Welcome back friends to another episode of BlueTube, the home services podcast powered by Blue Corona.
In this episode, we talk with Patrick MacIsaac, managing partner at The Roby Family of Companies and president of Roby Services, about the power of effective branding and a great reputation. In Charlotte, the Roby name carries significant weight. Homeowners associate Roby with its rich history in the Charlotte community, a first-class customer experience, and fine craftsmanship.
But, as Patrick says, “Brands are built over decades and can be tarnished in a matter of days.”
Learn how to connect with customers and build a brand homeowners recognize, trust, and keep calling back.
IN THIS EPISODE, WE DISCUSS
- 00:00:52 The evolution from Roby Electrical to Roby Services
- 00:06:00 The importance of strong branding and how it impacts your customers and employees
- 00:13:27 The home service industry during and after COVID and turning your business’s focus inward in 2024 to fuel growth
- 00:15:28 Implementing EOS and how to encourage vulnerability within your team to solve problems and drive your business forward
Guest
PATRICK MACISAAC – MANAGING PARTNER AT THE ROBY FAMILY OF COMPANIES
Connect with PatrickPatrick is a Managing Partner at The Roby Family of Companies and President of Roby Services, both based in Charlotte, NC. A top-notch brand in the Queen City, Patrick has grown Roby Services from a single-service company — Roby Electric — into a multi-service residential contracting company offering plumbing, HVAC, and electrical services. Most recently, Patrick led the charge of Roby’s latest expansions into the Boone, NC, and Greenville, SC, markets.
Check out Patrick’s weekly radio show, At Home With Roby, where he and co-host Trent Haston share Roby’s secrets to optimal home comfort and home improvement tips.
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