Think social media marketing is just for restaurants? Think again! Almost every business can benefit from claiming their social media profiles and testing social media marketing campaigns.
The value of social media marketing is constantly questioned. At this point, most companies know they should be using social media to market their business. But when it comes to small business owners and social media marketing, it can seem like waste of valuable time and company resources to pay someone to post on Facebook and Twitter.
Contrary to what some business owners believe, social media websites can generate a significant number of leads, sales, and referrals to your website. In fact, Blue Corona’s largest client ever was a lead that came in from Facebook!
Speaking of Facebook: this social media platform alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Whether you need help setting up and optimizing your social media campaigns or you’d like to know where you can improve your existing campaigns, Blue Corona can help. Fill out the form below for a free social media analysis or contact us today to get started!
How Blue Corona Helps Businesses with Social Media
Our social media services include:
Social Media Campaign Management
Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
Facebook advertising – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
Houzz for businesses – Houzz is a great way for home improvement companies like remodelers, architects, and builders to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas. Check out our Houzz case study, where we helped one remodeler increase their Houzz visits by 378%!
Twitter campaigns – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
YouTube advertising – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
LinkedIn campaigns – LinkedIn Ads allows you to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
And more – We can also help you test ads on platforms like Google+, Pinterest, and Instagram. In competitive industries, we often find that the typical cost per interaction is cheaper than Google AdWords and Bing Ads!
Other Social Media Services
Social media analytics and reporting – Before you begin social media marketing, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.
Brand monitoring – If your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.
Will Social Media Improve Your Company’s SEO?
The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “nah, they do matter.” Below is a snippit from the Moz ranking factors survey, that shows social media—especially Facebook—really correlates to search results.
Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way. We know Bing has played around with Facebook influencing results—and they very much matter there, still. Eventually, with web personalization trends, Facebook and other social factors are going to play a major role in how we find things on the internet going forward. The time is now to get going on it.
What Makes Us Different
Blue Corona is much more than an SEO or social media company—we truly see ourselves as a web marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web. Sign up for a free social media analysis or call us today and we’ll refer you to our happy social media clients!
“Would you ask a plumber to install a air conditioner? As a mechanical contractor we are technically literate in our field of HVAC not SEO. This is why we chose Blue Corona. After phone interviews with several SEO companies we chose Blue Corona based on their professionalism and confidence to design and deliver a site based on our needs. The entire process to date has been more than expected and we are extremely happy with the staff's expertise, friendliness and professionalism. All expectations were clearly defined from the beginning and everyone at Blue Corona has been awesome to work with. It is very refreshing to work with a professional group that delivers on their word. ”