SEO works by making it easier for search engines to find your website, and recognize your site as both relevant and authoritative (given the search query). One of the number one complaints business owners have about SEO, and SEO companies, is the lack of clarity with respect to what work is actually being done for the fees charged. Blue Corona has a proven SEO process that is both straightforward and transparent.
Broadly speaking, our SEO process goes like this:
1. Website audit 2. Initial Site Optimization 3. Content Marketing
If you don’t (accurately) measure it, you can’t manage it, soour SEO process starts with a comprehensive audit of your website. Every audit is customized, but the first step is to install special website tracking tools and identify key metrics related to SEO (things like your website’s true visit-to-lead conversion rate, the exact number of leads – phone and web – you receive from organic search, etc.). Baseline data allows us to live up to our promise to measurably improve your ROI from organic search post SEO campaign.
With accurate tracking in place, out account management team does a “soak” on the economics of your business. If you’re like most companies, you don’t have an unlimited budget for SEO, so prioritization is key. We are business experts first, SEO people second. By understanding the numbers side of your business – how much profit is generated by various types of customers, the leverage points within your business, etc. – we can help you get the greatest ROI from your SEO budget (whatever it may be).
As part of the audit, we will analyze your website code, site structure, on-site content, and overall web prescence. Because SEO is a zero sum game – meaning, to improve your site’s visibility, you have to leap-frog higher ranked competitors – we do the same analysis for your competitors (and you’ll be blown away at the information we can provide!).
The end result of the process – identifying your baseline metrics, understanding your business (from an owner’s perspective), and analyzing every aspect of your site and your competitors’ sites, is the creation of an overall online marketing and SEO strategy. Our team will present our findings to you in a one-on-one meeting (done in person when possible or via web meeting). Not only will we show you the problems, we’ll offer tangible solutions and intelligent next steps.
Not every SEO audit results in a long-term relationship. About 85 percent of the time, companies choose to engage us for ongoing implementation, SEO strategy, and tracking (also called conversion rate optimization), but the audit has tremendous value as a stand-alone service.