One of the most common questions we get – particularly from small business owners is, “what does SEO cost?” Blue Corona’s SEO process starts with a website audit, followed, 85 percent of the time, by an ongoing SEO campaign. Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $1,000 per month on the low end to $10,000 (or more) per month on the high end.
You might be wondering what the difference is between our website audit and the “free” SEO audits you receive or are offered from other SEO companies. Like most things in life, you tend to get what you pay for. As part of our sales process, Blue Corona offers a free SEO analysis, but the level of detail is a fraction of what we uncover in our paid SEO audit. The typical SEO analysis performed as part of our sales process takes roughly an hour. The typical paid SEO audit and recommendations report takes a minimum of 30 hours and some more than 100 hours.
Some business owners also wonder why they have to pay for ongoing SEO. The changes recommended during a typical SEO audit fall into three categories: code and site structure changes, on-site content changes, and off-site changes. If you have an in-house staff capable of implementing the recommended changes from a website SEO audit, you may not have to pay a company like Blue Corona for ongoing SEO; however, most companies lack the specialized resources and expertise required to do so.
Website code and site structure changes may include:
Renaming website files and creating 301-redirects for your old file names
Creating HTML and XML sitemaps and uploading/verifying them with webmaster tool sites
Using special tools to improve your website speed – a known ranking signal
Optimizing on-site content typically includes:
Creating pages for every target service
Creating geographically targeted content
Revising title, meta, and heading tags for each page
Adding information and reference sections to the site
Ongoing blogging and news blurbs
Off-site changes may range include:
Adding your site to relevant directories
Creating branded social media profiles on sites like Facebook, Google+, LinkedIn, etc.
Guest blogging and articles on relevant industry sites
Reaching out to partners, clients, vendors, and suppliers to identify cross-promotional opportunities
Again, you can attempt to do any of the above in-house, but doing it well requires specialized resources. For a fraction of the cost of building and managing an in-house SEO team, companies hire Blue Corona to provide them with a “do it for me” solution. We have professional copywriters for many target industries – contracting, flooring, home services, builders, hvac, plumbing, roofing, remodeling, and more. When a company is paying $1,000 per month for ongoing SEO, the “dosage” of work they receive is less than another company paying $5,000 per month.
How much you should invest in SEO can be determined by reviewing your baseline data and the competitor analysis performed during the audit. SEO is a zero sum game, so if all your competitors are investing $5,000 per month in content marketing, it is going to be difficult for you to compete at the same level they are when you only have $1,000 per month to spend. In this scenario, an alternative strategy is required, and, at Blue Corona, we can help you understand what this is.
Our SEO consultants will never “sell” you on something that doesn’t fit your needs or budget. We’ll make candid, data-driven recommendations so you can make an intelligent decision.