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8 Holiday Marketing Tips for Your Small Business

8 Holiday Marketing Tips for Your Small Business Image

Your kids are running around in their Halloween costumes, and there’s entirely too much candy in the office. But it’s not just the spookiest day of the year for small business owners. It’s also the perfect time to start planning your holiday marketing campaign.

 

PPC Me Now: AdWords Bidding & Quality Score

PPC Me Now: AdWords Bidding & Quality Score  Image

Last time in PPC Me Now, we went over how to do basic keyword research. Now that you understand how to do that, you need to set a bid for those keywords and understand the importance of Quality Scores and landing pages.

 

Write for Customers, Not for Google

Write for Customers, Not for Google Image

Why you gotta be so rude, Walmart? This past Monday, a reader alerted Jezebel to a shopping section on Walmart’s website labeled “Fat Girl Costumes.”

What happened next was highly predictable:

 

What's the Difference Between Organic & Local Search?

What's the Difference Between Organic & Local Search? Image

As a business owner, landing your company on the first page of Google might be the difference between five leads a month, and 25. But how does Google decide who earns the right to be displayed on their coveted first page of search results? Or more importantly, how do you let Google know that your site deserves to be displayed on the first page? Keep reading to learn the difference between organic searches and local searches and how Google decides what to display.

 

Fantasize Your Business

Fantasize Your Business Image

It’s Sunday and you’re the ultimate fantasy football fanatic. Here’s what I picture—a basement, walls plastered with sports stuff, a giant L-shaped couch, four wall-mounted TVs, three laptops, two smart phones, a bucket of chicken, French fries, and a few friends as intense as you are about fantasy sports.

 

Why Great Content Matters for Remodeling Websites

Why Great Content Matters for Remodeling Websites Image

When you think about what makes a remodeling website great, content is probably one of the last things that comes to mind. After all, isn’t it more important to have an attractive design and a gallery of beautiful before-and-after jobs you’ve done?

Certainly your design and your gallery are vital for creating a good remodeling website. But you absolutely cannot overlook the importance of great content. Here’s why:

 

Are You A Responsive Remodeler?

Are You A Responsive Remodeler? Image

In the remodeling industry, aesthetics matter. Although, you wouldn't necessarily know this if you looked at remodeling company websites from your mobile phone or tablet, something I spent a lot of time doing yesterday at the 2014 Remodeling Show and DeckExpo in Baltimore.

 

How to Remodel Your Marketing with PPC

How to Remodel Your Marketing with PPC Image

Since it is remodeling week on the Blue Corona blog, you get not one, but TWO of my posts today. Feel free to head to my post on Keyword Research, or read on about remodeling your online presence with PPC.

 

PPC Me Now: Intro to Keyword Research

PPC Me Now: Intro to Keyword Research Image

Research is essential before you begin to do almost anything. While the amount of research you do depends on what you are doing, there is still an element of research. For example, if a homeowner wants to remodel their house, they may research things such as: brand, price, and maybe even the company’s reputation. Similarly, a remodeling company would want to do keyword research for remodeling services, including research for their products or services.

 

How Can I Get My Remodeling Firm on Page 1 of Google?

How Can I Get My Remodeling Firm on Page 1 of Google?  Image

Even if you only know a little about search engine optimization (SEO), you probably know that you want your remodeling company to show up on the first page of the search results that appear when someone Googles “remodeling + your service area.” What you may not know is how to make that happen. The best ways to achieve page one search results for your remodeling firm are outlined below.

 

Is Social Media Worth it For Remodelers?

Is Social Media Worth it For Remodelers?  Image

When I was in college, I had a bad habit of forgetting to do important assignments for my classes. I’d not write them down or something, and then when the next period started, the teacher would be all “so, class, how about you turn in your important assignment, and we can begin class.” This would suck a lot, because I would just sit there like :|. And my friends in the class would be like “Yo, Jake, did you do the important assignment and I’d just respond “:|”.

 

Remodeler Marketing Tip: Tag Other Professionals on Houzz

Remodeler Marketing Tip: Tag Other Professionals on Houzz  Image

By now, you’ve probably heard of Houzz (many professionals in the remodeling and home building industry have and are using it to their advantage), but there are so many features that it can be overwhelming. From adding projects to participating in discussions, there are a number of ways to optimize your Houzz (and general online) presence!

In this post, I’ll be discussing project credits in particular. This is one often overlooked way to expand your presence and maximize your exposure on Houzz.

 

How to Tell If You’ve Been Penalized by Penguin 3.0

How to Tell If You’ve Been Penalized by Penguin 3.0 Image

Have you noticed a drop in your website's organic rankings? Have you felt a significant decrease in organic web traffic and leads? Whether you're actively investing in SEO or not, it's possible that your site has been penalized by Google’s Penguin 3.0 update. Before we help you determine if your site has been hit by Penguin, let’s first review what exactly Penguin is.

 

Signs You’re Working with a Shady SEO Company

Signs You’re Working with a Shady SEO Company Image

If you own a small or medium sized business, you know how important every lead, sale, and customer are to the success of your business. But how do you generate those leads? Do you know exactly how many visits, leads and sales are being generated by your company’s website?

Think of it this way—your website is a sales rep that never sleeps!