If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an after thought – the last step. At Blue Corona, it’s the first step in every SEO engagement.
How We Track SEO Success
The goal of any SEO campaign is to generate sales and drive business growth. Ranking for keywords no one uses is worthless. Before you invest in SEO, you need to identify some baseline measures. These include (but are not limited to):
The number of leads you receive today for organic search (not just web leads either!)
Your lead to sale conversion rate (i.e. how much revenue do you receive from organic search today)
The number of non-branded organic search visits you receive each month
Your rankings for high-value target keywords (percentage of #1 listings, top 10 listings, and total listings)
When we enage a new client, we always start with an SEO audit – which includes the implementation of more accurate tracking tools. Our core values require that every member of our team “act like an owner” and operate in a way that every client engagement can be a case study. We can’t do this if we don’t collect pre-SEO campaign baseline data and, as a business owner, you can’t intelligently evaluate your post-SEO campaign results without this information.