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Local Services Ads Management for Landscaping Companies

Become A Google Guaranteed Landscaper

Screenshot of Local Services ads for landscapers

Landscaping companies across the United States are now eligible to advertise on Google’s Local Services platform, the most cost-effective way to connect with ready to buy, local customers in your service areas. Local Services advertising puts your company at the very top of Google search results and:

  • Maximizes brand visibility at the top of Google search results
  • Builds trust with consumers with a Google Guaranteed badge
  • Generates qualified leads within your specific markets or service areas
  • Gets your money back for unqualified leads

At Blue Corona, we specialize in Local Services ads management for landscaping companies. Your Local Services campaigns are backed by a team of digital marketing specialists with years of landscaper marketing experience and know just what it takes to help you increase leads and sales from the web.

Want to learn more about Local Services ads and how to become a Google Guaranteed landscaper? Contact us today!

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Local Services Ads Management: What's Included

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process—that’s why. We cover it all from start to finish.

1Program Application & Google Guaranteed Badge

The Google Guaranteed badge will differentiate your brand from other landscapers in your market, but they don’t just hand it out to anyone. There’s a rigorous application process to be eligible for the badge. Luckily, the experts at Blue Corona can walk you through the intricacies, including licenses, background checks, and insurance to help you get the coveted Google Guaranteed badge.

2Profile Setup

We’ll help you build a perfect profile to highlight your business’s products or services to local customers. This profile will be shown to anyone who clicks your Local Services ads. We’ll even include unique value propositions to entice customers and further differentiate your company from the competition.

3Ad Setup & Campaign Launch

Whether it’s mowing, sod installation, maintenance, or pest control, you want your landscaping company to be known for something. We’ll help you identify the services for which you want to be found online and build a winning strategy to promote your services to local customers.

4Ad Bidding & Ongoing Management

Even after you launch your Local Services ads campaign, there are still data and bids to manage. Blue Corona is a Google Premier Partner, and we’ll work with you to identify the best strategy to generate leads and continually improve the performance of your Local Services campaigns.

5Advertising Tracking & Reporting

You’ll know exactly how well your Local Services ads are performing with transparent cost per lead monitoring and revenue attribution services. We make measuring and improving your marketing ROI easy with advanced tracking and reporting capabilities.

6Lead Dispute

Once you earn the Google Guaranteed badge, you gain the ability to dispute unqualified Local Services leads. If a user contacts you through a Local Services ad and isn’t a qualified lead, we can dispute the cost of the lead for your company! Disputing unqualified leads is a great way to save on marketing costs and optimize your investment. At Blue Corona, we handle the entire dispute process on your behalf, saving you time and money!

What’s the Difference Between Local Services Ads and Pay Per Click?

Google Local Services ads aren’t your standard pay per click ads for landscaping companies. There are plenty of differences that make them a superior marketing option to reach local customers.

1. Pay Per Lead vs. Pay Per Click (PPC)

One of the main differences between the two is how you pay. With PPC campaigns, you pay for every click (as the name might suggest). For Local Services ads, you pay per lead. That means you only hand over money when you get a real, verified, qualified lead. With PPC, you’ll be paying for clicks whether they turn into a lead or not.

2. Google Guaranteed Badge vs. No Google Guaranteed Badge

The Google Guaranteed badge doesn’t just look good next to your landscaping company’s name in the search results; it signifies that you’ve passed all the prerequisites necessary to become a Google-verified business. Not only will that increase your trustworthiness, but it also means that Google will offer refunds to unsatisfied customers who booked using Local Services.

Advertising with PPC alone doesn’t qualify your landscaping business for the Google Guaranteed badge or refunds for customers.

3. Lead Disputes vs. No Lead Disputes

When you use Local Services ads, you get the ability to dispute unqualified leads and get a refund on your marketing dollars. With pay-per-click with PPC campaigns, there’s no way to dispute a click. You have to pay whether it turns into a lead or not.

Work with Blue Corona for your landscaping company Local Services ads, and we’ll handle all lead disputes on your behalf.

Local Services Ads Ranking Factors

If you really want to push your Local Services ad to the top of the search results (and who doesn’t), you’ll need to optimize your ads based on Google’s ranking factors:

  1. Number of reviews and average rating – Landscaping companies with more 5-star reviews on Google My Business rank higher in the search results.
  2. Responsiveness – How quickly do you respond to leads from your Local Services ads? Google rewards faster response times with higher rankings.
  3. Proximity to searchers – The closer you are to users, the higher you’ll rank in searches. Google uses your Google My Business listing address (among other NAP citations) to determine your service area.
  4. Maximum bid – The landscaping company with the highest bid gets the highest ranking. Outbid competitors per lead and shoot to the top of the search results.

When you work with Blue Corona, our team of experts will optimize your Local Search ads for you based on these four ranking factors, so you can beat the competition without frustration.

The Leader in Landscaping Marketing

To generate more leads and sales for your business, work with the team that specializes in marketing for landscaping companies. We’ll help you set up an effective Local Services ad campaign to bring in more customers in your service area.

Ready to start raking in new customers? Contact us today to create a customized marketing strategy designed to increase sales, optimize marketing costs, and differentiate your brand online.

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CASE STUDY
24:1 ROI from Google Local Services Ads

Why Select Blue Corona Over Other Local Services Ad Management Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other home service companies have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205