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Frequently Asked Questions

What is a mobile-first website?

In 2010, Google surfaced their mobile-first strategy, signaling a wider paradigm shift—consumer online content consumption switching from primarily desktop usage to mostly mobile usage. In 2016, Google began rolling out their mobile-first index, which looked at mobile versions of websites first, …

What is a responsive website design?

A responsive web design automatically adjusts for different-sized screens and viewports. With a responsive website, someone can browse your website from any device and it will still look and function perfectly. A typical website is comprised of a set of files (each web page—home page, about page, etc.—is an individual file). Each file contains HTML code and content (text and images). Web pages are styled with files called Cascading Style Sheets (CSS). For ease of explanation, let's say that a standard (non-responsive) website has a set of files and a few CSS files that govern the look of the site. A responsive website applies an alternate set of CSS files depending on the device being used to access the site. The site looks and 'responds' differently based on the device

What does it mean to be mobile ready?

During a presentation at SMX East 2014, Gary Illyes, a webmaster trends analyst for Google, told an audience of agencies, business owners, marketers, and webmasters to stop using the term "smartphone" and instead use the word mobile. He also said that Google been telling us for four years to make our websites mobile-ready, but that has yet to happen. He defined mobile-ready as making sure your website's content and assets are accessible, legible, and usable to visitors across all devices.

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