The acronym "PPC" stands for "Pay Per Click," and it refers to Pay Per Click Advertising. Many people don't realize, but when you do a search on Google, what you're seeing on the results page is a mix of PPC ads and organic or natural listings. At present, the PPC ads are typically found at the top of the page and sometimes along the right hand side and bottom of the page (we say, "at present" because Google has been known to change the location of paid ads from time to time).
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