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What Is SEO?
SEO stands for Search Engine Optimization. Search engine optimization is the process of grooming your online presence so your website ranks higher in search engines for certain keywords.
To be more precise, it is the process of making changes to your website’s code, structure, content, and overall web presence to make it easier for search engines like Google, Yahoo, and Bing to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files (which are currently difficult for search engines to read/interpret) to plain HTML files to creating reference content and encouraging other websites to link back to it.
Wait, what? Put it in layman’s terms.
Google and other search engines crawl pages on the web, categorizing them and indexing them in what would be the universe’s biggest library. When you search for something, you’re asking the librarian (Google’s search crawlers) for a “book”—or web page—from the library. Google uses an algorithm and AI to decipher your search term and return web pages you’ll find useful.
Here’s where SEO comes in. Search crawlers speak a different language than we do—HTML. So, they need some extra help to determine what a web page is about so they can correctly index it.
Think of it like this: you’ve gone to the world’s biggest library, but the librarian speaks Russian, and all the books are in English.
By optimizing your website for search, you’re using specific tactics—like adding in extra bits of code and structuring your website a specific way—that act like subtitles and make it easier for crawlers (our librarians) to understand, categorize, and index each web page.
That way, they can give you the web page (or book in the library) that’s most relevant to your search query.
While there are more than 200 actual ranking signals, here’s what matters most:
- Secured sites (HTTPS vs. HTTP)
- Websites that are mobile-friendly
- Schema markup
- Webpage content quality
- Webpage content length
- Page speed
- Social signals
- Quality backlinks
- Optimized images
- Domain age
Oh, cool. Anything else I should know before I dive into your other SEO resources?
Yes. Many business owners and marketers not familiar with SEO expect to show up at the top of Google within a week of starting services. That’s not how it works, and if you want immediate resutls you need to test strategies like pay per click (PPC) ads. Investing in SEO is a lot like the stock market. You pick stocks—your keywords—based on information available at the time. Then, you wait for the returns, occasionally tweaking your strategy.
Similar to the stock market, results fluctuate—often due to factors like seasonal or yearly consumer behavior, Google algorithm tweaks, and advances in digital technology. That’s why we recommend diversifying your online marketing portfolio.
If you’d like to learn more about our SEO services at Blue Corona and how they can benefit your company, contact us today!
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SEO stands for Search Engine Optimization. Broadly speaking, it is the process of making changes to your website’s code, structure, content, and overall web presence to make it easier for search engines like Google, Yahoo, and Bing to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files (which are currently difficult for search engines to read/interpret) to plain HTML files to creating reference content and encouraging other websites to link back to it.
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