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You Wish People Were Talking About You Online

You Wish People Were Talking About You Online Image

If you listen to any social media guru or read any social media blog, you're bound to get "the message." The message is, "People are talking about your business online. Are you part of the conversation?" Some business owners hear these words and panic. I've witnessed it first hand.

 

Writing for Different Types of Search Queries

Writing for Different Types of Search Queries Image

“Pizza Hut.”

“Johnny Depp movies.”

“MacBook Air.”

Although very different, these are all types of search queries. In my last blog post, I talked about ways to increase website dwell time—one of those is to “target the right audience.” Part of targeting the right audience is knowing how consumers use the search engines and understanding the different types of search queries.

There are three main types:

 

Common Misconceptions About Paid Search

Common Misconceptions About Paid Search  Image

Paid search can be a great investment, if it is done correctly. I’ve talked to some people who do not believe that it works, but paid search can be well worth it, if given the proper amount of time, patience, and hard work. Here I will be debunking some common thoughts about paid search from those who are skeptical about utilizing it.

 

Does My Online Marketing Company Really Want to Grow My Business?

Does My Online Marketing Company Really Want to Grow My Business? Image

Is this a question that you’ve asked yourself many times? You pay an online marketing company to manage your advertising campaigns and efforts, but what are you really getting out of it? You have an “assigned account manager” but they don’t really seem to know your business—you feel like one of hundreds of clients they “manage.” Do they remember why you stopped Yellow Book advertising in 2010? Can they easily pull up their notes from your last meeting? Do they recognize each of your CSRs by voice?

 

Content Farms: Worst. Idea. Ever.

Content Farms: Worst. Idea. Ever. Image

As part of a website redesign, I was recently going through the archived blog posts on a client’s site. I noticed that dozens of them had a link at the bottom pointing to the “Article Source.” Of course, I clicked every one of these links (we are very thorough here at Blue Corona) and found that whoever had created this client's original website had copied dozens of “articles” from other websites and plugged them into the client’s blog. Sigh.

 

Are Fried Chicken Oreos Real?

Are Fried Chicken Oreos Real?  Image

Did you know that Oreo cookies are vegan? Well, at least the traditional Oreos are. I can’t say the same thing for sure about Fried Chicken Oreos.

A picture of limited edition Fried Chicken Oreos has been circulating its way around the Internet, causing cookie-lovers and meat-lovers all over the world to wonder if this is all just a cruel publicity stunt or if our savory dessert prayers have been answered.

 

Dwell Time: Are Users Staying On Your Website?

Dwell Time: Are Users Staying On Your Website? Image

A toddler playing with a toy for hours (I never thought I’d start out a Blue Corona blog post talking about babies—but there’s a first time for everything, right?). A museum patron lingering at a specific painting. You playing a song on repeat. Seems random, but what do all of these have in common?

 

5 Tips to Get Your Email Clicks

5 Tips to Get Your Email Clicks Image

So you’ve purchased a fancy program that enables you to send hundreds or even thousands of emails to whatever addresses you collected via your fancy new “subscribe here” button on your really awesome new website… now what??

In an ideal world, you would get lead after lead because customers cannot get enough of your really awesome emails…and calories wouldn’t count. However, this isn’t an ideal world and the donut I ate this morning is currently making its way down to my hips.

 

What's the ROI of Social Media?

What's the ROI of Social Media? Image

Ask early retirement blogger Jacob Lund Fisker if you can retire on $2 million dollars and he'll respond by saying, "PROBABLY NOT!" Change your retirement number to $10 or even $20 million and he'll respond the same way. Jacob's rationale is that these are very easy questions to answer for anyone with even a modicum of business and financial expertise.

 

When to Start Creating Next Year's Marketing Plan

When to Start Creating Next Year's Marketing Plan Image

What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with Google. Other times, it's design—think Apple. On rare occasions, it's both. Anyone that's ever worn a pair of Assos cycling shorts knows exactly what I'm talking about. While superior technology and design may be frequent attributes found in great large companies, the same is not true when the conversation shifts to great local / regional companies.

 

Should Links Open in a New Window for SEO?

Should Links Open in a New Window for SEO? Image

At this point, we all know that non-spammy links are good for SEO—both internal and external links. But when using external links, is it better for SEO to have them open in the same window or in a new window?

 

Should I Remove My Reviews Section on Facebook?

Should I Remove My Reviews Section on Facebook? Image

There once was a wonderful time for business owners when a bad review left by a Facebook user could be individually removed—now you either get all or nothing when it comes to displaying a company’s reviews on their Facebook business page. Earlier today my Maryland-office counterpart, Lexie, shared with you how you can remove your Facebook reviews section, but now I’m here to guide you on whether you should or not.

 

How to Remove Reviews from Facebook

How to Remove Reviews from Facebook  Image

People on the Internet can be ruthless. I should know—someone once referred to me as “Miss Piggy” in the YouTube comment’s section. Whatever. That pig’s got killer style.

 

Where Marketing Really Starts (Hint: It's Not Online)

Where Marketing Really Starts (Hint: It's Not Online) Image

I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing results (read: big increases in leads and sales) does not start online.

 

Google Removes Author Photos from Search

Google Removes Author Photos from Search Image

Contrary to popular belief, Google did not remove the G+ authorship photos from search queries after other authorship rankings dropped drastically when Lexie Bond updated her profile picture.

Google authorship is set up by linking your Google+ profile to your website or blog. If you are active on Google+ then your profile photo is used in the snippet of search results for your articles, blog posts, and web pages.