In this episode of Growth Stories, I’m speaking with Alison Albrecht, Vice President of Marketing for Granite Comfort, a private equity company that purchases and invests in HVAC and plumbing companies around the United States.
Granite Comfort is not your typical private equity firm. They have a unique model, and it is gaining momentum – FAST!
And Alison is no ordinary marketer. She’s all about data – and using connected data to inform better decisions and generate outsized results!
Tune in to learn more about Granite Comfort’s business model, the characteristics of companies they seek to acquire, and some of Alison’s favorite strategies and tactics to drive better marketing performance.
In This Episode:
An industry in which everyone can relate [03:45]
About Granite Comfort [04:55]
The marketing advantages of a different business model [07:51]
The biggest disappointment for a marketer [10:12]
Every market is different [11:38 & 15:53]
How they’re different from other private equity firms [12:51]
It comes down to the creative [16:21]
Make data-driven decisions [18:15]
A focus on data integration [26:46]
Training your CSRs is crucial [29:55]
Make sure your team sees your marketing pieces [30:21]
The number one thing is to focus on the customer [33:54]
Try things out – see if they work [43:15]
About The Author: Ben Landers is the Founder of Blue Corona, an award-winning, technology-enabled home services marketing agency focused on growing the trades. Want to book Ben for a speaking event? Send us a message. View more blogs by Ben Landers
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