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How To Build a Strong Brand To Grow Your Home Service Business
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Welcome back friends to another episode of BlueTube, the home services podcast powered by Blue Corona.
In this episode, we talk with Patrick MacIsaac, managing partner at The Roby Family of Companies and president of Roby Services, about the power of effective branding and a great reputation. In Charlotte, the Roby name carries significant weight. Homeowners associate Roby with its rich history in the Charlotte community, a first-class customer experience, and fine craftsmanship.
But, as Patrick says, “Brands are built over decades and can be tarnished in a matter of days.”
Learn how to connect with customers and build a brand homeowners recognize, trust, and keep calling back.
In this episode, we discuss
- 00:00:52 The evolution from Roby Electrical to Roby Services
- 00:06:00 The importance of strong branding and how it impacts your customers and employees
- 00:13:27 The home service industry during and after COVID and turning your business’s focus inward in 2024 to fuel growth
- 00:15:28 Implementing EOS and how to encourage vulnerability within your team to solve problems and drive your business forward
Guest
Patrick macisaac – managing partner at The Roby family of companies
Patrick is a Managing Partner at The Roby Family of Companies and President of Roby Services, both based in Charlotte, NC. A top-notch brand in the Queen City, Patrick has grown Roby Services from a single-service company — Roby Electric — into a multi-service residential contracting company offering plumbing, HVAC, and electrical services. Most recently, Patrick led the charge of Roby’s latest expansions into the Boone, NC, and Greenville, SC, markets.
Check out Patrick’s weekly radio show, At Home With Roby, where he and co-host Trent Haston share Roby’s secrets to optimal home comfort and home improvement tips.
Subscribe To Hear More Stories From the Trades
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About The Author: Brandon is Blue Corona's Sr. Director of Marketing and host of BlueTube, the home services podcast powered by Blue Corona. With more than a decade of marketing experience, Brandon leads the charge on Blue Corona's growth strategies and works closely with our partner organizations like ServiceTitan and Nexstar. When he's not analyzing marketing data, you can find Brandon enjoying the outdoors with his wife and two daughters (or if he's lucky, on the golf course).
View more blogs by Brandon Doyle
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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