XML Sitemaps help search engines find, crawl, and index the pages on your website. There's no penalty for not having one, but creating an XML Sitemap is relatively simple and can be very beneficial for getting more of your website's pages ranked, so we highly recommend them. For small, relatively simple websites—those with only a few hundred pages—a single XML Sitemap is fine. However, sometimes a single XML Sitemap is not sufficient for large or complex websites
One of the most common questions we receive from larger enterprise organizations is "how are we being outranked by smaller companies?" Small businesses can rank higher in the organic search results on Google, Bing, and Yahoo for multiple reasons. While every situation is different, and it's impossible to say for certain without performing a comprehensive website audit and competitor analysis, some SEO roadblocks are common among enterprise organizations.
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