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Local Services Ads Management for Pest Control Companies

Become a Google Guaranteed Pest Control Company with Local Services Advertising

Screenshot of Local Services ads for pest control companies

You’re not interested in eliminating pests outside of your desired service areas, so why would you advertise in these cities? Google’s Local Services ads are the number one pest control marketing strategy to generate qualified leads from local homeowners and businesses in your market. Local Services ads put your business at the top of the Google search results, granting your company a wide range of benefits:

  • Get found at the top of Google search results
  • Build trust with local consumers with the Google Guaranteed badge
  • Generate more affordable, verified leads from customers right in your backyard
  • Optimize your marketing ROI with lead dispute services and call intelligence reporting

Managing Local Services ads isn’t always easy for busy pest control companies. That’s where Blue Corona comes in. We offer comprehensive Local Services ads management services that are proven to attract clicks, calls, and leads.

Want to learn more? Contact us to see how you can become a Google Guaranteed pest control company and start advertising on Local Services!

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Local Services Ads Management for Pest Control Companies: What's Included

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish.

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1Program Application & Google Guaranteed Badge

Google Guaranteed badges aren’t easy to get. They’re reserved for pest control companies that pass a rigorous Local Services application process. With the Blue Corona team on your side, we’ll walk you through the entire application process and help you navigate the required licenses, team background checks, and proof of insurance necessary to earn the coveted Google Guaranteed badge and become a Google Guaranteed advertiser.

2Profile Setup

Your Local Services profile is the face of your company when consumers search for pest control services near them. At Blue Corona, we help you optimize your Local Services profile with up to five different ways to highlight your business online and include unique value propositions to really make your business resonate with local customers.

3Ad Setup & Campaign Launch

Promote the pest control services that best suit your business. Our skilled team will work with you to optimize your ads for the specific services for which you want to be found online. Pest control companies can advertise any of the following services via Local Services ads: Ants, bed bugs, bees, cockroaches, fleas or mites, hornets and wasps, mosquitoes, rodents, spiders, termites, wildlife control, pest control inspections, and more.

4Ad Bidding & Ongoing Management

Local Services ads need constant management to be effective. Our team will watch over your ads to ensure they’re generating the most leads possible. We’ll even set your bid strategy and continually optimize your ads for peak performance. Your strategy will also be optimized according to Google’s Local Services ranking factors: Number of reviews and average rating, responsiveness, proximity, and bid.

5Advertising Tracking & Reporting

See where your advertising money is going with in-depth tracking and analytics. With Blue Corona, you’ll never be left in the dark. We offer transparent cost per lead monitoring and revenue attribution services so you can see exactly how your money is working for you to improve your ROI. This helps you generate more leads at a cheaper cost.

6Lead Dispute

When you’re a Google Guaranteed pest control company, you gain the ability to dispute the cost of unqualified leads. If an unqualified customer contacts you through a Local Services ad, you can dispute the cost of the lead and get your money back. Work with Blue Corona and we’ll handle all lead disputes on your behalf, helping you save resources, time, and money on your investment.

What’s the Difference Between Local Services Ads and Pay Per Click (PPC)?

There are three primary differences that make Local Services ads unique from PPC advertising for pest control companies.

Pay Per Lead vs. Pay Per Click (PPC)

With Local Services ads, you pay for every lead generated via Local Services. If you don’t generate a qualified lead, you don’t pay Google.

With PPC ads, you pay every time a user clicks on your ad whether they become a lead or not. This gives Local Services ads a better return on your investment.

Google Guaranteed Badge vs. No Google Guaranteed Badge

Businesses advertising on Local Services are awarded a Google Guaranteed badge after passing a rigorous background check. With the badge, you instantly increase your brand’s trustworthiness and become eligible for lead disputes. Google will also refund unsatisfied customers who booked through Local Services ads, helping you save even more money.

Investing in PPC ads (or Google Ads) alone won’t earn you a Google Guaranteed badge or any of the associated benefits.

Lead Disputes vs. No Lead Disputes

Since Local Services ads are pay per lead, you don’t have to pay unless a lead is qualified. If an unqualified lead (e.g., outside of your service area, requesting service you don’t offer, etc.) contacts your business through a Local Services ad, you can dispute the cost of the lead and get your money back from Google.

PPC ads means you pay Google for each click your campaign generates. You can’t dispute a click, even if you don’t generate a lead.

Local Services Ads Ranking Factors

Not every pest control company can rank at the top of the search results. So, Google uses four primary ranking factors (similar to SEO for pest control companies) to determine which businesses rank at the top of Local Services results:

  1. Number of reviews and average rating – Google rewards customer-friendly businesses. The higher your online reviews and the more reviews you generate, the higher your Local Services ads will rank.
  2. Responsiveness – How quickly do you respond to customers who reach out through Local Services ads? The faster you respond, the higher your ad will rank.
  3. Proximity to searchers – Local customers aren’t interested in faraway pest control companies. Google uses your Google My Business listing and other NAP citations to rank your ads higher for customers in your service area.
  4. Maximum bid – Set your bid strategy to maximum bid per lead or to maximize leads to optimize your campaigns and generate calls from qualified customers. Learn more about Google’s Local Services bidding options.

Optimizing your Local Services ads for Google rankings can be technical. Avoid the hassle with Blue Corona. Our team will optimize your ads for you, ensuring you climb to the top of the search result pages without taking precious time out of your already-busy schedule.

The Leader in Pest Control Marketing

Are you ready to start generating more leads from local customers? Blue Corona can help! We’ve worked with pest control companies of all sizes, helping them:

  • Increase leads and sales
  • Optimize their marketing investments
  • Differentiate their brands online

Contact us today to start building a customized Local Services ads campaign designed to grow your business.


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24:1 ROI from Google Local Services Ads

Why Select Blue Corona Over Other Local Services Ad Management Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
7595 Rickenbacker Drive
Gaithersburg, MD 20879