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Growth Stories: Taylor Clark, Shanklin Heating & Air Conditioning
Happy 2023, and thanks for checking out the Growth Stories Podcast, hosted by Ben Landers!
If this is your first time listening to (or watching) the show, welcome. If you’re a regular listener and you enjoy the show, please like and subscribe and give us a review. This helps new people find the show, and we really appreciate your support!
In today’s episode, Ben talks to Taylor Clark from Shanklin Heating and Air Conditioning in Dalton, Ohio. Taylor runs marketing and Shanklin’s indoor air quality department. Shanklin has been in business since 1960 and is a third-generation company run by brothers Kip and Derek Shanklin.
Taylor is quick to highlight that Shanklin is really a customer service company that happens to provide heating and air conditioning. Customer service is their main focus. They serve the local community in any way they can, and that’s really what sets them apart from the competition. You need only take a quick look at Shanklin’s Facebook page to understand what Taylor means.
Ben and Taylor talk about the company’s history, the connection between their long legacy and the culture of the company, supporting the trades, the strength of their values, and some of the marketing strategies, tactics, and investments they’ve made to grow (including what they cheekily refer to as “R&D”).
Speaking of strategies to grow…
Blue Corona has data that shows even some of the best and most sophisticated home service companies MISS up to 25% of their marketing-driven phone calls. Some companies miss even more. These missed calls waste thousands of advertising dollars and translate into significantly more in lost revenue.
Shanklin has been an early adopter of Lead Capture Live, a new service offered by Blue Corona aimed directly at solving this problem! Taylor and Ben discuss Lead Capture Live (33:12). You can also learn more about Lead Capture Live by attending this webinar on February 1st at 1 PM Eastern: https://us06web.zoom.us/webinar/register/WN_RwE_6kMkRVGxaZKv98rbBg
Thanks for listening, and enjoy!
Grab a fresh cup of coffee, press play, listen, learn, and enjoy!
About The Author: Ben Landers is the Founder of Blue Corona, an award-winning, technology-enabled home services marketing agency focused on growing the trades. Want to book Ben for a speaking event? Send us a message.
View more blogs by Ben Landers
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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