside the point.

 

Does PPC Cannibalize SEO?

Does PPC Cannibalize SEO? Image

At Blue Corona, we offer full-service online marketing, tracking, and analytics to ensure that small business owners are investing in the best advertising campaigns to drive sales and grow their business. But many clients often come to us concerned, asking whether doing a pay-per-click campaign (PPC) will hurt their SEO efforts. Understandably, they worry that the results from one could cannibalize the results from the other. I’m here to walk you through our answer and explain how PPC and SEO campaigns can work together.