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In today’s episode, Ben talks to Taylor Clark from Shanklin Heating and Air Conditioning in Dalton, Ohio. Taylor runs marketing and Shanklin’s indoor air quality department. Shanklin has been in business since 1960 and is a third-generation company run by brothers Kip and Derek Shanklin.
Taylor is quick to highlight that Shanklin is really a customer service company that happens to provide heating and air conditioning. Customer service is their main focus. They serve the local community in any way they can, and that’s really what sets them apart from the competition. You need only take a quick look at Shanklin’s Facebook page to understand what Taylor means.
Ben and Taylor talk about the company’s history, the connection between their long legacy and the culture of the company, supporting the trades, the strength of their values, and some of the marketing strategies, tactics, and investments they’ve made to grow (including what they cheekily refer to as “R&D”).
Speaking of strategies to grow…
Blue Corona has data that shows even some of the best and most sophisticated home service companies MISS up to 25% of their marketing-driven phone calls. Some companies miss even more. These missed calls waste thousands of advertising dollars and translate into significantly more in lost revenue.
Shanklin has been an early adopter of Lead Capture Live, a new service offered by Blue Corona aimed directly at solving this problem! Taylor and Ben discuss Lead Capture Live (33:12). You can also learn more about Lead Capture Live by attending this webinar on February 1st at 1 PM Eastern: https://us06web.zoom.us/webinar/register/WN_RwE_6kMkRVGxaZKv98rbBg
Thanks for listening, and enjoy!
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About The Author: Ben Landers is the Founder of Blue Corona, an award-winning, technology-enabled home services marketing agency focused on growing the trades. Want to book Ben for a speaking event? Send us a message. View more blogs by Ben Landers
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