During a presentation at SMX East 2014, Gary Illyes, a webmaster trends analyst for Google, told an audience of agencies, business owners, marketers, and webmasters to stop using the term "smartphone" and instead use the word mobile. He also said that Google been telling us for four years to make our websites mobile-ready, but that has yet to happen. He defined mobile-ready as making sure your website's content and assets are accessible, legible, and usable to visitors across all devices.